- TapFwd Raises $3 Million, Launches Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Thursday, October 6, 2016
Mobile data platform TapFwd announced on Wednesday the release of its mobi ...
- Razorfish Hires Harvard Physicist To Help Expand Cosmos
MAD, Larissa Faw - Tuesday, October 4, 2016
Kevin Mercurio will be tasked with developing the deep learning algorithms ...
- From Spam To Clutter -- Why Inbox Woes Will Be Fixed More By GDPR Than Paid-For Email
EuroMail, Sean Hargrave - Monday, October 3, 2016
As clutter overtakes spam as the recipient's main concern, insiders are aski ...
- Dentsu Aegis Launches Data Innovation Center
MAD, Steve McClellan - Friday, September 30, 2016
The new operation, based in Singapore, will develop and produce innovative applicatio ...
- How Etsy Crafts And Measures Its Campaigns
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 3, 2016
Samantha Druss, senior digital marketing specialist for Etsy, discussed the 11-year-old brand ...
- Information Commissioner Denham Tells UK GDPR Is Essential For Post-Brexit Data Flow
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 30, 2016
"The fact is, no matter what the future legal relationship between t ...
- DMA Reminds UK Business To Prepare For GDPR, Regardless Of Brexit
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 30, 2016
At today's Data Protection Update 2016 conference, the DMA's CEO Chris Combema ...
- Open Rights Group Says Marketers' Misuse Of Data Is 'Worrying'
Around the Net In MAD London, Sean Hargrave - Friday, September 30, 2016
The ORG's comments came after a Chartered Institute of Marketing report fou ...
- GDPR Is Inevitable -- Email Marketers Should Rejoice, Then Repermission
EuroMail, Sean Hargrave - Friday, September 30, 2016
The regulator has made it clear that there is no choice ov ...
- Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says
RTBlog, Tobi Elkin - Friday, September 30, 2016
While Yahoo has made headlines in recent days with reports of ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- What's What? Google Unveils Massive YouTube Visual Database
VidBlog, P.J. Bednarski - Friday, September 30, 2016
It's hard to come across big news in the video classification busines ...
- Value Comes When Insights and Engagement Combine
Email Insider, April Mullen - Thursday, September 29, 2016
It's common knowledge that data is required to send emails. Without ...
- Programmatic: Data, Consolidation, Direct Deals Are Trends
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmat ...
- Advertisers Must Learn How To Use Data
Data and Targeting Insider, Laurie Sullivan - Thursday, September 29, 2016
The future of brand advertising and targeting resides in data, but t ...
- EY's Bass Advises Industry To Embrace New Standard, Metrics, Technology
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
A lack of standards, and less reliance upon them, could stifle advancemen ...
- Visa, Oracle Introduce New Tools To Boost Digital Ad Performance
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Visa Inc. has partnered with Oracle to launch Visa Advertising Solutions, ...
- Adobe, Microsoft Partner In Cloud, Data Deal
Email Marketing Daily, Laurie Sullivan - Monday, September 26, 2016
Two unlikely rivals in cloud storage -- Adobe and Microsoft -- ha ...
- Deterministic Data: Powerful Tool For Predicting User Behavior
Real-Time Daily, Evan Barocas - Monday, September 26, 2016
Sophisticated marketers and the agencies that support them are beginning to lo ...
- Google's New Move: The Way The Cookie Crumbles?
Around the Net in Video, P.J. Bednarski - Monday, September 26, 2016
Google says in coming months it will expand Brand Lift from measuring onli ...
- Advertisers Still Lack Digital Maturity
SearchBlog, Laurie Sullivan - Monday, September 26, 2016
Optimization and personalization have never led the list of top priorities f ...
- Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
MediaDailyNews, Laurie Sullivan - Friday, September 23, 2016
The need for greater transparency and accountability hit the advertising industry Frid ...
- The Technology Behind Successful Fundraising
Red, White & Blog, Philip Rosenstein - Friday, September 23, 2016
One of the prerequisites to running for political office, local or nationa ...
- Factual Launches Observation Graph And The Next Generation Of Geopulse Audience
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Data company Factual announced the public beta release of Observation Graph, ...
- Weather Company's Working On Programmatic Integrations With IBM Watson
RTBlog, Tobi Elkin - Thursday, September 22, 2016
With The Weather Company now a unit of IBM, RTBlog recently spo ...
- Mobile Moves IPS Up The Shiny Object Tech Ladder
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2016
Location services continue to grow in popularity, and with it the deployme ...
- Oracle And Radius Join Forces To Optimize B2B Leads
Email Marketing Daily, Jess Nelson - Tuesday, September 20, 2016
Predictive marketing company Radius released its B2B solution to the Oracle Clo ...
- Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
While marketers and agencies are committed to leveraging data throughout their businesse ...
- AOL's Tim Armstrong Says "We Will Not Be A Walled Garden"
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 20, 2016
AOL CEO Tim Armstrong told The Drum that he expects his company ...
- 4C Insights Completes $26 Million Series C Financing Round
Real-Time Daily, Philip Rosenstein - Tuesday, September 20, 2016
4C Insights, the data science and media technology company, announced on Tuesd ...