- GroupM Releases Revised 2012 Global Ad Spend
Raw, Laurie Sullivan - Thursday, July 19, 2012
GroupM released Thursday a revised forecast for growth in ad spending. T ...
- Book Excerpt: Shoring Up Display's Weak Spots
OMMA Magazine, Linda Abraham - Wednesday, July 18, 2012
In January, comScore released a new way to account for the impressio ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Adobe Rebrands Efficient Frontier To AdLens
Raw, Laurie Sullivan - Wednesday, July 18, 2012
Adobe said Wednesday it rebranded the multichannel advertising optimization technology acquired fr ...
- Display's Crazy Salad
OMMA Magazine, Daisy Whitney - Tuesday, July 17, 2012
Display ads are the lettuce in the salad -- the foundation ...
- Video Display Ads Deliver Interaction Rates of 36%
VidBlog, Daisy Whitney - Monday, July 16, 2012
Pre-rolls are the dominant form of online video advertising, but display a ...
- Thinking Inside The Box
OMMA Magazine, Christine Champagne - Friday, July 13, 2012
Does online display advertising build brand equity? There is a lot ...
- Nielsen Moves From Measuring Effects To Affecting Them: Wants To Change The Way Brands Advertise
Online Media Daily, Joe Mandese - Wednesday, July 11, 2012
In a shift from its historic role of simply researching and analyzi ...
- Google Takes Mobile On Attribution Path
Online Media Daily, Laurie Sullivan - Wednesday, July 11, 2012
Attribution modeling analyzes how different types of advertising, such as mobile, displa ...
- How Search Marketers Spent Budgets Last Quarter
SearchBlog, Laurie Sullivan - Wednesday, July 11, 2012
Tracking online marketers' budgets and costs per click can help marketers understa ...
- Brands, Publishers Target 50-Something Crowd
Online Media Daily, Laurie Sullivan - Friday, July 6, 2012
The 50+ generation goes online, and it appears that brands and publishe ...
- The Truth About Click-Through Rates In Video Ads
VidBlog, Daisy Whitney - Thursday, July 5, 2012
Online video ad network AdExcite is betting interstitial video ads are mo ...
- AOL Intros Cross-Platform Ad Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 29, 2012
AOL has extended its Pictela platform across multiple screens to allow bran ...
- Denver Airport Flies DOOH
MediaDailyNews, Erik Sass - Tuesday, June 19, 2012
Travelers passing through Denver International Airport will find the experience quite ...
- engage:BDR Targets RTB Platform To Direct-Response Advertisers
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
engage:BDR, a full-service display ad network, on Tuesday will publicly debut Fir ...
- RadiumOne Uses URL Shortener Data To Target Display Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 13, 2012
Social signals have become a targeting tool for display ads. RadiumOne releas ...
- Reimagining The Best Use For Mobile Search, Display Cross-Channel Strategies
SearchBlog, Laurie Sullivan - Monday, June 11, 2012
Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack ...
- Audience Targeting Coming From A Neighborhood Store Near You
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 6, 2012
eXelate has begun to research long-tail services that would provide local business ...
- DoubleClick Reaches For Total Online Advertising Funnel
Online Media Daily, Laurie Sullivan - Tuesday, June 5, 2012
Google has stepped up efforts to re-engineer systems that plan, buy, se ...
- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation ...
- DoubleClick Metrics Give Publishers Trending Data
Online Media Daily, Laurie Sullivan - Tuesday, May 29, 2012
Google introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Facebook's Missing Data For Marketers
Online Media Daily, Ezra Doty - Tuesday, May 29, 2012
With 900 million users generating billions of monthly page views, it ...
- Display Ads' Quality, Numbers Rising On Key Sites
Online Media Daily, Gavin O'Malley - Friday, May 25, 2012
In some much-needed good news, display ads on Yahoo's home page appear ...
- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform
Online Media Daily, Laurie Sullivan - Wednesday, May 23, 2012
Yahoo on Thursday unveils a browser with search functions dubbed Axis f ...
- Is Facebook An Advertising Medium?
Online Media Daily, Mike Bloxham - Wednesday, May 23, 2012
Just because there is a place for advertising on a given mediu ...
- Digital Challenges, But Traditional Still Tops With Agencies
Research Brief, Jack Loechner - Wednesday, May 16, 2012
Bolstered by political advertising, TV attracted the most ad dollars in ear ...
- The Search For Brand Credibility
SearchBlog, Laurie Sullivan - Monday, May 14, 2012
What happens when a brand, especially a tech giant, loses credibility? F ...
- Having Mastered Ticketing, New Rubicon Team Will Tackle Real-Time Ad Trades
Online Media Daily, Joe Mandese - Thursday, May 10, 2012
To some, the online display advertising marketplace looks increasingly like Wall Street ...
- AOL Reports Ad Growth On '3rd Party' Sales, Premium Erodes
Online Media Daily, Joe Mandese - Wednesday, May 9, 2012
Due largely to increased sales of its inventory through third-party advertising networ ...