- FaceTime: From Tel Aviv To Huntington Beach
SearchBlog, Laurie Sullivan - Wednesday, May 9, 2012
My daughter, the world traveler, pulled out her Apple iPhone and FaceTim ...
- See And Be Seen
Research Brief, Jack Loechner - Wednesday, May 2, 2012
According to a new study from comScore and Pretarget, ad viewability a ...
- Attribution: IgnitionOne Gives Marketers Another View
Online Media Daily, Laurie Sullivan - Monday, April 30, 2012
Attribution technology from companies such as IgnitionOne continues to advance, but busine ...
- Attribution: How Organizational Structures Fit
SearchBlog, Laurie Sullivan - Monday, April 30, 2012
Can too much data make attribution more complex? Matt Ackley, director ...
- 'Viewability' Better Than Clicks To Measure Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Continuing to lose face among marketers, new research shows that clicks a ...
- Creating Your Best Display Campaign
Online Spin, Cory Treffiletti - Wednesday, April 25, 2012
Online marketers have a so many options in display advertising -- contextu ...
- Google's Brand Initiatives Bring Offline Metrics To Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Google announced Active GRP and Active View Wednesday. The tools integrate in ...
- Customer Comments Find Their Way To Display Ads
SearchBlog, Laurie Sullivan - Thursday, April 19, 2012
Bazaarvoice has released a platform allowing brands to integrate review comments ...
- ABC News Radio Taps Targetspot For Ad Delivery
MediaDailyNews, Fern Siegel - Tuesday, April 17, 2012
ABC News Radio has tapped Targetspot, the digital audio ad network, ...
- Say Media Debuts Content Ads
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Say Media is among the latest online publishers to adopt a "viewabl ...
- 'People, Not Pages' Is Still Publishing's Elephant In The Room
Data and Targeting Insider, Steve Smith - Friday, April 6, 2012
For all of the nods to the value of context in digit ...
- New Online Ad Model Gives Brands Inventory For Free, In Exchange For Case Study Results
Online Media Daily, Joe Mandese - Wednesday, April 4, 2012
In one of the most enterprising efforts to leverage the vast poo ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...
- DoubleClick Experiment Could 'Re-imagine' IAB Display Metrics
Online Media Daily, Laurie Sullivan - Wednesday, March 28, 2012
Google will run a DoubleClick for Advertisers experiment, with help from bra ...
- Directional Media Is Moving
Online Media Daily, - Wednesday, March 28, 2012
The digital age has forced directional media into a new direction: upwar ...
- GDN Changes Will Make More Than Cents
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 26, 2012
Google made a "massive update" to the Google Display Network that MediaPo ...
- Google Taps Search Benefits, Ties Display Closely To Keywords
Online Media Daily, Laurie Sullivan - Thursday, March 22, 2012
A revamped Google AdWords interface rolls out during the next few week ...
- Online, Offline Data Ad Platforms Emerge
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Charging into the next phase of online advertising, a bevy of compani ...
- Growth Rate: Display Ads Displace Paid Search
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
The stampede to advertise on social networks is behind ZenithOptimedia's forecast th ...
- Yahoo-AOL-Microsoft Ad Deal Goes Live
Raw, Mark Walsh - Thursday, March 15, 2012
The display ad-pooling partnership
announced by Yahoo, AOL and Microsoft ...
- Ad Execs Bullish On Digital, Marketers More So On Social: Data Reveals 'Disconnect' With Agencies
Online Media Daily, Joe Mandese - Wednesday, March 14, 2012
Advertising executives -- both marketers and their agency representatives -- continue ...
- WPP's Kantar: Search, Display Plummet In Q4, Contribute To General Ad Decline
Online Media Daily, Joe Mandese - Monday, March 12, 2012
WPP's Kantar Media unit estimates that measured paid search and online displ ...
- Zumobi Mobile Ad Platform Creates Emotional Tie Between Brand, Consumer
Online Media Daily, Laurie Sullivan - Tuesday, March 6, 2012
Zumobi will launch the Zumobi Brand Integration platform to strengthen the lo ...
- Mediaocean Will Open API To Third-Parties Making Madison Avenue's 'OS' More Like Silicon Valley
MediaDailyNews, Joe Mandese - Thursday, March 1, 2012
After years of some of Madison Avenue's ugliest badmouthing, Donovan Data Syste ...
- What About Mobile Ad Targeting Inaccuracies?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 29, 2012
I'm wondering: As more people use smartphones for business-related searches that mig ...
- Digital Ad Execs: Trading Desks Emerge As Big Factor In 2012 Buys
Online Media Daily, Joe Mandese - Wednesday, February 29, 2012
Agency trading desks are emerging as an important new factor in t ...
- Addendum: Nielsen Claims Other Advertisers Paying For Online Campaign Ratings
Online Media Daily, Joe Mandese - Monday, February 27, 2012
A Nielsen spokesperson took issue with Online Media Daily’s coverage of i ...
- AOL Ad Platform Customizes Display
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
Hoping to attract more brand dollars, AOL has debuted a technology platfo ...
- IAB Debuts 5 Mobile Ad Units
Online Media Daily, Mark Walsh - Monday, February 27, 2012
The Interactive Advertising Bureau today unveiled five new mobile display ad forma ...
- Simpli.fi Adds Keyword Contextual Targeting To DSP Platform
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2012
Familiarity breeds use -- especially when it comes to technology. Apple d ...