Commentary
Outcast Gets Fox News Content
- by Erik Sass , Staff Writer @eriksass1, February 24, 2012
A new deal is bringing Fox News content to Outcast’s PumpTop TV, a digital out-of-home network that delivers video content to displays in gas pumps. The exclusive partnership gives PumpTop TV access to daily news updates from Fox News, which will appear on its network of over 13,000 screens at gas stations nationwide.
This is just the latest in a series of strategic content deals for Outcast and PumpTop TV. In November Outcast announced a deal giving PumpTop TV access to NFL Network highlights, as well as live match-up information for Thursday Night Football games. According to research cited by Outcast, frequent visitors to gas stations are 65% more likely than the average adult to attend NFL games.
Outcast’s competitors are also beefing up their content offerings. In September of last year Gas Station TV announced a content partnership with Bloomberg Television to deliver personal finance and business news to drivers as they fill up. According to GSTV, its viewers are 36% more likely than the average person to be a business owner or partner, and 28% more likely to be in management, business and professional occupations.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
If I pull into a gas station and it's got a TV at the pump, whether it's FOX News or not, I drive on to the next station. Is there NO ESCAPE?
What's next? A pump for MSNBC? Pick your pump, Premium, Regular, Liberal of Conservative.
Or maybe just gas stations with political affiliations.
I hope they add a Donkey or an Elephant next to the price marquee.
With how politically charged Fox News is, I'd consider this a very risky move.