• by Joe Mandese  @mp_joemandese, January 12, 2012

Veteran Madison Avenue finance chief Peter Massey has joined [x+1] as president-COO, reporting to Chairman-CEO John Nardone.

Massey, who has been CFO of WPP flagships JWT and Ogilvy & Mather, also had a 12-year stint as CFO and general manager of Modem Media, where he worked with Nardone, who was also a senior executive at the pioneering digital shop, which has since been acquired by Digitas, which was acquired by Publicis.