- Data Without Context Is Noise
Online Spin, Cory Treffiletti - Wednesday, July 27, 2016
I spend a lot of time trying to tell the story abo ...
- Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Global media company Matomy Media Group on Wednesday announced the launch ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
The Wall Street Journal asks: Does the addition of Yahoo really he ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- Watson To Change The Way IBM Buys Programmatic Ads
RTBlog, Philip Rosenstein - Monday, July 25, 2016
Watson, IBM's cognitive computer able to make decisions in real time, ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
A study released Thursday by ad-tech company Turn found that younger creativ ...
- A Closer Look At The State Of Predictive Analytics
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 20, 2016
The use of predictive analytics, which helps marketers use customer data ...
- Broadway Gets A Standing Ovation From Retargeting
Data and Targeting Insider, Laurie Sullivan - Thursday, July 21, 2016
Telecharge, the official ticketing agency for most of New York City's theatre ...
- Kiip Raises $12 Million, Focuses On Asian Expansion
Mobile Marketing Daily, Ben Frederick - Tuesday, July 19, 2016
Brian Wong, Kiip's CEO, says that the money will be used ...
- TruSignal Announces Release Of TruAudience Platform
Real-Time Daily, Philip Rosenstein - Wednesday, July 20, 2016
TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audience ...
- Wal-Mart's Venkat Achanta Joins Neustar As Chief Data And Analytics Officer
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 19, 2016
Wal-Mart Store Inc.’s data chief is leaving the retailer to join Neuste ...
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Some 63% of online merchandisers participating in a study released Monday sa ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales
Real-Time Daily, Tobi Elkin - Tuesday, July 19, 2016
Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- Will Latest ANA Report Mean More Advertisers Trying To Take Programmatic In-House?
RTBlog, Tobi Elkin - Tuesday, July 19, 2016
With the Association of National Advertisers' (ANA) set of guidelines on agen ...
- White House Invests $400 Million in IoT, Wireless; Expects 5-Second HD Movie Download
AI & IoT Daily, Chase Martin - Sunday, July 17, 2016
Investment dollars continue to flow toward the Internet of Things and th ...
- Are Email Marketers Ready To Share Data?
Email Insider, George Bilbrey - Monday, July 18, 2016
For years, catalogers and other "traditional" direct marketers have shared customer-level informati ...
- Contagious
Real MAD, Stan Mack - Monday, July 18, 2016
...
- Are You Using All Your First-Party Data?
Real-Time Daily, Zach Schapira - Sunday, July 17, 2016
With the vast amount of user data floating around for sale toda ...
- Tech And The Art Of Change
MAD, Mark Douglas - Thursday, July 14, 2016
“We’ve got to cut the crap and elevate the craft,” were t ...
- Gimbal Opens Beta of Proximity Data Platform For App Publishers
Mobile Marketing Daily, Ben Frederick - Thursday, July 14, 2016
App publishers that incorporate Gimbal's SDK will have access to a fr ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- PlaceIQ Integrates With Oracle's BlueKai Marketplace, Mobile Location Data Now Available
Mobile Marketing Daily, Ben Frederick - Wednesday, July 13, 2016
The Oracle Data Cloud has more than 1,500 data partners and integrat ...
- T-Mobile Exempts Pokemon Go From Data Caps
PolicyBlog, Wendy Davis - Thursday, July 14, 2016
T-Mobile said today it will exempt the popular Pokemon Go from i ...
- Neustar Names Venkat Achanta Chief Data And Analytics Officer
Real-Time Daily, Tobi Elkin - Thursday, July 14, 2016
Neustar, a provider of real-time data services, said it appointed Venkat Achan ...
- Pokemon Go Maker Calls Full Access To Google Data A Mistake
MediaDailyNews, Laurie Sullivan - Tuesday, July 12, 2016
Concerns over access to data by Pokemon Go surfaced after players notic ...