- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid Traffic
Real-Time Daily, Tobi Elkin - Wednesday, July 6, 2016
Goodway Group launched an anti-fraud initiative after a review of its inval ...
- Google And Facebook Also Considered Buying LinkedIn
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
It looks like LinkedIn had more suitors than was originally thought ...
- News Corp Chief Wants Publishers To Create Alternative Networks
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
Eyeing Facebook as a potential threat, News Corp. CEO Robert Thomson ...
- Publicis Groupe Enters Partnership With Chinese Internet Giant Tencent
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 5, 2016
Publlicis Groupe has entered a partnership with Tencent, the Chinese Internet gian ...
- Genesis Media, Heads Music Strike Data Alliance
MAD, Larissa Faw - Friday, July 1, 2016
The non-exclusive deal lets Heads label's artists, including Wyclef Jean, have acce ...
- The Benefits Of Auomated Buying
RTBlog, Tobi Elkin - Tuesday, July 5, 2016
While there are a baffling array of tactics when it comes ...
- Facebook Wins Privacy Case Against Belgian Data Protection
Around the Net in Real-Time, Tobi Elkin - Friday, July 1, 2016
The Belgian data protection authority on Wednesday lost a legal battle wi ...
- Data Guru Nate Silver Gives Clinton 79% Chance Of Winning Presidency
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 30, 2016
Nate Silver, founder and editor in chief of data website FiveThirtyEight, h ...
- Are Marketers Asking The Wrong Questions About Programmatic?
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Marketers today may be asking the wrong questions of programmatic, and ri ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- Why Real Time Isn't Fast Enough
SearchBlog, Laurie Sullivan - Thursday, June 30, 2016
"Real time" isn't real time in most media. Predictive analysis really isn ...
- Google's Adding New Ways To Track You For Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Google keeps a vast amount of user data it tracks in silo ...
- AdMaxim Launches Native Programmatic Ad Platform
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Mobile advertising tech provider AdMaxim has launched a mobile-first programmatic native advertisi ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- Samsung Electronics Australia Creates brainBAND Project
Out to Launch, Amy Corr - Wednesday, June 29, 2016
Samsung Electronics Australia and Leo Burnett Sydney created the brainBAND Project, ...
- Trump Campaign Goes Conventional
Red, White & Blog, Philip Rosenstein - Wednesday, June 29, 2016
Reality, it appears, is setting in among the Trump camp. After lo ...
- At Cannes, Ad Industry Confronts Rise Of Facebook
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 28, 2016
In his Mediator column, The New York Times' Jim Rutenberg says ...
- What Threat Could Brexit Pose To Internet Companies?
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 28, 2016
With Dow plummeting, the focus is on Internet giants that could ...
- Minute By Minute What We're Doing Online
VidBlog, P.J. Bednarski - Tuesday, June 28, 2016
For the fourth year, Domo, the business management platform, compiled usage da ...
- Report Shows Consumer Mistrust Of Brands And Personal Data
Around the Net In MAD London, Sean Hargrave - Monday, June 27, 2016
Marketers are facing a continuous struggle with consumers' perception of data, ...
- Artificial Intelligence Has A White-Guy Problem
Around the Net in Real-Time, Tobi Elkin - Monday, June 27, 2016
Writing in The New York Times, Kate Crawford, principal researcher at Microsof ...
- Sorry, Email Marketers -- The Public Just Doesn't Trust You
EuroMail, Sean Hargrave - Monday, June 27, 2016
Three in four consumers think that brands do not treat data proper ...
- Accessing Data For The Internet Of Me
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, June 27, 2016
"A New Paradigm for Consumer Data," bashes the concept it's the consum ...
- More Uncertainty LIkely -- But Is There Upside To U.K.'s Exit From The E.U.?
RTBlog, Tobi Elkin - Monday, June 27, 2016
Get ready -- this may hurt a lot. The U.K., the bigge ...
- What Is The Role Of Marketing Agencies In Data Management?
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
Writing on the Econsultancy blog, Stefan Tornquist, vice president of Research (U.S ...
- Watchdogs Urge FCC To Crack Down On Data Caps
PolicyBlog, Wendy Davis - Friday, June 24, 2016
Consumer advocates are renewing a push to convince the FCC to ta ...
- Hearst Launches Buzzing@Hearst, Real-Time Trend-Detecting Capability
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is n ...
- How Data Is Transforming The Creative Process
MAD, Larissa Faw - Wednesday, June 22, 2016
The eureka moment for any creative endeavor in the digital age ...
- How Data Is Transforming The Creative Process
MediaPost Live, Larissa Faw - Wednesday, June 22, 2016
The eureka moment for any creative endeavor in the digital age ...