• by Ray Schultz , November 29, 2022

LiveIntent is debuting an identity app on Salesforce AppExchange to help brands ensure their first-party data is complete, verified, and addressable, the company says.  

The Identity Enrichment app provides marketers with a customer matching process for multiple identifiers, including emails, mobile identifiers, addresses, and phone numbers.

LiveIntent dedupes, cleanses, appends, and enriches a customer’s first-party data with licensed identity, demographic, behavior, and interest data, it adds. 

The goal is to help brands “enrich customer records with high-quality data and reduce duplicate CRM records,” says Mano Pillai, chief product officer at LiveIntent.  

Integrated directly with Salesforce, Identity Enrichment by LiveIntent is currently available on AppExchange.