- Dentsu To Buy Majority Stake In Data Marketing Firm Merkle
Around the Net in Real-Time, Tobi Elkin - Monday, August 8, 2016
Dentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority sta ...
- Getting The Data Is The Easy Part
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, August 8, 2016
I sat in on two different conferences last week that came ...
- Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing
Email Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Zeta Interactive, the data-driven marketing company founded by John Sculley and Dav ...
- Audience-Based Buying, Selling, And Targeting Requires Advanced Data
RTBlog, Tobi Elkin - Friday, August 5, 2016
There's a lot of talk about audience-based buying, selling, and targeting. Advertise ...
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
Data and Targeting Insider, Laurie Sullivan - Thursday, August 4, 2016
Spot.IM has closed a Series A funding round worth $13 million ...
- Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
RTBlog, Tobi Elkin - Wednesday, August 3, 2016
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn ...
- Make Algorithms Accountable: Food For Thought
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
In an op-ed for the New York Times, Pro Publica's Julia Angw ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- Alphabet, GlaxoSmithKline Create Bioelectronics Joint Venture, Invest $715 Million
MediaDailyNews, Laurie Sullivan - Monday, August 1, 2016
Alphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday th ...
- SpotX Adds New Data Points To In-App Video Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Tuesday, August 2, 2016
SpotX, the video inventory management platform, announced Tuesday the addition of n ...
- Sizing Up 2016's Upfront: An Advanced TV Buyer's Take
Audience Buying Insider, Karlene Lukovitz - Friday, July 29, 2016
Samantha "Sam" Rose, VP, director of video investment for HorizonAdvanced, talks abo ...
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
Around the Net in Real-Time, Tobi Elkin - Thursday, July 28, 2016
The Guardian has confirmed losses of £69m for the last financial ye ...
- Global Ad Buying Trends At Your Fingertips
MAD, Larissa Faw - Wednesday, July 27, 2016
Ever wonder what the most popular pricing model is for ad buye ...
- Ad-Tech And Publisher Consultancy Adds Two Executives
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
Prohaska Consulting added two industry veterans to its leadership team. ...
- BPA Worldwide Certifies Exelate's B2BX Audience Data
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
BPA Worldwide, the global not-for-profit assurance provider, on Thursday said it certifi ...
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
RTBlog, Tobi Elkin - Thursday, July 28, 2016
Facebook blew past Q2 earnings estimates. So could its Facebook Audience Netwo ...
- Succesful Senior Marketers Must Understand Marketing Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 27, 2016
More than 75% of U.S. senior marketers feel that understanding marketing technolo ...
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Data and Targeting Insider, Laurie Sullivan - Thursday, July 28, 2016
Marketers strive to understand interests, needs and expectations of people that u ...
- Verizon To Acquire Yahoo Mail, Along With A Media Empire
Email Marketing Daily, Jess Nelson - Tuesday, July 26, 2016
Say what you will, but Yahoo Mail continues to thrive as o ...
- Data Without Context Is Noise
Online Spin, Cory Treffiletti - Wednesday, July 27, 2016
I spend a lot of time trying to tell the story abo ...
- Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Global media company Matomy Media Group on Wednesday announced the launch ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
RTBlog, Tobi Elkin - Wednesday, July 27, 2016
After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
The Wall Street Journal asks: Does the addition of Yahoo really he ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- AppNexus Strikes Technology Partnership With Wayfair Media Solutions
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Ad-tech provider AppNexus announced a deal with Wayfair, an online purveyor ...
- Cost Per Viewable Person Is The Metric That Matters
RTBlog, Tobi Elkin - Tuesday, July 26, 2016
Sonobi's CEO makes a case for "people-based" vs. impression-based media planning wi ...
- Watson To Change The Way IBM Buys Programmatic Ads
RTBlog, Philip Rosenstein - Monday, July 25, 2016
Watson, IBM's cognitive computer able to make decisions in real time, ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
A study released Thursday by ad-tech company Turn found that younger creativ ...