- Emotions Expressed In Email Are Viewed As Inauthentic: Study
Around the Net in Email, Ray Schultz - Thursday, January 20, 2022
Email may mask emotional leakage better than any other medium. But emotio ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...
- 6sense Pulls In $200 Million In New Funding, Total Now At $426 Million
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
The company hopes to spend part of the funding on email servic ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
Loss of third-party data is moving companies to put more resources in ...
- MessageGears Forms Integration With Phrasee, Enabling Clients To Use Language Tool
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
The integration will help B2C brands generate, automate and review the langua ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- Emails Pretend to Come From U.S. Department Of Labor
Around the Net in Email, Ray Schultz - Wednesday, January 19, 2022
An email phishing campaign is spoofing the U.S. Department of Labor, pretendi ...
- We're Better Off: Email Marketers Are More Upbeat Heading Into 2022
Email Insider, Ray Schultz - Wednesday, January 19, 2022
Business is up, but many leaders lost their jobs in 2021 a ...
- Movable Ink And Stensul Form Partnership, Integrate Platforms
Email Marketing Daily, Ray Schultz - Wednesday, January 19, 2022
Personalized content from Movable Ink can be added to the Stensul platfo ...
- Iterable Names Adriana Gil Miner As CMO
Email Marketing Daily, Ray Schultz - Wednesday, January 19, 2022
Gil Miner will manage all aspects of Iterable's marketing. Previously, she w ...
- Gmail Gets Bad Review For Its New Inbox Zero Graphic
Around the Net in Email, Ray Schultz - Tuesday, January 18, 2022
People who achieve inbox zero on Gmail have a new graphic. ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind Social
Email Insider, Ray Schultz - Tuesday, January 18, 2022
Content marketers are stretched for time -- they spend 33 hours ...
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Only a third of consumers feel personalized email recommendations are important, a ...
- Over Half Of Consumers Say Customer Service Is An Afterthought At Brands, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Ninety percent of shoppers will buy from brands that personalize service, Zende ...
- Scammers Are Using Email To Set Up Phony Apple Tech Support Calls
Around the Net in Email, Ray Schultz - Monday, January 17, 2022
Apple is warning users about emails from scammers attempting to schedule “te ...
- Pandemic Hankering: How Consumers Have Changed Their Desires And Behaviors
Email Insider, Ray Schultz - Monday, January 17, 2022
We may never return to the way things were before COVID-19, a ...
- Daasity Raises $15 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Monday, January 17, 2022
The firm serves ecommerce brands like Manscaped and Caraway Home. ...
- Bug Can Expose Personal IDs, Report Says
Email Marketing Daily, Ray Schultz - Monday, January 17, 2022
Safari 15 data could be getting leaked, security service FingerprintJS says. ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- A Product Review Of Salesforce Pardot
Around the Net in Email, Ray Schultz - Friday, January 14, 2022
Salesforce Pardot is B2B marketing software featuring AI-driven lead management and analytic ...
- IT Is It: Who To Target - In What Channels - When Selling Technology
Email Insider, Ray Schultz - Friday, January 14, 2022
Tech budgets are rising this year, and IT will lead the buyi ...
- B2B Pros Worry About Leads Getting To The Right Person, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 14, 2022
Over half doubt their firm's ability to deliver leads, and most la ...
- Email Service Mail2World Reported Down
Email Marketing Daily, Ray Schultz - Friday, January 14, 2022
Reports say the incident was caused by a ransomware attack. The compa ...
- Seven Email Trends To Mull In 2022
Around the Net in Email, Ray Schultz - Thursday, January 13, 2022
Brands planning their email marketing strategy for 2022 have many options ...
- Mimecast Turns Down Purchase Offer From Proofpoint
Around the Net in Email, Ray Schultz - Thursday, January 13, 2022
Email security firm Mimecast has rejected a takeover bid from Proofpoint th ...
- Horse Trade: Most Consumers Will Share Email And Other Data For Benefits
Email Insider, Ray Schultz - Thursday, January 13, 2022
But many are bothered by excessive messaging and privacy issues, Treasure Da ...
- Salesforce Adds Several Tools To Drive Ecommerce
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Salesforce is offering a new B2B wholesale shopping feature and an integrati ...
- Consumers Embrace Hybrid Shopping Channels: Study
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Although consumers are favorable to hybrid shopping channels, many still feel overwhelm ...
- The BNPL Blues: Buy Now, Pay Later Usage Tied To Credit Problems, Study Says
Email Marketing Daily, Ray Schultz - Thursday, January 13, 2022
Consumers with multiple BNPL accounts and with poor credit are more like ...
- A Guide To Zero-Party Data-And A Definition
Around the Net in Email, Ray Schultz - Wednesday, January 12, 2022
Zero-party data is the data provided directly by customers. It differs fr ...