- How Sony Pins Pinterest
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 23, 2013
Courtney Eckerle tells us how Sony Electronics' social media team turned an outsi ...
- Nintendo Launches 'Crowdfarter'
Marketing Daily, Aaron Baar - Monday, May 20, 2013
We should have seen this coming. Nintendo, under the guise of i ...
- Microsoft Unveils Xbox One
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
Via a live Webcast that featured Microsoft and gaming executives (with ...
- Sony Touts Ultra High-Definition TVs
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
"[Director Garth Davis] had a personal experience with the Sony 4K Ult ...
- 2 Audiences, 2 Approaches For Samsung Monitors
Marketing Daily, Aaron Baar - Thursday, May 16, 2013
In two online videos, created by digital marketing agency Possible, the compa ...
- Orecks Hope To Bag Eponymous Firm With $22M Bid
Marketing Daily - Top of the News, Thom Forbes - Friday, May 17, 2013
David Oreck has one of those avuncular, made-in-the-USA infomercial voices that exu ...
- Carriers Come Together For 'It Can Wait'
Marketing Daily, Aaron Baar - Tuesday, May 14, 2013
The four major wireless carriers in the U.S. will take a (partia ...
- Dell's Financials Lower Than Street Expectations
Online Media Daily, Fern Siegel - Tuesday, May 14, 2013
Dell Inc. plans to report quarterly financial results on Thursday, but sourc ...
- NBCU: Nostalgia Builds Buzz
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
Jack Daniels moved up the list on the study by using Fra ...
- EA To Create New Star Wars Games
Marketing Daily, Aaron Baar - Monday, May 6, 2013
Electronic Arts will be the creator of some of the most anticipat ...
- Online Gaming On The Rise
Marketing Daily, Aaron Baar - Friday, May 3, 2013
Even when gamers may be by themselves in a room while playin ...
- General Electric Goes 'Wonderground' On BuzzFeed
Marketing Daily, Karl Greenberg - Friday, May 3, 2013
General Electric is using the content channel as a launch pad f ...
- Samsung's Consumer Image Inspires B2B Effort
Marketing Daily, Aaron Baar - Thursday, May 2, 2013
Samsung Electronics is well known among consumers (and becoming increasingly popular ...
- RadioShack Aims Younger With Thicke, Beats
Marketing Daily, Aaron Baar - Wednesday, May 1, 2013
"As part of our brand transformation, we need to broaden our appe ...
- Who's Recycling Electronics?
Marketing Daily, Nina Lentini - Wednesday, May 1, 2013
Top 10 DMA's where adults have recycled electronic equipment in the la ...
- Canon Gives Everyone Chance To Direct
Marketing Daily, Aaron Baar - Friday, April 26, 2013
The company is asking members of the general public to create conte ...
- Tablet Satisfaction Carries Huge Halo Effect
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
"Having the experience [of sharing] with their household, they [all] get ...
- Sanders Wins EA Cover Vote
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
The cover athlete for the 25th anniversary of EA Sports's Madden franchi ...
- Amazon Is Thinking Inside The Box
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 25, 2013
Amazon's quest for brand ubiquity will next take it into the roo ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- LG TEams With PTO, Team Energy Star
Marketing Daily, Aaron Baar - Tuesday, April 23, 2013
LG has teamed with PTO Today, an organization helping parent-teach organizations arou ...
- New Mattress Chain Depends On Tablets
Marketing Daily, Sarah Mahoney - Monday, April 22, 2013
"You're not accosted by a salesperson the minute you walk in," sa ...
- Affluents Will Maintain Spending Levels
Marketing Daily, Aaron Baar - Monday, April 22, 2013
According to the American Affluence Research Center's semiannual tracking study of t ...
- E-Cigarette Sales Booming
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
Electronic Cigarettes are picking up fast. Wells Fargo Securities LLC's newest Tobac ...
- RadioShack Nabs Warren As CMO
Marketing Daily, Sarah Mahoney - Friday, April 19, 2013
RadioShack says it has hired Jennifer Warren as SVP/CMO, to lead a ...
- Who Owns A Gaming System?
Marketing Daily, Nina Lentini - Monday, April 22, 2013
Top 10 DMAs in which adults own a gaming system: ...
- LG Building A Non-Water Washer
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 17, 2013
Korean electronics giant is dreaming up a washing machine that won't requi ...
- Dr. Dre's Lucrative Operations
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 15, 2013
Official sponsors of the London Olympic Games burned out their platinum car ...
- UK Tweets Most; Users Migrate To Tablets, Phones
Around the Net In OMD Europe, Nina Lentini - Sunday, April 14, 2013
Twitter users are switching rapidly from PCs to mobile phones and table ...
- Samsung's Smartphone 'Simpler' Than Apple's
Marketing Daily, Aaron Baar - Friday, April 12, 2013
"Even though Apple is considered a simple brand, the Samsung Galaxy w ...