- DPAA's Barry Frey Makes Case For Digital Media
MediaDailyNews, Adam Buckman - Friday, October 28, 2016
Barry Frey described home-based video media as "yesterday's business" with its viewersh ...
- Pros Assess PTV Data, Sales, Pricing Issues
Audience Buying Insider, Karlene Lukovitz - Friday, October 28, 2016
Lack of data standardization is a substantially bigger hurdle to programmatic TV ...
- DMA Rebrands As Data & Marketing Association, Unveils New Board
Email Marketing Daily, Jess Nelson - Friday, October 28, 2016
The Direct Marketing Association has rebranded itself to reinforce the role ...
- IAB Names Digital Vet Dennis Buchheim Data & Ad Effectiveness Chief
Real-Time Daily, Tobi Elkin - Friday, October 28, 2016
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assu ...
- Still More Room To Please Shoppers
Research Brief, Jack Loechner - Friday, October 28, 2016
While marketers have made strides in meeting the expectations of customers, the ...
- Google Reports Record Quarter, Majority Of Revenue Still From Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Alphabet on Thursday reported a record $22.4 billion in sales for t ...
- AmEx Takes Control Of Programmatic, Viewability Remains Challenging
Real-Time Daily, Tobi Elkin - Thursday, October 27, 2016
American Express is digging into programmatic media buying and processes, and urg ...
- Conductor Wants To Help Marketers Make Sense Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
Despite all the access to data, marketers still struggle to see beyo ...
- CRM Can Bolster Data-Driven Marketing
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Data-driven marketing tactics are gaining traction among marketers globally, and most u ...
- SurveyMonkey Launches Real-Time Electoral College Map
Marketing Politics Daily, Philip Rosenstein - Tuesday, October 25, 2016
SurveyMonkey announced on Tuesday the launch of its Electoral College map. Bas ...
- Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Real-Time Daily, Philip Rosenstein - Tuesday, October 25, 2016
Ad-tech company Turn this week released Advanced Audience Insights, a new soluti ...
- Business Insider Bows MarketsInsider.com
Around the Net in Real-Time, Gavin O'Malley - Monday, October 24, 2016
With the help of German media conglomerate Axel Springer SE, Business Insid ...
- British Martech Firm BlueVenn Launches U.S. Operations
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
BlueVenn, a U.K.-based marketing automation and customer analytics provider, has launched operatio ...
- Go-Go Times For Ad Tech, Martech Job Opps
RTBlog, Tobi Elkin - Monday, October 24, 2016
Hundreds, maybe thousands of jobs, are available in the ad tech/martech secto ...
- GDPR Is The Antidote To Every Email Marketer's Worst Nightmare -- Apathy
EuroMail, Sean Hargrave - Friday, October 21, 2016
People will drop off lists -- but that will send deliverability ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Adobe Adds Data Visualization Tools, Making It More Intelligent
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2016
Adobe began offering new features in its analytics platform Thursday to me ...
- Yahoo Says Traffic Rose Despite Hacking That Could Alter Verizon Deal
Around the Net in Real-Time, Tobi Elkin - Thursday, October 20, 2016
Verizon's $4.8 billion acquisition of Yahoo may be on the line d ...
- DMA Pushes Strong Data Guidelines As Info Overload Overwhelms Marketers
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 19, 2016
The Direct Marketing Association (DMA) this week at &THEN in Los Angel ...
- DoubleVerify Names Steve Woolway Head Of Business Development
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
DoubleVerify, a provider of authentication services for digital advertising quality and performanc ...
- TapFwd To Use Drawbridge Consumer Graph In Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Wednesday, October 19, 2016
Drawbridge announced that TapFwd will begin to use its Connected Consumer Gra ...
- Verizon Wireless Scratches Nonprofit's Questionable $20,000 Bill
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, October 18, 2016
Facing complaints about inaccurate bills, Verizon Wireless is reducing -- and ...
- UK Spies Illegally Stored Citizens' Data
Around the Net In MAD London, Sean Hargrave - Tuesday, October 18, 2016
UK spying agencies illegally stored data about the country's citizens for mo ...
- Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani
Real-Time Daily, Charlene Weisler - Tuesday, October 18, 2016
Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing syst ...
- Yahoo Loses Search Engine Partner, First Since Data Breach Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
A little-known search engine that focuses on user privacy has canceled i ...
- Build A Strong Online Community And "They Will Come"
Research Brief, Jack Loechner - Monday, October 17, 2016
Companies are trying to better leverage customer data to gain a rich ...
- Personalization Will Be Key This Holiday Season
Email Marketing Daily, Jess Nelson - Friday, October 14, 2016
Consumers are more likely to shop online and in-store at retailers w ...
- Genesis Media Partners With GateHouse Media To Optimize Video Ad Serving
Real-Time Daily, Philip Rosenstein - Friday, October 14, 2016
Genesis Media, a real-time analytics platform, announced on Wednesday an outstream vid ...
- How Much Are Your Data Problems Costing You?
Email Insider, April Mullen - Thursday, October 13, 2016
Perhaps it's time to think about data differently. Many companies that ...
- Microsoft Partners With Versium, Takes On Salesforce
Email Marketing Daily, Jess Nelson - Thursday, October 13, 2016
Microsoft and Versium announced a partnership on Wednesday to integrate Versium Predi ...