- With Sneaky Speed, Small Devices Become Big In Homes
VidBlog, P.J. Bednarski - Thursday, August 25, 2016
The smartphone and iPhone screens are no longer secondary sources in ma ...
- Wunderman's Caspar Schlickum On His Mission To Unite Creative And Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
Wunderman last month said its APAC operations would be helmed by Xax ...
- Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneous ...
- Magnetic Names Paul Phillips Chief Data Officer
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- Dstillery And White Ops Expand Partnership To Focus On Mobile Ad Fraud
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Dstillery and White Ops have announced an expanded partnership that will combi ...
- Ad Tech In 2020
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Tim Whitfield, director of technical operations at GroupM, concludes his multi-part seri ...
- It's RIP For Supply-Side Platforms And Here's Why
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Scott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWi ...
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, August 23, 2016
Global publisher and monetization platform 33Across announced Tuesday an expansion of i ...
- 'Audience Strategy Needs To Be A Pillar Of Data Strategy'
Show Daily, Philip Rosenstein - Tuesday, August 23, 2016
"Brands and agencies that understand the nature of cross-platform audiences will ...
- Why CA's API Management Tool Powers CNN Election App
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 22, 2016
CA Technologies is getting exposure for its data-centric API management tool throu ...
- AppNexus Launches Programmatic Marketplace Transparency Tools
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics a ...
- Xaxis Ad Labs Says Data Helps Inform Creative Messaging
Real-Time Daily, Tobi Elkin - Friday, August 19, 2016
Most people in ad-tech land have heard of Xaxis, WPP's programmatic med ...
- T-Mobile Offering Unlimited Data
Around the Net in Mobile, Gavin O'Malley - Thursday, August 18, 2016
T-Mobile is shifting to a single wireless plan offering unlimited data ...
- Videology Says It's Improved Its Predictive Targeting Capabilities
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Ad-tech firm Videology announced that it has enhanced its ability to u ...
- New Program Aims To Train The Next Generation Of Digital Marketing And Media Leaders
RTBlog, Tobi Elkin - Thursday, August 18, 2016
A new program spearheaded by the IAB Education Foundation seeks to tra ...
- Parse.ly Launches Data Pipeline For Real-Time Analytics
RTBlog, Tobi Elkin - Wednesday, August 17, 2016
There's been a lot of news lately about data management plaforms (DMP ...
- Oracle Launches Audience Data Marketplace
Email Marketing Daily, Jess Nelson - Tuesday, August 16, 2016
Oracle announced the launch of a new B2B data marketplace on Frid ...
- Lotame Launches Data Product To Help Large Firms Gain Big-Picture View Of Customers
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Lotame announced the launch of a data product that can be integrat ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- The Advent Of Second-Party Data
RTBlog, Philip Rosenstein - Monday, August 15, 2016
We've all heard of first and third-party data, the bedrock of t ...
- Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
Real-Time Daily, Tobi Elkin - Friday, August 12, 2016
Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketpla ...
- A People-Based Data Renaissance Is Underway -- And It's About Time!
MAD London, Katie Field - Thursday, August 11, 2016
Integrating offline data with online data is fast becoming a much-needed reali ...
- Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence
Real-Time Daily, Nathan Carver - Thursday, August 11, 2016
The data-management platform (DMP) has proven to be an effective technology f ...
- Visualizing Digital Performance For 1,800 Brands
Social Media Insider, Thom Forbes - Thursday, August 11, 2016
To better visualize how brands fare across four digital categories including soci ...
- What Marketers Don't Need To Be Told -- Or Do They?
Online Spin, Cory Treffiletti - Wednesday, August 10, 2016
We need some new memes, some new topics of interest for t ...
- LinkedIn Sues To Shut Down 'Scrapers'
PolicyBlog, Wendy Davis - Wednesday, August 10, 2016
LinkedIn is going on the offensive against Web users who allegedly crea ...
- Header Bidding: Value Affirmed, What's Next?
Real-Time Daily, Brian Weigel - Wednesday, August 10, 2016
With header bidding's innovation story in its infancy, it isn't going anywhe ...
- Xaxis Unit Plista Names Elizabeth Harrington Head Of North America
Real-Time Daily, Tobi Elkin - Wednesday, August 10, 2016
Plista, the unit of Xaxis that specializes in native advertising technology, ...
- DMPs Have To Have Data, Or Else They're Just Empty Shelves
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 9, 2016
In a LinkedIn post, Timothy Whitfield, director, technical operations at GroupM, write ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connect ...