- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Signage Vendors Join DPAA Board
Digital Outsider, Erik Sass - Friday, July 13, 2012
The Digital Place-based Advertising Association has appointed two new members, both representi ...
- Samsung Makes Biggest Cinema Buy Ever
Digital Outsider, Erik Sass - Friday, June 29, 2012
With its new Galaxy S III phone hitting the market soon, Samsu ...
- DPAA Subscribes To TouchPoints
Digital Outsider, Erik Sass - Friday, June 22, 2012
The Media Behavior Institute's USA TouchPoints has its first trade group membe ...
- Denver Airport Flies DOOH
MediaDailyNews, Erik Sass - Tuesday, June 19, 2012
Travelers passing through Denver International Airport will find the experience quite ...
- Las Vegas Airport Gets New Digital Displays from NEC
Digital Outsider, Erik Sass - Friday, June 15, 2012
America's flashiest city is getting even flashier with the deployment of hundre ...
- Out-Of-Home To Reach $8.2 Billion By 2016
MediaDailyNews, Erik Sass - Tuesday, June 12, 2012
Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising wi ...
- Vukunet Hires 3 Ad Execs
MediaDailyNews, Fern Siegel - Tuesday, June 12, 2012
NEC Display Solutions said three advertising industry veterans have joined its Vukun ...
- FDA Approves SoloHealth Kiosks
Digital Outsider, Erik Sass - Friday, June 8, 2012
Healthcare seems to be one of the fastest-growing digital out-of-home verticals, wi ...
- US Top Digital Out-Of-Home Market in 28 Countries
Research Brief, Jack Loechner - Friday, June 8, 2012
According to the Global Digital Out-of-Home Media Forecast 2012-2016, by PQMedia, tot ...
- DigiCast Buys RMG Caf Network
Digital Outsider, Erik Sass - Friday, June 1, 2012
RMG has found a buyer for its digital out-of-home network in caf ...
- GSTV Gives Away Free Gas to Promote Mobile Platform
Digital Outsider, Erik Sass - Friday, May 25, 2012
Gas Station TV, which operates a national network of displays in g ...
- Zoom Adds 2 Execs
Online Media Daily, Fern Siegel - Monday, May 21, 2012
Digital OOH company Zoom Media and Marketing added two strategic media veteran ...
- PosterScope Publishes Guide To Convergent Out-of-Home
Digital Outsider, Erik Sass - Friday, May 18, 2012
With different kinds of media and advertising technology overlapping to an ever-great ...
- Location Key To Digital Signage Success
Around the Net In Media, Phyllis Fine - Tuesday, May 15, 2012
Retailers have all sorts of options these days for digital out-of-home display ...
- Proximity Marketing Promises New Harvest of In-Store Data And Targeting
Data and Targeting Insider, Steve Smith - Friday, May 4, 2012
We may not be waiting decades for "Minority Report"-style personal signage aft ...
- Telmar, DOmedia Partner for Media Buying
Digital Outsider, Erik Sass - Friday, May 4, 2012
This week Telmar Group, which provides advertising media information software and service ...
- Telmar Does DO, Enables Agency RFPs, Media Buys
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Media planning software and systems provider Telmar this morning announced a de ...
- WPP's Possible Bets On 'Massive' New Touchscreen Gaming Platform
Online Media Daily, Joe Mandese - Wednesday, May 2, 2012
WPP's Possible Worldwide unit this morning announced the launch of a "massiv ...
- Screenvision, Reelzchannel Join Forces
Digital Outsider, Erik Sass - Friday, April 27, 2012
Moviegoers will be getting a new pre-show content experience, thanks to ...
- Bee Media Buys Adcentricity
MediaDailyNews, Erik Sass - Tuesday, April 24, 2012
Mobile and place-based media are being fused with the acquisition of Adcentricit ...
- Place-Based, Especially Cinema, Drag DOOH Results: Report Projects More Demand In 2012
MediaDailyNews, Joe Mandese - Monday, April 23, 2012
On the cusp of the 2012-13 upfront advertising marketplace, new data indicat ...
- Studies Show Value, Missed Opportunities in Reaching Air Travelers
Digital Outsider, Erik Sass - Friday, April 20, 2012
Air travelers are a highly desirable audience for advertisers, but airports don ...
- RMG Will Sell Fitness, NYT DOOH Networks
Digital Outsider, Erik Sass - Friday, April 13, 2012
RMG Networks will have two fewer digital out-of-home networks to its na ...
- NBCU Promotes NHL Playoffs With Inventive DOOH
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
A giant replica of the Stanley Cup -- a 21-foot version ...
- Betapond Combines Retail DOOH, Mobile Facebook
MediaDailyNews, Erik Sass - Wednesday, April 11, 2012
Irish firm Betapond is making digital signage in retail environments personally interacti ...
- Putting Digital Out Of Home In "Context"
Show Daily, Gavin O'Malley - Wednesday, April 11, 2012
"Context matters" -- That's "an incredibly succinct message for all media," accordi ...
- DOOH Space Expands: Wynn Las Vegas To Gas Station Nets
MediaDailyNews, Erik Sass - Friday, April 6, 2012
Wynn Las Vegas is promoting its properties to visitors through a n ...
- Screenvision Integrates Big Screen, Mobile in The Limelight
Digital Outsider, Erik Sass - Friday, April 6, 2012
Screenvision, one of two leading cinema advertising companies, is bringing together t ...
- Visix, Rave Partner for Multi-Platform Campus Safety Alerts
Digital Outsider, Erik Sass - Friday, March 30, 2012
While marketers typically fret about the optimal way to allocate their budge ...