- Times Square Billboard Costs $3.6 Million a Year
Digital Outsider, Erik Sass - Friday, December 28, 2012
New York City has a well-deserved reputation for having the biggest, bestes ...
- Airport DOOH Space Heating Up
Digital Outsider, Erik Sass - Friday, December 21, 2012
With a large amount of foot traffic from well-heeled consumers in ...
- L.A. Digital Billboards Ruled Illegal
Digital Outsider, Erik Sass - Friday, December 14, 2012
In a big reversal for Clear Channel Outdoor and CBS Outdoor, earli ...
- 'Conde Nast Traveler' Tests Video On Mall Screens
Around the Net In Media, Phyllis Fine - Thursday, December 13, 2012
Condé Nast Traveler is testing a digital-out-of-home program with mall advertiser Adspac ...
- Gas Pump Videos Integrate Real-Time Ad Targeting
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Outcast Media, which supports a video network on gasoline pumps, will beg ...
- Spectrio Taps Wovenmedia; Vector Joins DPAA
Digital Outsider, Erik Sass - Friday, November 30, 2012
Spectrio, which specializes in video-based marketing, has chosen Wovenmedia to provide cloud-bas ...
- OnCampus Brings Digital TV To B&N College Book Stores
Digital Outsider, Erik Sass - Friday, November 23, 2012
OnCampus Media has partnered with Barnes & Noble College Marketing to crea ...
- Ugg Brings Back Brady For Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2012
Ugg for Men is launching an integrated campaign for the holidays featuri ...
- Urinal-Based Captive Media Gets Funding
Digital Outsider, Erik Sass - Friday, November 16, 2012
Well, thank goodness for that: urination-based digital out-of-home media got a vo ...
- National CineMedia Revenues Rise
Digital Outsider, Erik Sass - Friday, November 2, 2012
Cinema advertising continues to contribute to digital out-of-home's overall growth, with positi ...
- Titan Provides Free Calls Via Manhattan Pay Phones Below 42nd Street
Raw, Joe Mandese - Friday, November 2, 2012
Out-of-home media giant Titan is providing free phone calls from its N ...
- LA City Council Votes To Let Digital Billboards Stay
Digital Outsider, Erik Sass - Friday, October 26, 2012
With its car culture, freeways, and numerous billboards, Los Angeles is oft ...
- Howdy, Pilgrim: Titan Snags Ad Contract For John Wayne Airport
MediaDailyNews, Erik Sass - Wednesday, October 24, 2012
Titan Air, the new division launched by Titan last year, has w ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Aeropostale Uses iPad Displays To Attract Customers
Online Media Daily, Mark Walsh - Monday, October 22, 2012
Apparel retailer Aeropostale aims to entice its young clientele with a n ...
- Monster Media Gets Transactional in Airports
Digital Outsider, Erik Sass - Friday, October 19, 2012
Monster Media, which operates interactive digital displays in high-traffic venues, is integrati ...
- DPAA Encouraged To 'Storyscape' And Focus On 'Recency'
Online Media Daily, Steve McClellan - Tuesday, October 16, 2012
At the Digital Place-Based Advertising Association conference attendees, Alan Schulman, chief creati ...
- DOOH Spending Outpaces Total Advertising By 6-to-1
Digital Outsider, Erik Sass - Friday, October 12, 2012
Everyone who follows the digital out-of-home advertising business knows it's growing fas ...
- AdSpace Launches Clip'd For Mobile Coupons
Digital Outsider, Erik Sass - Friday, October 5, 2012
The convergence of digital out-of-home video and mobile marketing is increasing t ...
- Boston MBTA Installs Wicked-Huge Digital Signage
Digital Outsider, Erik Sass - Friday, September 21, 2012
Beantown commuters will be treated to a spectacular digital out-of-home experience beginni ...
- Air Travelers Get More Content Choices
Digital Outsider, Erik Sass - Friday, September 7, 2012
The flying experience will be getting somewhat less heinous -- for so ...
- Vegas Airport Gets Interactive
Digital Outsider, Erik Sass - Friday, August 31, 2012
If endless rows of slot machines aren't your thing, you're in luc ...
- PRN To Handle Ad Sales for 7-Eleven TV
MediaDailyNews, Erik Sass - Thursday, August 30, 2012
Digital Display Networks, which operates 7-Eleven TV, has signed a multiyear contra ...
- St. Petersburg OKs Clear Channel Digital Billboards
MediaDailyNews, Erik Sass - Tuesday, August 21, 2012
While digital billboards have run into opposition in other parts of t ...
- More DOOH Spend Coming from Digital, Online Budgets
Digital Outsider, Erik Sass - Friday, August 17, 2012
While some big digital out-of-home networks have vowed to win money fr ...
- Retail DOOH Heats Up
Digital Outsider, Erik Sass - Friday, August 10, 2012
The digital out-of-home space is growing fast, and retail-based networks may ...
- Giant, Half-Naked Beckham Stalks England
Digital Outsider, Erik Sass - Friday, August 3, 2012
It's either a dream come true or a nightmare, depending on yo ...
- Magink Patents For Sale
Digital Outsider, Erik Sass - Friday, July 27, 2012
Magink Display Technologies, an Israeli company that was an early pioneer ...
- Lamar Gets Digital Billboards In Phoenix
Digital Outsider, Erik Sass - Friday, July 20, 2012
Lamar Advertising is bolstering its presence in the Southwest with the acquisiti ...