- a place for agencies in the world of data
Show Daily, Erik Sass - Wednesday, July 25, 2012
Agency folks who worry about getting left out of the new wor ...
- an interesting prediction from Gartner
Show Daily, Erik Sass - Wednesday, July 25, 2012
The rise of big data is changing the balance of power with ...
- digital lags in automation?
Show Daily, Erik Sass - Wednesday, July 25, 2012
J.T. Batson, chief strategy officer for Mediaocean, made this interesting (and surprisin ...
- do we need ratings for online data?
Show Daily, Erik Sass - Wednesday, July 25, 2012
The online ad industry may need some kind of ratings system f ...
- Jumptap Names Yahoo Veteran As COO
Online Media Daily, Mark Walsh - Tuesday, July 24, 2012
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt ...
- Making online the "first screen"
Raw, Erik Sass - Tuesday, July 24, 2012
"What are twentysomethings doing online?" asked Eric Weisberg, executive creative director f ...
- creativity: Muppets + Bandaids
Raw, Erik Sass - Tuesday, July 24, 2012
The new Muppets-themed Bandaids are way, way better than the Bandaids ...
- spending (lots of) time with the Muppets
Raw, Erik Sass - Tuesday, July 24, 2012
Lest anyone think they're just tossing this stuff off... ...
- How Do We Define Premium Advertising These Days?
Raw, Laurie Sullivan - Tuesday, July 24, 2012
What is premium advertising? At the OMMA Premium Display conference in L ...
- balancing user and brand relevance
Show Daily, Erik Sass - Tuesday, July 24, 2012
How do you make sure that an ad is entertaining, engaging, a ...
- Squishier Metrics For Premium Display
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
The analytics start before the campaign, according to Adam Kasper, EVP at Hav ...
- Mobile has arrived!
Show Daily, Erik Sass - Tuesday, July 24, 2012
I've probably written that headline several dozen times over the last coup ...
- OMG WTF CTR?
Show Daily, Erik Sass - Tuesday, July 24, 2012
Some clients are still talking about click-through rates, even though these a ...
- The Scarcity Of It All
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
How does the online ad industry reduce the number of ad inventor ...
- Scarcity: Ad Industry Doesn't Have A Choice
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Wow - what an undertaking. How does the industry get to "scarcity ...
- how bad is display inventory?
Show Daily, Erik Sass - Tuesday, July 24, 2012
We all know there's too much display advertising inventory out there. ...
- The Digital Story Telling In Non-Linear Form
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
When's the last time you went online to find an ad? ...
- IAB rising stars units are "bad ass"
Show Daily, Erik Sass - Tuesday, July 24, 2012
You don't hear advertising described this way very often: ...
- :"Laughable": putting QR codes on banners
Show Daily, Erik Sass - Tuesday, July 24, 2012
Putting QR codes on online banner ads is an example of advertisi ...
- who do you work with?
Show Daily, Erik Sass - Tuesday, July 24, 2012
Creative genius doesn't happen in seclusion, usually. ...
- do you hate home page takeovers?
Show Daily, Erik Sass - Tuesday, July 24, 2012
"Everyone hates home page takeovers now," according to Gene Paek, VP interacti ...
- 'Like Coughing Up Hairballs'
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Should marketing and ad agencies have technologists on staff? Peter Minnum, he ...
- Amazon's winning pitch to Universal
Show Daily, Erik Sass - Tuesday, July 24, 2012
What kind of display advertising pitch gets the attention of a b ...
- Making An Impression
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
On one day Yahoo's homepage can deliver 175 million impressions, according ...
- premium display and WOM
Show Daily, Erik Sass - Tuesday, July 24, 2012
WOM is one of the key drivers of movie awareness, so h ...
- marketing a foul-mouthed teddy bear
Show Daily, Erik Sass - Tuesday, July 24, 2012
Some display ads are premium, but maybe not appropriate for all t ...
- The Concept Of Viewability
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Only 40% of ads are in view for more than 1 secon ...
- Balancing Dueling Goals: Quality And Scale
Online Media Daily, Christopher Hansen - Monday, July 23, 2012
When brands and agencies meet with media and technology companies, their bigge ...
- Mobile Opportunities Missed Without Stronger Multichannel Integration
Online Media Daily, Laurie Sullivan - Friday, July 20, 2012
Platforms continue to create a fairly easy process to buy mobile medi ...
- GroupM: Global Digital Ad Forecast To Hit $99 Bil
Online Media Daily, Laurie Sullivan - Thursday, July 19, 2012
GroupM estimates positive growth for digital media. It forecast growth in measur ...