• by Ray Schultz , March 5, 2020

Esri, a firm that specializes in location intelligence, is expanding its partnership with Infogroup to make the latter’s business and consumer data available to brands through Esri’s ArcGIS Marketplace.

According to Esri, the arrangement will allow clients to perform geospatial analytics in these areas: 

• Site analysis 
• Supply and demand trends 
• Market assessment over time
• Emergency planning and public safety 
• consumer purchasing behavior
• Environmental trends. 

In addition, Esri clients can monitor business events such as openings and closing. And they can benefit from hygiene of client records, consumer transactional information and custom modeling, the firm claims 

Infogroup helps clients with “acquisition, intelligence, and product enhancement," states Bob Toth, senior vice president and general manager, Infogroup Data Licensing.