- Transformative Targeting
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At last, truly targetable display advertising reaches scale Life insurance doesn’t exact ...
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017
Online Media Daily, Laurie Sullivan - Tuesday, October 9, 2012
Marketers will spend about 17% more annually for interactive display marketing ...
- Show Notes: The Machine In Don Draper's Garden
Data and Targeting Insider, Steve Smith - Friday, October 5, 2012
As automation rapidly dominates online advertising, people in the industry have beg ...
- Report Finds Data On Online Ad 'Viewability' Is, Ironically, Less Viewable
Online Media Daily, Joe Mandese - Monday, October 1, 2012
At a time when the ad industry is lobbying publishers to disclo ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- Belo Launches Digital Trading Platform
MediaDailyNews, David Goetzl - Thursday, September 27, 2012
Belo, the station group that owns the ABC affiliate in Dallas a ...
- Obama, Romney Find Political Power In Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, September 26, 2012
The U.S. presidential candidates put a heavy focus on display, social a ...
- Google Displaces Facebook As Display Ad Champ: Yahoo, Microsoft, AOL Continue To Lose Share
Online Media Daily, Joe Mandese - Thursday, September 20, 2012
Google is poised to become No. 1 -- again. Long dominant ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- Report: Google Grabs 15% Share Of Display Ad Market
Online Media Daily, Gavin O'Malley - Wednesday, September 19, 2012
It wasn't long ago that Google had virtually no display ad busines ...
- Search Retargeting to Conquest Competitor's Customers
Research Brief, Jack Loechner - Thursday, September 13, 2012
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' ...
- Zenovia Digital Debuts Tool To Improve Display Traffic
Online Media Daily, Fern Siegel - Wednesday, September 12, 2012
Zenovia Digital Exchange is now deploying a patent-pending "Velvet Rope" technology f ...
- Display Ads Stable On Major Web Portals
Online Media Daily, Mark Walsh - Friday, August 24, 2012
The Summer Olympics bolstered display advertising across the home pages of t ...
- Marketing or Design Thinking?
MediaDailyNews, Mike Bloxham - Wednesday, August 22, 2012
As the trend toward greater consumer control and interaction around messages grow ...
- Microsoft Advertising Rolls With Multichannel Ad Units
Online Media Daily, Laurie Sullivan - Tuesday, August 21, 2012
Microsoft is rolling out a series of new ad units to suppo ...
- Brands Need Integrated Campaigns To Reach Connected Consumers
Online Media Daily, Laurie Sullivan - Thursday, August 9, 2012
The Marketer's Guide to Multichannel Campaign Management suggests brands must move aw ...
- BlurbIQ Meets IAB DIY Ad Challenge
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
BlurbIQ believes it answered the call of the Interactive Advertising Bureau ...
- IAB Pushes For DIY Ad Units, Modules
Online Media Daily, Laurie Sullivan - Monday, July 30, 2012
Industry insiders believe agencies, brands and publishers need to take steps ...
- Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data
Online Media Daily, Laurie Sullivan - Friday, July 27, 2012
Ad agencies need quality third-party data to mix with their clients' da ...
- Content Is The New Creative
Data and Targeting Insider, Steve Smith - Friday, July 27, 2012
At the OMMA Display shows this week, I noted a general realizati ...
- Ad Industry Makes Real-Time Bid For Automation
Online Media Daily, Laurie Sullivan - Thursday, July 26, 2012
Magna Global estimates the programmatic market that will automate buys will gr ...
- Google Enters TV Biz, Google Fiber Debuts In Kansas City
Online Media Daily, Laurie Sullivan - Thursday, July 26, 2012
Google became a service provider Thursday with the official launch of Goog ...
- Social Media Revs To Reach Nearly $17 Billion
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Advertising will contribute $8.8 billion to social media global revenue of $16 ...
- AOL Reports Global Ad Revs, Earnings Uptick
Online Media Daily, Gavin O'Malley - Wednesday, July 25, 2012
Despite persistent problems in the key area of display advertising, AOL w ...
- Display Innovation: Eyeview Launches Tools To Capitalize On Growth For In-Banner Video
VidBlog, Daisy Whitney - Thursday, July 26, 2012
Wait. I thought display ads were supposed to be the unsexy pa ...
- Ad Industry Needs Fewer Impressions
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 25, 2012
How does the ad industry get to "scarcity"? At the OMMA Premi ...
- One Weird Old Tip To Avoid Bad Display Ads
OMMA Magazine, Larry Dobrow - Wednesday, July 18, 2012
At this time last year, I received one of the most curso ...
- Where Display Fits
OMMA Magazine, Eric Bamberger - Wednesday, July 18, 2012
At this point, every marketer knows consumers live in a cross-channel a ...
- Industry Searches For Next Step In Premium Display Ads
Online Media Daily, Laurie Sullivan - Tuesday, July 24, 2012
Social feeds in premium display advertising become more important as brands a ...