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How Far Along Are Companies In Their Predictive Analytics Implementation?

  • eMarketer, Thursday, September 1, 2016 9:29 AM
This year, just 25.1% of U.S. executives said their company's current use of predictive analytics could be described as mature but 45.1% said their company was in a deployment phase last year which suggests more respondents might have expected successful deployments a year later. But it hasn't happened this year. This year, nearly a third of U.S. executives said their company was in the building phase for predictive analytics, down from last year, according to research from Deloitte.
Last year, nearly half of US executives said their company was in the deployment phase of production for predictive analytics. However, their efforts haven’t translated to successful deployments a year later, research from Deloitte found. - See more at: https://www.emarketer.com/Article/Companies-Far-Along-Their-Predictive-Analytics-Implementation/1014425#sthash.BKNGTHBa.dpuf

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