- Blueshift Launches Personalization Studio
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing automation company Blueshift announced the launch of a technology platform Tuesd ...
- Custom Audiences Drive Custom Approaches
Real-Time Daily, Craig Teich - Tuesday, June 7, 2016
The true power of modeled audiences is the ability to dynamically determi ...
- Everyone Wants Multitouch Attribution. Now What?
RTBlog, Tobi Elkin - Tuesday, June 7, 2016
Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- Marketers Are Deluged With Data; Customers Shouldn't Be
Show Daily, Larissa Faw - Monday, June 6, 2016
Today's marketing increasingly requires cross channel synergies with technology, email, digital, a ...
- Why China Is The Most Interesting Programmatic Ads Market
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
China, with its "great wall of closed-off infrastructure and lack of opennes ...
- Jon Mandel Of Dogsled Enterprises On What's Overblown In Ad Automation
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
Interesting interview with Jon Mandel, Chairman of Dogsled Enterprises, who shares wi ...
- 1 Terabyte Per Month Is New Comcast Cap
Around the Net in Video, P.J. Bednarski - Friday, June 3, 2016
As of June 1, Comcast officially raised the cap on its home broadba ...
- The Weather Company Creates Watson Ads That Interact With Consumers
MediaDailyNews, Laurie Sullivan - Thursday, June 2, 2016
The Weather Company, an IBM business, set out to change advertising Thursd ...
- Tenjin Raises $2.5 Million, Slated For Expansion and Development
Mobile Marketing Daily, Ben Frederick - Thursday, June 2, 2016
Tenjin combines attribution, analytics and data aggregation to help simplify mobile marketin ...
- How To Use Data To Create Compelling Content
RTBlog, Tobi Elkin - Friday, June 3, 2016
Rohin Dhar, founder and CEO of Priceonomics, believes a lot of conte ...
- Oracle And Edmunds.com Launch Exclusive Data Relationship
Real-Time Daily, Tobi Elkin - Thursday, June 2, 2016
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- Google DoubleClick Launches Certified Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effo ...
- Executives Reveal The Potential And Pain Points Of Marketing Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 1, 2016
More than half of U.S. companies are expected to use multichannel attributi ...
- The World Of Data Fusion: Q&A With Clypd's Pete Doe
MediaDailyNews, Charlene Weisler - Tuesday, May 31, 2016
Pete Doe, chief research officer, clypd, is an expert in data fusi ...
- Study Finds Limitations In Traditional Analytics Tools, Suggests Self-Serve Approach
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
A new study conducted by Metamarkets finds that despite the growth ...
- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Facebook, Microsoft Build Cable Across Atlantic To Support Data, Internet Services
MediaDailyNews, Laurie Sullivan - Friday, May 27, 2016
Facebook and Microsoft will lay a cable across the floor of t ...
- Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Adelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday sa ...
- Demandbase To Acquire Spiderbook
Email Marketing Daily, Jess Nelson - Thursday, May 26, 2016
Demandbase announced the planned acquisition of data startup Spiderbook late Tuesday, ...
- YouAppi Updates Its Matching Algorithm, Ups Data
Mobile Marketing Daily, Ben Frederick - Thursday, May 26, 2016
YouAppi, a mobile tech firm specializing in customer acquisition, announced that ...
- Two Years To Go Until GDPR Becomes The Law
Around the Net In MAD London, Sean Hargrave - Thursday, May 26, 2016
On 25 May 2018 the General Data Protection Regulation (GDPR) will co ...
- Semcasting Announces Support For Advanced Online Healthcare Marketing Services
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Demandbase Demandbase Signs Agreement To Acquire Data Science Company Spiderbook
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Demandbase, a provider of Account-Based Marketing (ABM), announced an agreement to acqui ...
- Beware the Siren Song Of Marketing Automation
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Judy Shapiro, CEO and founder of EngageSimply, a social marketing engagement compan ...
- Google Bows Free Data Studio
Around the Net in Search Marketing, Gavin O'Malley - Thursday, May 26, 2016
Google is rolling out a free version of its new reporting and da ...
- PlaceIQ's New Product Solves The Location Problem You Didn't Know You Had
Mobile Marketing Daily, Ben Frederick - Wednesday, May 25, 2016
The conversation around location accuracy often gets bundled up with a discussi ...
- How To Understand And Target Reader Behavior
Publishing Insider, Paolo Gaudiano - Thursday, May 26, 2016
Online publishers capture amazing amounts of data about their readers. As ...
- Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable Impressions
Real-Time Daily, Tobi Elkin - Thursday, May 26, 2016
Integral Ad Science on Thursday announced a partnership with Mediaocean that's design ...
- BT Sport Says Swapping Data For Streaming Champions League Final On YouTube Makes Sense
Around the Net In MAD London, Sean Hargrave - Wednesday, May 25, 2016
BT Sport believes that live streaming sports only makes sense to commerci ...
- Predictive Consumer Experiences: The Promise Of The Internet Of Things
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
The Internet of Things and personalization are a good mix. Knowing t ...