mParticle Raises $45 Million In Funding, Partners With LiveRamp

Customer data platform mParticle has raised $45 million in Series D funding,

The round was led by Capital with participation from existing investors to accelerate the growth of its platform.

Matthew Safaii, Managing Partner at Arrowroot Capital, will join the mParticle board.

The company took the occasion to offer expanded services through a partnership with LiveRamp.

With total capitalization now hitting $120 million, mParticle plans to concentrate on new data quality solutions, scaling its global infrastructure and building new partnerships.

The objective is to “provide our customers with the best data and identity foundation that helps them drive unprecedented marketing performance at scale,” states Todd Schoenherr, head of identity at mParticle.

Schoenherr adds that the partnership with LiveRamp is “the first of many” that will help clients deliver effective customer experiences.

Brands can deploy LiveRamp for Targeting to augment their identity resolution and expand the number of platforms they can use to engage with their audience, the firm claims.

The arrangement combines mParticle’s 275+ event and audience integrations with 550+ LiveRamp-powered integrations with measurement and media partners, it adds.

 

 

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