- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Google Report Adds Historical Data For Queries Driving Impressions Without Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, September 10, 2021
For consumers, deciding what risks to take as they write recommendations, sh ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announc ...
- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involvi ...
- List Of Businesses That Received PPP Loans Is Being Offered
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
DatabaseUSA offers email addresses and other data on firms, including loan s ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand Online
MediaDailyNews, Colin Kirkland - Thursday, September 9, 2021
MediaKits, a new creator-first data analytics company, has updated the decades-old med ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemi ...
- Apple Must Face Privacy Claims Over Siri
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
Apple users can proceed with a lawsuit alleging that the Siri voi ...
- Apple Mail Privacy Protection Deadline Looms
Performance Marketing Insider, Laurie Sullivan - Friday, September 3, 2021
After Apple rolls out iOS changes to its Mail Privacy Protection featur ...
- WhatsApp Fined $266M By Ireland Data Privacy Regulator Over Data Shared With Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
WhatsApp was fined a record $266 million following an inquiry into i ...
- Agency Labelium Play To Use Neutronian For Privacy Compliance, Data Verification
Mediapsssst, Richard Whitman - Wednesday, September 1, 2021
The new partnership marks Neutronian's first commitment to certify all data provide ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- Epsilon Integrates Its CORE ID Offering With The Salesforce Customer Data Platform
Email Marketing Daily, Ray Schultz - Tuesday, August 31, 2021
Publicis Sapient will use Salesforce and CORE ID to orchestrate customer journ ...
- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability a ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- No More Video Games During The School Week
Performance Marketing Insider, Laurie Sullivan - Monday, August 30, 2021
Think how this new rule will affect advertisers that want to rea ...
- Rebalancing Big Data and Creativity in Digital Marketing
MAD, Sean Cotton - Wednesday, August 25, 2021
Data marketing began as a way to fuel creative campaigns and ma ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated da ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determi ...
- RollWorks Collaborates With Bombora, KickFire And G2 To Provide Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
RollWorks is also investing in firmographic data identification and IP domain resolut ...
- Honda, Lexus Lead Customer Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, August 24, 2021
Satisfaction with the auto industry as a whole was unchanged, according ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to suppo ...
- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
The user identification solution provides protection of consumer data while allowing third-par ...
- Neustar Partners With Dynata To Offer First-Party Survey Data
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Survey data reveals habits and preferences on over 62 million consumers globall ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
MediaDailyNews, Lisa Niemeyer - Tuesday, August 24, 2021
Advertisers must protect their investments and hold partners accountable to the dea ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthine ...
- NBCU Seeks Nielsen 'Independence,' Sends RFPs To 50+ Potential Suppliers
Television News Daily, Wayne Friedman - Monday, August 23, 2021
The media company wants improved ad measurements and an understanding of diver ...
- What's On The Mind Of LiveRamp President Warren Jenson?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 23, 2021
Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Found ...
- T-Mobile Sued Over Theft Of Sensitive Data
Digital News Daily, Wendy Davis - Friday, August 20, 2021
"T-Mobile knew its systems were vulnerable to attack. Yet it failed ...