- Digital Ads Expected To Rise, Mobile Elicits Big M&A Interest
Online Media Daily, Gavin O'Malley - Friday, January 18, 2013
A broad swath of marketing executives expects interactive advertising to continue i ...
- Aaron Heads Client Strategy For Engine Digital
Online Media Daily, Fern Siegel - Friday, January 18, 2013
Vancouver-based digital transformation agency Engine Digital named Michael Aaron, VP client strate ...
- UKOM, ComScore Launching Digital Ad Tool
Around the Net In OMD Europe, Nina Lentini - Thursday, January 17, 2013
The UK Online Measurement company and ComScore are preparing to launch ...
- Guardian Plans Digital Edition Down Under
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 15, 2013
Katharine Viner, the Guardian's deputy editor, will be relocating to Sydney ...
- Digital Advertisers: Content Marketing Is No. 1
Around the Net In OMD Europe, Nina Lentini - Tuesday, January 15, 2013
A table provided by business2community.com reveals that 39% of marketers are nami ...
- Nissan Brings Global Context To U.S. Marketing
Marketing Daily, Karl Greenberg - Tuesday, January 15, 2013
Nissan has a lot of changes in strategy, on mobile vehicle marketi ...
- Digital: The 7 Habits And Why They're Important
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 15, 2013
360i released a report, The 7 Habits of Highly Digital Brands, ...
- 'Sign Up L.A.' Formed To Support Digital Billboards
MediaDailyNews, Erik Sass - Monday, January 14, 2013
The seemingly endless dispute over digital billboards in Los Angeles got y ...
- OkCupid Launches App To Jumpstart Dating
Online Media Daily, Mark Walsh - Tuesday, January 15, 2013
With Valentine's Day around the corner, dating site OkCupid is releasing ...
- New Green Mountain Theme: Better Coffee, Better Day
Marketing Daily, Karlene Lukovitz - Friday, January 11, 2013
The campaign is dubbed "Perspectives," in part because the creative is shot/sho ...
- CBS Radio Adds Music Stations To TuneIn
MediaDailyNews, Erik Sass - Friday, January 11, 2013
CBS Radio has announced that it will make streaming audio from a ...
- Advanced Search Digital Media Economy Soars In New England
Online Media Daily, Joe Mandese - Friday, January 11, 2013
The digital media industry -- including technology, content, commerce, marketing, mobile a ...
- Product Placement An Emerging Brand Marketing Solution
Research Brief, Jack Loechner - Monday, January 14, 2013
According to the PQ Media Global Product Placement Spending Forecast 2012-2016, ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Sonic Shifts Spending, Design
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Sonic Drive-In says it is shifting its media-buying strategy to give i ...
- Forrester: CMOs Finally 'Get' Social
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2013
A new forecast from Forrester predicts that for CMOs, 2013 won't ju ...
- More Digital M&A Deals In 2012
Online Media Daily, Fern Siegel - Thursday, January 10, 2013
M&A activity in digital media, commerce and technology increased in 2012. ...
- Ad Shop Marc Ramps Up Digital Efforts, Wins
Online Media Daily, Steve McClellan - Thursday, January 10, 2013
Pittsburgh-based Marc USA has been selected to handle digital media duties f ...
- Is $1B Valuation In Buzzfeed's Future?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 10, 2013
How is Buzzfeed -- which sees itself as the digital news organizati ...
- T-Mobile Joins MLB For Marketing Program
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at t ...
- Nissan GT Academy Winners Race Dubai 24
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
Nissan and PlayStation bring the GT Academy program to life this mon ...
- Triton Taps eXelate For Ad Targeting
MediaDailyNews, Erik Sass - Wednesday, January 9, 2013
Triton Digital has teamed up with eXelate to enable advertisers to deliv ...
- space150 Names Denham Chief Strategy Officer
Online Media Daily, Fern Siegel - Wednesday, January 9, 2013
Digital innovation agency space150 today named David Denham as chief strategy office ...
- 3 Top Spirits Brands Neatly Mix Digital Marketing
Online Media Daily, Gavin O'Malley - Wednesday, January 9, 2013
Among some 70 spirits brands, Absolut, Bacardi, and Jim Beam took t ...
- How Paid Search Reaches The 65+ Crowd
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 9, 2013
As the mobile generation ages, so do their parents. Justin Freid provid ...
- For Avalon, Toyota Reaches To Younger Boomers
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, o ...
- Report: Consumers Preferring Multi-Function Devices
Marketing Daily, Aaron Baar - Tuesday, January 8, 2013
"Consumers are gravitating towards [devices that] are capable of doing lots ...
- Coke Zero Ad Salutes Crimson Tide Coach
Marketing Daily, Karlene Lukovitz - Tuesday, January 8, 2013
In the ad, Coke Zero and Coach Nick Saban and his wif ...
- Quantcast Adds Quals, Acquires MakeGood
Online Media Daily, Joe Mandese - Tuesday, January 8, 2013
Online audience measurement firm Quantcast has acquired MakeGood, a software company focusi ...
- Golf Monthly Digital Success Boosts Editors
Around the Net In OMD Europe, Nina Lentini - Monday, January 7, 2013
Deputy editor Neil Tappin and assistant editor Alex Narey have been promot ...