- Report Finds Gulf Between U.S. And European Ad Blockers Isn't So Wide
RTBlog, Tobi Elkin - Friday, September 16, 2016
A research report from TUNE, a Seattle-based mobile marketing technology company, recent ...
- Avention Expands Partnership With Oracle To Align Sales, Marketing
Email Marketing Daily, Jess Nelson - Wednesday, September 14, 2016
Data platform Avention announced an extended partnership with Oracle Tuesday, launching ...
- What Marketing Can Learn About Emotional Storytelling The Data-Based Pixar Way
London Blog, Sean Hargrave - Thursday, September 15, 2016
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like a ...
- Marketron Launches Data Integrations Via Nielsen, Strata, And Katz Radio Group
Real-Time Daily, Tobi Elkin - Thursday, September 15, 2016
Marketron, a provider of B2B software solutions, said it will integrate da ...
- Counting The Minutes And Seconds We Spend Online
VidBlog, P.J. Bednarski - Thursday, September 15, 2016
Domo, a business cloud data company counted up instances of us usi ...
- Q&A With 'Data Junkie, SocialCode's Todd Parsons
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2016
Todd Parsons joined SocialCode as chief product officer less than two mont ...
- BBDO Taps MEC's Sankar-King For New 'Science' Role
MAD, Steve McClellan - Tuesday, September 13, 2016
The Omnicom agency has tapped Sankar-King in a bid to boost i ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- VisualDNA Launches Personality-Based Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
VisualDNA, a marketing technology company that combines the science of psychology wi ...
- SourceKnowledge Institute Launches Data-Driven Marketing Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketi ...
- Adform Offers Stand-Alone DMP
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
Full-stack ad-tech platform Adform will now offer its existing demand-side platform (DM ...
- General Atlantic Leads $35 Million Investment Round In SessionM
Real-Time Daily, Philip Rosenstein - Monday, September 12, 2016
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday ...
- Teads Acquires Brainient, Video and Dynamic Creative Optimization Co.
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Video advertising marketplace firm Teads announced the acquisition of Brainient, a Briti ...
- AppNexus Partners With ANA To Help Marketers Make Better Use Of Their Data
RTBlog, Tobi Elkin - Monday, September 12, 2016
The Association of National Advertisers (ANA) and ad-tech firm AppNexus are partneri ...
- AT&T Gives DiretTV Pass On Mobile Data Caps
Around the Net in Mobile, Gavin O'Malley - Thursday, September 8, 2016
AT&T -- which owns DiretTV -- has decided to exempt DirecTV streami ...
- The Secrets Of Ad Avoidance: Q&A With Samba's Ashwin Navin
MediaDailyNews, Charlene Weisler - Wednesday, September 7, 2016
It's an exciting time to be involved with the data coming ...
- Quantcast Names Keith Lorizio VP Of North America Sales
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Quantcast, an ad tech company, announced the appointment of Keith Lorizio ...
- Marketers' Ability To Use Data Gains Sophistication
Research Brief, Jack Loechner - Thursday, September 8, 2016
U.S. marketers reported record levels of confidence in the practice of data-driv ...
- AT&T, Qualcomm Connected Drones Could Add New Marketing Data Points
AI & IoT Daily, Chase Martin - Tuesday, September 6, 2016
Network-connected drones are approaching becoming a reality, as major players team ...
- Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2016
Marketers can now calculate reach and frequency against a database of h ...
- SpotX, LiveRamp Partner To Bypass Walled Gardens
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Video inventory management platform SpotX announced a partnership with LiveRamp that wi ...
- Adsquare Launches Private Marketplace For Mobile Audience Data
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Mobile data exchange adsquare announced the launch of a private marketplace (PM ...
- As Snapchat Matures, Is Its Honeymoon Phase Over?
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
"Other than reaching the younger crowd, it’s been difficult for advertisers ...
- Cuebiq Names Lauren McGrath VP Of Revenue Development, Research
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
Location intelligence firm Cuebiq appointed Lauren McGrath vice president of revenue developme ...
- TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
TubeMogul on Tuesday leader announced a partnership with Factual, a mobile locati ...
- How Far Along Are Companies In Their Predictive Analytics Implementation?
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
This year, just 25.1% of U.S. executives said their company's current u ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Real-Time Daily, Tobi Elkin - Thursday, September 1, 2016
For its third acquisition this year, Dentsu Aegis Network announced it wi ...
- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
Global data provider Equifax announced that its IXI Services unit and Ado ...
- Advertisers: Take A Page, Or A Listen, From Pandora
RTBlog, Tobi Elkin - Wednesday, August 31, 2016
Pandora's Sponsored Listening ad program, which launched last year, is an interesti ...
- Facebook Share Count Glitch Highlights Publishers' Reliance On Social Network Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Online publishers and developers were surprised in recent weeks when Facebook appear ...