- NYC Gets DOOH Overhaul
Digital Outsider, Erik Sass - Friday, March 23, 2012
New Yorkers, prepare yourselves for a surge of digital out-of-home video displa ...
- Loos To VP, National Sales, Adspace
MediaDailyNews, Fern Siegel - Wednesday, March 21, 2012
Adspace Digital Mall Network, located in 137 malls nationwide, named Scott Lo ...
- NYC MTA Wants Help With DOOH Advertising
Digital Outsider, Erik Sass - Friday, March 16, 2012
The nation's largest public transit agency is seeking expressions of interest fr ...
- Subway Unveils Digital Signage Network
Digital Outsider, Erik Sass - Friday, March 9, 2012
Subway locations across the world will be joining a digital signage networ ...
- Hospital TV Network Launches
Digital Outsider, Erik Sass - Friday, March 2, 2012
Patients and their families are a favorite target audience for digital out-of-ho ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Outcast Gets Fox News Content
Digital Outsider, Erik Sass - Friday, February 24, 2012
A new deal is bringing Fox News content to Outcast's PumpTop T ...
- The Eye In The Sky
Online Media Daily, George Simpson - Friday, February 24, 2012
Devotees of this space will recall that I wrote about the u ...
- Titan Helps Consumers Shop For Groceries On The Train
Digital Outsider, Erik Sass - Friday, February 17, 2012
OK, in this case the displays themselves aren't digital, but there's ...
- Akoo Acquires Theater For DOOH Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment conte ...
- Rave Cinemas Debuts Digital Signage Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
The digital out-of-home video marketplace is expanding with new networks added weekl ...
- Tic Tac Erects 300-Foot Times Square Billboard
MediaDailyNews, Fern Siegel - Friday, February 10, 2012
Tic Tac will unveil a nearly 300-foot billboard in Times Square starti ...
- rVue Launches New DOOH Verification Tool
Digital Outsider, Erik Sass - Friday, February 10, 2012
During the last few weeks, DOOH networks and technology providers have launch ...
- More DOOH Companies Tap Intel AIM for Measurement
Digital Outsider, Erik Sass - Friday, February 3, 2012
Intel's Audience Impression Metrics Suite is on a roll, with multiple digit ...
- Kia Premieres Super Bowl Ad In Movie Theaters
Digital Outsider, Erik Sass - Friday, January 27, 2012
In what National CineMedia is describing as a first for Super Bo ...
- More DOOH Companies Tap Intel for Measurement
Digital Outsider, Erik Sass - Friday, January 20, 2012
This week InWindow Outdoor announced a pilot program to create fixed "experien ...
- Digital OOH Giants PRN, indoorDirect JV For Massive Retail Network
MediaDailyNews, Erik Sass - Tuesday, January 17, 2012
Two of the nation's largest digital out-of-home networks are joining forces. Premi ...
- InWindow Goes In Malls, Hotels Too: Rolls Out 'Experience Stations'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
InWindow Outdoor, the digital out-of-home media developer known for its marvelous one-of ...
- Automotive Broadcasting Network Expands DOOH For Dealerships
MediaDailyNews, Erik Sass - Monday, January 16, 2012
New digital out-of-home video displays targeting prospective car buyers will reach 1,0 ...
- Provision Taps Intel For Audience Measurement, PRN For Ad Sales, Content
Digital Outsider, Erik Sass - Friday, January 13, 2012
Audience measurement for digital out-of-home is arguably advancing faster than for a ...
- Cinema Advertising Helps Boost Super Bowl Ad ROI
Digital Outsider, Erik Sass - Friday, January 6, 2012
Showing a Super Bowl ad to cinema audiences results in significantly increas ...