- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- IPad Mini Coming Nov. 2
Marketing Daily, Aaron Baar - Tuesday, October 23, 2012
As expected, Apple unveiled a smaller-sized version of its popular iPad, alo ...
- How Apple Uses Rumors As Free Advertising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
Apple has the rumor machine down cold. The company knows how ...
- 30-somethings Highest Number Of E-book Readers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 23, 2012
The most likely book readers in the United States are high-school student ...
- Who Owns A Smartphone? 1 Billion Globally
Around the Net In OMD Europe, Nina Lentini - Monday, October 22, 2012
The number of active smartphone users has topped the 1 billion mar ...
- LG Does Video Touting Optimus G
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
LG's doing an "explaining-ideas-behind-concepts" video to tout the Optimus G smartphone. O ...
- A Lot Of Buzz For Apple's Smaller IPad
Marketing Daily - Top of the News, Thom Forbes - Monday, October 22, 2012
As usual, Apple hasn't told us what it has in mind f ...
- Court Rules Against Best Buy In Robocall Lawsuit
Online Media Daily, Wendy Davis - Thursday, October 18, 2012
In a defeat for Best Buy, a federal appeals court ruled th ...
- It's Beginning To Look Like An Appy Holiday
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 18, 2012
Target has become the latest big-box retailer to say it would mat ...
- Microsoft Unveils Surface Pricing
Marketing Daily, Aaron Baar - Tuesday, October 16, 2012
Microsoft is accepting pre-orders for its Surface tablet, ahead of the device ...
- Viewing On Mobile Tops TV In UK
Around the Net In OMD Europe, Nina Lentini - Monday, October 15, 2012
Fifty-seven percent of UK residents view more content on laptops, tablets a ...
- Nintendo Drops Wii Price
Marketing Daily, Aaron Baar - Monday, October 15, 2012
In advance of the introduction of its Wii U console game, Ninten ...
- UK Kindle Owners Can Borrow EBooks
Around the Net In OMD Europe, Nina Lentini - Sunday, October 14, 2012
Amazon Kindle owners in the UK can now borrow eBooks, including a ...
- UK CIOs Put Faith In Apple Mobile
Around the Net In OMD Europe, Nina Lentini - Sunday, October 14, 2012
Nearly 40% of UK CIOs believe Apple will have the upper ha ...
- 'Samsung Nation' Powers Energy Star
Marketing Daily, Aaron Baar - Friday, October 12, 2012
Samsung has joined with Energy Star for a month-long promotion on i ...
- Microsoft Plays A New Tune
Marketing Daily - Top of the News, Thom Forbes - Monday, October 15, 2012
Microsoft's "all in one solution" for consumers who want to access the ...
- Will Campaign Convert Consumers To Windows 8?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Microsoft is going to spend more to launch Windows 8 than eith ...
- Windows Phone Challenges RIM In Europe
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Dominic Sunnebo, global consumer insight director at Kantar, claimed the popularity ...
- Nokia's Smartphone Marketer Leaves
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
The marketing executive for smartphones has left the company a month aft ...
- Verizon Touts Black And Brown Galaxy S III
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
Verizon has posted a rotating teaser on its home page promising t ...
- Pre- and Post-Sale Support Could Curb CE Returns
Marketing Daily, Aaron Baar - Friday, October 5, 2012
Around 18 million consumers returned a consumer electronics product last year, althou ...
- Who Is Reading Reviews?
Marketing Daily, Nina Lentini - Monday, October 8, 2012
Top 10 DMAs in which adults agree with the statement, "I li ...
- Do You Have A Tablet Strategy?
Engage:Millennials, Sharalyn Hartwell - Friday, October 5, 2012
In a perfect world, every marketer would get to work for ...
- Sony Music Puts India In Coke Studio
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Sony Music Entertainment India has partnered with mobile ad network Vserv.mobi ...
- Hispanics, Tablets And The 'Mobile First' Imperative
Engage:Hispanics, Jose Villa - Thursday, October 4, 2012
One of the benefits of being in the advertising business is y ...
- Blu, Dorff Launch ECig Campaign
Marketing Daily, Aaron Baar - Wednesday, October 3, 2012
The campaign, which carries the theme "Rise from the ashes," features Dor ...
- Marketers: Reach Men Through Mobile, Movies
Marketing Daily, Aaron Baar - Tuesday, October 2, 2012
Overall, nearly a third of all consumers surveyed said they'd watched ...
- Target, Walmart Drop B&N Nook Price
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 1, 2012
The battle for front-lit e-readers is heating up. Kindle Paperwhite is ou ...
- Specifics Beat Celebs In IPhone Ads
Marketing Daily, Aaron Baar - Sunday, September 30, 2012
"[Apple] typically does better with just-the-product ads, probably because consumers are mo ...
- Internet Viewing Via TV Growing
Marketing Daily, Aaron Baar - Saturday, September 29, 2012
Netflix is most popular streaming source among connected TV users. ...