RollWorks has enhanced its B2B account-centric data offerings through additional partner and platform investments. The improvements are intended to help firms send more targeted emails to likely buyers.
RollWorks is working with Bombora and KickFire and pursuing an integration with G2 to capture account-level intent signals, the company says.
In addition, RollWorks is investing in firmographic data identification and IP domain resolution.
These improvements will help B2B teams identify target accounts and contacts and reach buying committees across multiple channels, the company claims.
The company seeks to “strengthen our own data assets to offer a more comprehensive solution that helps go-to-market teams grow their revenue," states Mike Stocker, vice president of partnerships at RollWorks.
Included in the collaborations are:
Stocker argues that data “powers all aspects of robust account-based strategies, from discovering your ideal customer profile to setting up your target account list and then targeting those accounts in the most efficient and effective way.”