- Dodge Drives Into Sci-Fi Symbiosis
Marketing Daily, Karl Greenberg - Monday, April 15, 2013
Dodge Charger is driving down the middle of a road with digit ...
- SET Media Adds Nielsen Ratings To Velocity
Online Media Daily, Gavin O'Malley - Tuesday, April 16, 2013
Video ad start-up SET Media is adding Nielsen Online Campaign Ratings ...
- Video Most Popular Medium For Mobile Phone Brand Information
Online Media Daily, Laurie Sullivan - Tuesday, April 16, 2013
Digital ads and search engines influence consumer buying habits, but videos appe ...
- Start Your Mowers: Lowe's Lawn Evangelism
Marketing Daily, Sarah Mahoney - Saturday, April 13, 2013
While seasonal promotions are a given, retailers' spring fever seems a litt ...
- 1 In 4 UK Citizens To Shop Online By 2025
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
About one in four UK citizens are expected to shop online ...
- UK Content On Demand Market Nearly Saturated
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
Nearly half (48%) of the online population in the UK have us ...
- Engage Conference: The Story Is Participatory
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Mike Monello, CCO at New York-based marketing agency Campfire, who kicked o ...
- Noodles & Company Launches Multichannel Push
Marketing Daily, Karlene Lukovitz - Thursday, April 11, 2013
Noodles & Company, the restaurant chain that offers a wide variety ...
- Ewan McGregor Rides With Moto Guzzi
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Actor Ewan McGregor is the star of a global campaign for Milan-bas ...
- MTV Merges Channels, Brands And Entertainment
Online Media Daily, Gavin O'Malley - Thursday, April 11, 2013
This weekend's MTV Movie Awards (and its promotional run-up) blur the lin ...
- Russell Simmons Gets Into Digital Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
Russell Simmons is launching his latest venture in the advertising world. Call ...
- What The Narrowing Digital Divide Means
Engage:Hispanics, Lee Vann - Thursday, April 11, 2013
Good news, the digital divide is closing for Hispanics. The Pew Hispan ...
- You've Got A Video Problem
Marketing Daily, Tony Quin - Thursday, April 11, 2013
How does a brand make videos that are good enough to sta ...
- TV Company LIN Media Buys Stake In Dedicated Media
MediaDailyNews, Wayne Friedman - Wednesday, April 10, 2013
Television station-centric LIN Media has made its second digital marketing acquisition ...
- Digital Magazines Enjoy Uptick, Propelled By Adobe Tools
Online Media Daily, Mark Walsh - Wednesday, April 10, 2013
The popularity of combined print and digital subscriptions, fueled by the ri ...
- New App Lets Mobile Users Opt Out Of Behavioral Targeting
Online Media Daily, Wendy Davis - Thursday, April 11, 2013
Privacy compliance company Evidon has released a free iTunes app that allo ...
- Magster Signs Up Hearst Pubs
Around the Net In Media, Phyllis Fine - Wednesday, April 10, 2013
Magster, a "cloud-based, cross-platform magazine platform" whose reach is largest in Asi ...
- Westin Weekends Promise Better-Looking Mondays
Marketing Daily, Tanya Gazdik - Tuesday, April 9, 2013
Starwood Hotels & Resorts' Westin brand is launching a campaign that focus ...
- Havas Launches Digital Agency Socialistic China
Online Media Daily, Steve McClellan - Tuesday, April 9, 2013
Havas is launching a new digital agency in China and has hir ...
- The Hatfields And The McCoys Without Money, Bandwidth and Top-Down Leadership
Research Brief, Jack Loechner - Wednesday, April 10, 2013
According to a new CMO Council study with SAS, entitled "Big Data ...
- Zales Starts 'Friend Your Mom' Movement
Marketing Daily, Sarah Mahoney - Monday, April 8, 2013
A line of "Let Mom Shine" gift ideas and inspirational quotes a ...
- RMG Uses IPO To Consolidate Digital OOH Media Networks
Online Media Daily, Laurie Sullivan - Monday, April 8, 2013
RMG Networks, the digital out-of-home media company backed by Kleiner Perkins Caufie ...
- IHG Launches $20 Million Holiday Inn Express Effort
Marketing Daily, Tanya Gazdik - Monday, April 8, 2013
InterContinental Hotels Group is bringing back the tagline "But I Did St ...
- LIN TV Acquires Digital Agency, Ups Station Group's Marketing Opportunities
MediaDailyNews, David Goetzl - Friday, April 5, 2013
Station group LIN TV has taken a majority position in digital agen ...
- Mobile Reshaping Coupon Use
Online Media Daily, Mark Walsh - Thursday, April 4, 2013
A new study reports that 73% of Americans say they use coupo ...
- Bitterman: Mobile The Channel To Watch For Huge Digital Video Growth
Show Daily, Steve McClellan - Friday, April 5, 2013
The most important channel for continuing growth of digital video will ...
- Ads Play On Car's Attitude In Urban Jungle
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
The effort, "Urban Thrill Rides," comprises TV, print, and outdoor and wi ...
- Tribune Partners With Hearst's LocalEdge
MediaDailyNews, Erik Sass - Wednesday, April 3, 2013
Tribune Publishing has partnered with LocalEdge, a digital marketing company owned ...
- Game On: Aegis Acquires Beijing WonderAd
Online Media Daily, Steve McClellan - Wednesday, April 3, 2013
Aegis Media has acquired Chinese digital planning and buying agency Beijing Wond ...
- U.S. Digital TV Users Soaring
MediaDailyNews, Wayne Friedman - Tuesday, April 2, 2013
The number of U.S. digital TV users -- those who view ...