- Nielsen Gains Big Lever In Push To Become The Online Ad Currency: Unilever
Online Media Daily, Joe Mandese - Monday, February 27, 2012
Nielsen has scored an important endorsement in its quest to make i ...
- Forecast: Google Display Ad Revs To Beat Facebook
Online Media Daily, Gavin O'Malley - Wednesday, February 22, 2012
In 2013, eMarketer anticipates that Google's U.S. display revenues will grow 45. ...
- John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
C3 Metrics, a leader in so-called "attribution" modeling and analytics for onli ...
- Twelvefold Extends 'Spectrum' Ads To Mobile
Online Media Daily, Mark Walsh - Thursday, February 16, 2012
Twelvefold says its Spectrum for Mobile solution will allow more precise targeti ...
- Poor Attribution Models Waste Billions Of Ad Dollars
Online Media Daily, Laurie Sullivan - Tuesday, February 14, 2012
Collective has developed a model to determine online ad attribution and pla ...
- Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google
Online Media Daily, Joe Mandese - Monday, February 13, 2012
Facebook has emerged as the "strongest" digital media brand among advertisers a ...
- Social Marketing Drives Higher Value, Revs
Online Media Daily, Gavin O'Malley - Thursday, February 9, 2012
Do premium display advertising and social marketing drive product sales, media subscriptio ...
- Accordant Bats 3,000, Touts It As Proof That It's Organizing 'Biddable' Marketplace For Indies
Online Media Daily, Joe Mandese - Wednesday, February 8, 2012
Accordant Media, a New York-based ad technology firm specializing in creating "whi ...
- AOL Exceeds Expectations, Bolsters Display, Global Ad Revs
Online Media Daily, Gavin O'Malley - Wednesday, February 1, 2012
Thanks to strong display advertising, AOL once again beat quarterly expectations. Excludi ...
- eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2012
Capturing product and category-level offline purchase data and tying it into onli ...
- Anthem Blue Cross Uses Consumers In Live Streaming Video Ads
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Social takes on a new meaning when it comes to display a ...
- Search Engine Query Results That Serve Up Direct Links To Social Display Ads
SearchBlog, Laurie Sullivan - Tuesday, January 24, 2012
A conversation Monday with Mike Barbeau, SVP of sales North America ...
- Adometry Seeks To Move Beyond Lookalike Targeting, Integrates Attribution
Online Media Daily, Laurie Sullivan - Friday, January 20, 2012
Marketers understand that having the tools to analyze clicks and conversions acro ...
- If A Picture Is Worth A Thousand Words, What Is An 'In-Image' Ad Worth On The Web?
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
Vibrant Media, one of the leaders in the contextual, "in-text" ad busine ...
- Google Educates Wall Street On CPCs And Clicks
SearchBlog, Laurie Sullivan - Friday, January 20, 2012
Paid-click growth came in strong for Q4 2011, but the cost p ...
- Wanamaker Wannabe: comScore Finds A Third Of Display Is Wasted, Now It Can Tell You Which Third
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Nearly one-third (31%) of online display ads are never seen, typically ...
- Yahoo Who?
Raw, Joe Mandese - Tuesday, January 17, 2012
This just in: Google will overtake Yahoo as the "king of displa ...
- Adobe Closes On Efficient Frontier, Unveils 'Aggressive' Integration Plan
Online Media Daily, Joe Mandese - Monday, January 16, 2012
Adobe Systems this morning said it completed its estimated $400 million acquisiti ...
- Merrill Lynch Expects 'Mixed' Internet Results, Cites 'Mild Softness' In Brand Advertising
Online Media Daily, Joe Mandese - Friday, January 13, 2012
Citing "at least some mild softness in branded advertising" the equity resear ...
- Rubicon Names Barnum COO/CFO
Online Media Daily, Joe Mandese - Friday, January 13, 2012
The Rubicon Project has named Brian Barnum COO and CFO, and Ma ...
- Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audien ...
- [x+1] Taps Massey As COO, Reunites With Nardone
Raw, Joe Mandese - Thursday, January 12, 2012
Veteran Madison Avenue finance chief Peter Massey has joined [x+1] as president-CO ...
- eBureau Spins Off TruSignal, Claims It Will Help Target 'Ideal' Ad Audiences
Online Media Daily, Joe Mandese - Tuesday, January 10, 2012
eBureau, the company that developed sophisticated algorithmic systems for integrating offline da ...
- DataXu Thinks Global, Acts Hyper-Local: Acquires Europe's Mexad
Online Media Daily, Joe Mandese - Monday, January 9, 2012
In a move it says gives it the biggest global footprint ...
- Study: 38% Of Online Ads Not Seen
Raw, Mark Walsh - Monday, January 9, 2012
Across all types of sites, some 38% of ads were never ...
- Wall Street Keen On Internet Prospects, But Touts Commerce Vs. Ad-Supported Players
Online Media Daily, Joe Mandese - Friday, January 6, 2012
The influential Wall Street equity research team at J.P. Morgan released ...
- Admeld, AppNexus Rank As Supply-Side 'Leaders,' Right Media Faces 'Uncertain Future'
Online Media Daily, Joe Mandese - Wednesday, January 4, 2012
Google's Admeld unit and AppNexus ranked as the "leaders" in the so-call ...
- Sell-Side Platforms Ramp Up, AppNexus, Admeld Highlight Field
Online Media Daily, Gavin O'Malley - Tuesday, January 3, 2012
Which vendors should publishers trust to help manage the sale of displ ...
- Search Budgets Went Where And How Much Should I Spend In 2012?
SearchBlog, Laurie Sullivan - Wednesday, January 4, 2012
Search marketers have a lot to think about these days. Optimize campaign ...
- 2012: Rise Of Metrics, End Of Click-Through Rates
Online Media Daily, Laurie Sullivan - Monday, January 2, 2012
Metrics and measurement will become a major tool in 2012 for advertise ...