- Omnicom Media Group First Agency To Use TelevisaUnivision Identity Graph
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partn ...
- Panels And ACR Data? TVision Takes iSpot.tv Investment - Will CTV Respond?
TV Watch, Wayne Friedman - Thursday, November 17, 2022
The underlying premise continues to be that CTV platforms and streamers won ...
- Google To Pay $392 Million To Settle With State AGs Over Location Privacy
Digital News Daily, Wendy Davis - Monday, November 14, 2022
Google has agreed to pay $392 million to settle claims brought ...
- vMVPDs' Strong Q3 Helps Offset Accelerated Cable, Satellite Subscriber Losses
Digital News Daily, Karlene Lukovitz - Tuesday, November 15, 2022
vMVPDs gained 900,000 subs, but cable and satellite dropped a hefty 1 ...
- Attribution: Why We're Still Doing Precise Things With Imprecise Data
MediaDailyNews, Tony Jarvis - Tuesday, November 15, 2022
Day One of the ARF's annual "Attribution & Analytics Accelerator" began t ...
- Microsoft Advertising Drives Performance Through Video Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Nielsen Rival iSpot Leads $16M Investment In TVision
Television News Daily, Wayne Friedman - Tuesday, November 15, 2022
TVision says the investment will accelerate person-level measurement for streaming and advan ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- Apple Hit With Privacy Complaint Over Data Collection
Digital News Daily, Wendy Davis - Friday, November 11, 2022
"Apple records, tracks, collects and monetizes analytics data -- including browsing histo ...
- Twilio Launches CDP For Healthcare Providers
Email Marketing Daily, Ray Schultz - Monday, November 14, 2022
Twilio Segment for Healthcare & Life Sciences is a HIPAA-compliant platform, t ...
- What Will Brands Gain From The Newest Advertising Channels?
MediaDailyNews, Lydia Martin - Monday, November 14, 2022
Following the publication of Q3 earnings at the end of October, ...
- Proof-of-You
RTBlog, Joe Mandese - Monday, November 14, 2022
The problem with Musk's paid verification model is there is no transaction ...
- Lifecycle of a Product - Lifecycle of Research
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Digital native brands are famously data-driven. But when it comes to developi ...
- Winc's Data Driven LTV
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- Planned Parenthood Urges FTC To Issue Online Privacy Rules
PolicyBlog, Wendy Davis - Thursday, November 10, 2022
"All data related to accessing health care must be kept confidential, includi ...
- CMOs Say Amount Of Marketing Data Is Overwhelming
Research Intelligencer, Rob Williams - Friday, November 11, 2022
About two-thirds of CMOs say the volume of data available to th ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- GOP Senators Urge FTC To Scrap Privacy Rulemaking
Digital News Daily, Wendy Davis - Monday, November 7, 2022
"The FTC should not exceed its authority to set national standards f ...
- Analytics Company Violated LinkedIn's Ban On Scraping, Judge Rules
Digital News Daily, Wendy Davis - Monday, November 7, 2022
A federal judge said hiQ Labs violated LinkedIn's terms of service ...
- Consumers' Willingness To Share Data Depends On Personal Preference, Study Finds
Digital News Daily, Colin Kirkland - Monday, November 7, 2022
the vast majority of Americans are aware their data is being tracke ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Data Reveals Twitter Has Been Shedding Advertisers Since June
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Twitter has shed thousands of advertisers since May of this year, accordi ...
- Blockthrough Co-Founder Looks At The Future Of Ad Blocking
Performance Marketing Insider, Laurie Sullivan - Monday, November 7, 2022
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp ...
- Mobile Data Broker Kochava Seeks Dismissal Of Privacy Class-Action
Digital News Daily, Wendy Davis - Thursday, November 3, 2022
Mobile data broker Kochava is urging a federal judge to throw o ...
- RollWorks Debuts Contact Tool For B2B Sales
Email Marketing Daily, Ray Schultz - Friday, November 4, 2022
Salespeople can move prospects into sequences based on behaviors in the sal ...
- Merkle: Prioritizing Performance Media, What Marketers Say They Do
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
Just 48% of respondents to a Merkle survey prioritized organic search mo ...
- Experian Marketing Services Appoints George Panagopoulos As CTO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
George Panagopoulos loves data and questions everything, which is likely why Experi ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...