- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Cooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- Hotels Urged To Use Hashed Emails And Other First-Party Data
Email Marketing Daily, Ray Schultz - Thursday, December 1, 2022
Personalized marketing can build guest loyalty. But it has to be do ...
- B2B Cheer: Enterprise Firms Are Coming Back And Most Are Spending On Technology
Email Insider, Ray Schultz - Wednesday, November 30, 2022
Almost 90% of B2B firms are increasing their technology spend, and ov ...
- Validity Welcomes Several Data Tech Firms To Its Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, November 30, 2022
The new partners in the program include The Hunley Group and Da ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- LiveIntent Offers Identity Enrichment App On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Tuesday, November 29, 2022
The new app will help brands enrich customer records with high-quality dat ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Twitter Urged To Fix 'Significant Security Failures'
Digital News Daily, Wendy Davis - Friday, November 25, 2022
Republican Senator Chuck Grassley is urging Twitter to "immediately" correct "significant securi ...
- Inflation-Related Articles Take Backseat To Gift Giving, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 25, 2022
Taboola is tracking Black Friday search data through its ecommerce network, whi ...
- FTC Presses To Proceed With Privacy Complaint Against Kochava
Digital News Daily, Wendy Davis - Friday, November 25, 2022
Kochava "discloses to third parties data that reveals consumers who are maki ...
- Tax Services Shared Personal Data With Meta: Report
Email Marketing Daily, Ray Schultz - Wednesday, November 23, 2022
The alleged data sharing was discovered by nonprofit newsletter The Markup, a ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
Digital News Daily, Wendy Davis - Monday, November 21, 2022
"Advertising is the lifeblood of the American economy," the Association of Nation ...
- CRM Grumble: Five Ways Platforms Are Letting Down Email Teams
Email Insider, Ray Schultz - Tuesday, November 22, 2022
The problems often start with the way sales and marketing are accessi ...
- Giant Spoon Hires Omnicom Vet Jursa To Lead Platforms And Data
Mediapsssst, Richard Whitman - Monday, November 21, 2022
According to the agency Jursa will work with clients such as MassMutua ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- Meta Sued In UK, Suit Alleges Personal Data Collected To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 21, 2022
The filing alleges Facebook continues to harvest personal data for ad targetin ...
- News Media Alliance Urges FTC To Adopt New 'Data Poaching Rule'
Digital News Daily, Colin Kirkland - Monday, November 21, 2022
The proposed data-poaching rule would grant the sole right to collect consum ...
- Cookieless: Yahoo Identity Solution Adds Partners
Performance Marketing Insider, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- NFL Viewing Flat Vs. 2021, Amazon's 'Thursday Night Football' Down 23%, Nielsen Says
Television News Daily, Wayne Friedman - Friday, November 18, 2022
Amazon says viewing is higher -- especially when adding on "TNF" dire ...
- Drako Makes Location Data Sets Available Through The Trade Desk
Email Marketing Daily, Ray Schultz - Friday, November 18, 2022
Canadian-based startup Drako will also offer a self-service tool starting in ear ...
- Attorneys General Want FTC To Limit Data Collection
PolicyBlog, Wendy Davis - Thursday, November 17, 2022
Consumers are often "coerced" into sharing personal data, 32 attorneys general te ...
- Tech Industry Urges FTC To Avoid Privacy Rules, Touts Benefits Of Data
Digital News Daily, Wendy Davis - Wednesday, November 16, 2022
"Rather than creating new rules without a clear grant of authority fr ...
- Salesforce Debuts A Personalization Bundle
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
The new Marketing Effectiveness Bundle consolidates tech tools in a single platfor ...
- 'Marketing Mix Modeling: Alive And Revitalized'
MediaDailyNews, Tony Jarvis - Thursday, November 17, 2022
So said Sequent Partners' Jim Spaeth, summing up the third day ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, November 17, 2022
Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...