- NBCU Launches New Digital Initiatives
Online Media Daily, Gavin O'Malley - Wednesday, April 24, 2013
Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digital ...
- Independent + Blippar = Independent+
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
The Independent is looking to fully integrate augmented reality into its dai ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- Ad Industry Blames Microsoft, Mozilla For Do-Not-Track Gridlock
PolicyBlog, Wendy Davis - Wednesday, April 24, 2013
Although 4 trillion do-not-track signals are sent by Firefox each month, almo ...
- Pizza Hut Adds Ordering App To Xbox
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Physical activity amongst gamers is taking another hit as they no long ...
- Most Will Boost Online Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Most online marketers in 2013 are evenly splitting their digital spending betwe ...
- Mail Online Plans: Double Audience, Erect Paywall
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
The Daily Mail already charges for its Daily Mail Plus iPad a ...
- Just 4% Of Broadsheet Readers Willing To Pay
Around the Net In OMD Europe, Nina Lentini - Monday, April 22, 2013
The Digital Entertainment Survey, conducted by Wiggin LLP, found that 12% s ...
- Hitting The Top Shelf With Digital
Marketing Daily, Paul Newnes - Tuesday, April 23, 2013
The brand-level communications of spirits through digital are starting to rock. Y ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- BBVA Signs NBA All-Stars In Expansion
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has be ...
- Univision's getTV To Air Sony Classic Movies
MediaDailyNews, David Goetzl - Monday, April 22, 2013
Univision's owned-and-operated stations will offer an English-language network as a digital subchanne ...
- Morgans Hotel Taps Firstborn For Digital Strategy, Content
Online Media Daily, Steve McClellan - Monday, April 22, 2013
Morgans Hotel Group has tapped New York-based digital creative agency Firstborn f ...
- Universal Seeks New Appeal Against Veoh
Online Media Daily, Wendy Davis - Friday, April 19, 2013
Universal Music Group is asking a federal appeals court to reconsider ...
- MasterCard Lets Cardholders Watch Beyonce
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
MasterCard has launched a digital marketing campaign offering cardholders the chance ...
- A Campaign That Uses Its Noodle, Literally
Creative Media Blog, Amy Corr - Monday, April 22, 2013
Nothing beats indulging in various ethnic cuisines while on vacation but wh ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Comeback Trail: Gap Outlines New Digital Strategies
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2013
That includes efforts to franchise Old Navy stores in international markets, addi ...
- Why You Should Care About The Health-Aware, Connected And Cost-Conscious EPatient Of 2015
Marketing: Health, Fard Johnmar - Friday, April 19, 2013
Back in mid-2007, in the midst of conducting in-depth research and analys ...
- Mag Bag: MAZ Gives Publishers Usage Data
MediaDailyNews, Erik Sass - Thursday, April 18, 2013
Magazine publishers that use the MAZ digital publishing platform are gaining acce ...
- Lionsgate Feeds Hunger Games With Digital Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
Lionsgate has partnered with Internet Explorer to launch TheHungerGamesExplorer.com site to promo ...
- DC Thomson Rolls Out Responsive Digital Platforms
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 17, 2013
The Courier is the first site to show the changes. Clock ...
- Thinkbox CEO: Digital Shift In TV Is Lucrative
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 17, 2013
The viewing public's embracement of multiple digital platforms is making TV mo ...
- Promotional Offers Can Lure Back Cord-Cutters
Marketing Daily, Aaron Baar - Wednesday, April 17, 2013
People are cutting the cord with greater frequency, particularly as the on-dema ...
- Quantcast Names Roberts To Board
Online Media Daily, Fern Siegel - Wednesday, April 17, 2013
Quantcast, a digital advertising company specializing in audience measurement and real-time advertisin ...
- IAB Updates Quality Guidelines, Changes Include Programmatic Trading
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
The Interactive Advertising Bureau on Thursday released the latest version of i ...
- Most Online Publications Lack Good Mobile Display
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 16, 2013
A survey has found that 68% of the UK's biggest print publicatio ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- Troy-Bilt Campaign Touts Passion, Engineering
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from people ...
- Streaming TV May Erode Traditional Viewing
MediaDailyNews, Wayne Friedman - Tuesday, April 16, 2013
Streaming of TV shows has generally brought good news for those ...