- Anteriad Data Is Offered In TransUnion's TruAudience Marketplace
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
B2B marketers can use Anteriad to reach buyers and move leads throu ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Performance Marketing Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Walmart Connect Steps Closer Into The Media Selling World, Including TV
TV Watch, Wayne Friedman - Thursday, September 22, 2022
Walmart's deals and partnership with Roku, intended to make TV streaming t ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- FTC Eyes Amazon's Roomba Acquisition, Demands More Information
Digital News Daily, Wendy Davis - Tuesday, September 20, 2022
Amazon's planned $1.7 buyout of automatic vacuum cleaner Roomba is coming ...
- Twitter Battles With Users Over Ad-Targeting Snafu
Digital News Daily, Wendy Davis - Tuesday, September 20, 2022
A Maryland resident is pressing to proceed with a class-action complaint allegi ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- YouTube Adds Revenue Sharing To Shorts Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
YouTube has spent years building YouTube Shorts and its creator program. N ...
- Could Netflix Take Ad Business From Facebook?
TV Watch, Wayne Friedman - Wednesday, September 21, 2022
TikTok's explosive growth poses a threat to social media platforms, but may ...
- How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Which brands will find in-game ads most effective? How will in-game a ...
- NBA.com Sued For Allegedly Sharing Video Viewing Data With Facebook
Digital News Daily, Wendy Davis - Monday, September 19, 2022
An NBA.com subscriber claims in a class-action complaint that the organization violat ...
- Meta Introduces New Facebook Reels API
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Meta has announced a new Facebook Reels API that allows developers ...
- FTC Urged To Investigate Fog Data Science Over Location Privacy
Digital News Daily, Wendy Davis - Monday, September 19, 2022
Fog Data Science "offers law enforcement the ability to conduct mass surveillan ...
- ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
While the shift was small -- 42% vs. 48% in a comparab ...
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Hulu Extends Its Comedy Hit Streak With New 'Reboot'
TVBlog, Adam Buckman - Tuesday, September 20, 2022
Once again, Hulu demonstrates that it is king of the TV univer ...
- Twitter Bot Traffic Jumps Depending On How It's Analyzed
Data & Programmatic Insider, Laurie Sullivan - Monday, September 19, 2022
Cybersecurity company CHEQ found that about 12% of website traffic from Twitt ...
- Parler Raises $16M, Acquires Cloud Company For 'Uncancellable' Free Speech Ecosystem
Digital News Daily, Colin Kirkland - Friday, September 16, 2022
Parler has announced it is restructuring as Parlement Technologies Inc. and h ...
- TikTok's New Feature Is A Copycat Of BeReal
Digital News Daily, Colin Kirkland - Friday, September 16, 2022
TikTok onThursday announced a new feature closely resembling BeReal, a popular n ...
- Meta Sued For Allegedly Tracking Smartphone Users Via In-App Browser
Digital News Daily, Wendy Davis - Friday, September 16, 2022
Meta was hit with a new privacy lawsuit for allegedly collecting da ...
- Texas Social Media Law Reinstated By Appeals Court
Digital News Daily, Wendy Davis - Sunday, September 18, 2022
A federal appellate panel has reinstated a Texas law that prohibits b ...
- Walled Gardens Versus The Open Internet
MAD, Peter Sayn-Wittgenstein - Friday, September 16, 2022
Could your marketing dollars be working harder for your brand outside t ...
- Ghostery's Automated Never-Consent Cookie Experience
Performance Marketing Insider, Laurie Sullivan - Monday, September 19, 2022
The Never-Consent notification blocker works in the background to automatically opt o ...
- Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Brands with in-house teams are 82% more likely to use AR th ...
- Search Thriving: Least Likely To Be Cut From Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Insider Intelligence believes search media is the channel least likely to s ...
- News-Based Email Newsletters Are Now A Huge Business
Around the Net In Publishing, Ray Schultz - Thursday, September 15, 2022
The world’s biggest news-based newsletters have become a $100 million business. Here&rsquo ...
- Cosmo Media Labs Launches With Investment From The Sandbox
Digital News Daily, Colin Kirkland - Thursday, September 15, 2022
Cosmo Media Labs, a production studio focused on content, gaming, Internet Protoc ...