- Video, IoT Drive Huge Mobile Device And Traffic Growth
Mobile Marketing Daily, Ben Frederick - Friday, February 5, 2016
Global mobile data traffic will increase by a factor of eight betwe ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.co ...
- World Going 'Smart:' 600 Million Wearables, Data To Surge
Connected Thinking, Chuck Martin - Wednesday, February 3, 2016
In addition to many other impacts, The Internet of Things is goi ...
- Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properti ...
- Christopher Walken Brings Color To Man's Wardrobe In Super Bowl Ad For Kia
MAD, Amy Corr - Tuesday, February 2, 2016
Christopher Walken resides in a man's walk-in closet in Kia's Super Bo ...
- Is Your Data Telling The Truth? Where You'll Find 'Liars' Online
Real-Time Daily, Bryan Melmed - Wednesday, February 3, 2016
Everyone lies at one point or another -- especially when they a ...
- Skimlinks Makes Intent Data Available To DMP Lotame
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2016
Skimlinks will make first-party publisher data from its affiliate network available ...
- EU and US Official Reach Data Sharing Deal
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 2, 2016
European and U.S. officials have reportedly agreed to a deal that wi ...
- Quantcast Expands D.C. Office
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 2, 2016
Quantcast said on Monday it will expand its presence in the Washingt ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being ...
- Microsoft Builds, Tests Underwater Data Center
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2016
If half the world's population lives near the coast, why doesn't t ...
- U.S. And E.U. Officials Fail To Agree On Data Sharing Plan
Around the Net in Mobile, Gavin O'Malley - Monday, February 1, 2016
American and European officials missed their Sunday deadline to agree over h ...
- U.S. And Europe Haven't Met Deadline For Data Deal
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
The New York Times reports that U.S. and European officials failed ...
- Getting Beyond Primitive Attribution Modeling
Real-Time Daily, James Rhee - Monday, February 1, 2016
Now that it's 2016, there's certainly one thing on which the digit ...
- Email Analytics Could Benefit From Data Visualization
Email Marketing Daily, Jess Nelson - Monday, February 1, 2016
SaaS platform Vennli recently updated its analytics software with expanded customer segmentati ...
- Versium Automates Predictive Marketing
Email Marketing Daily, Jess Nelson - Monday, February 1, 2016
Data technology company Versium unveiled a new predictive marketing platform this we ...
- Under Armour Credits Digital Transformation With Deeper Customer Insight
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Under Armour has credited its booming performance in the U.S. to i ...
- In Advanced TV, Viewer ID Must Remain Sacred
Marketing: Politics, Steve Smith - Friday, January 29, 2016
"We have to be very protective of our subscribers" said Fariba Zamaniya ...
- T-Mobile 'Binge On' Users Watching Twice As Much Video
Around the Net in Video, P.J. Bednarski - Thursday, January 28, 2016
The Binge On feature lets customers to watch “optimized” video from ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- Email Most Used Channel For Data Collection
Email Marketing Daily, Jess Nelson - Thursday, January 28, 2016
Some 63% of businesses use email to collect data, according to ...
- Q&A With ClickTale's Tal Schwartz
MediaDailyNews, Charlene Weisler - Wednesday, January 27, 2016
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investme ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Waze Acquires More Data Through Partnerships
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 27, 2016
Waze, a startup acquired by Alphabet's Google in 2013, debuted new softwa ...
- IAB CEO Randall Rothenberg Targets The Truth
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2016
What does the Interactive Advertising Bureau do well and what does ...
- Button Up!
Research Brief, Jack Loechner - Wednesday, January 27, 2016
According to a new marketing trends survey by Campaigner, advances in soci ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- Online Ad Chaos Drives Ad-Blocking, IAB Chief Says
PolicyBlog, Wendy Davis - Monday, January 25, 2016
"Ad-blocking has been a consumer plebiscite," IAB President and CEO Randall Rothenbe ...