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Viewing On Mobile Tops TV In UK

Fifty-seven percent of UK residents view more content on laptops, tablets and mobiles than on their TV sets, according to a study by Among the 18-24 year-olds, 75% view more content on mobile devices than on TV or a desktop computer, highlighting their reliance on a plethora of devices to watch content, the study further reveals. With connected TV on the rise, and 34% of people accessing content on demand through their TVs, the way users consume and demand content has fundamentally changed. 

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2 comments about "Viewing On Mobile Tops TV In UK ".
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  1. John Grono from GAP Research, October 16, 2012 at 7:12 p.m.

    I wonder (i) the methodolgy (ii) the represetntativeness, and (iii) the definition of 'content'. Is a Page Impression 'content'? Is the start of a Stream 'content'? Are they comparing this to TVs 'average minute' calculation.

  2. Nina Lentini from MediaPost Communications, October 17, 2012 at 6:13 a.m.

    John, good questions and thanks for your interest. You can contact blinkx at 415 655 1450 to get those answers.

    Let me know if you need more info. They also have a London office: 44 (0) 20 8906 6857.

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