- Aquto Platform To Power AT&T Sponsored Data Ads
Mobile Marketing Daily, Mark Walsh - Thursday, February 20, 2014
When AT&T introduced its Sponsored Data program last month-allowing marketers to cov ...
- LinkedIn Expands Publishing Platform, Influencer Program
Social Media & Marketing Daily, Mark Walsh - Wednesday, February 19, 2014
LinkedIn members will have the ability to post and distribute long-form conte ...
- New Tech Rewards Viewers For Engaging With Pre-Roll Ads
Real-Time Daily, Tyler Loechner - Tuesday, February 18, 2014
Viewability has become one of the more important metrics for advertisers, b ...
- Twitter Tests New Interface To Catch Popular Tastes
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, February 12, 2014
Facing slower growth in users and ad sales, Twitter is testing ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2014
The Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- Sunday Morning With Charles Osgood
MediaPost Weekend, Joe Mandese - Saturday, February 8, 2014
Last week, our "Cover Story" began with a report that industry exper ...
- Telling Effective Brand Stories Can't Be Done In One Sitting
Marketing: Entertainment, Steve Sachs - Thursday, February 6, 2014
While you may have crafted the perfect communication platform and a brillia ...
- Super Bowl Ads Heavy On Humor, Still Light On User Engagement
Marketing Daily, Joe Gillespie - Wednesday, February 5, 2014
While there was marked growth in mobile audience engagement, we expected ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...
- Long Live The #SuperBowl
Real-Time Daily, Lora Schaeffer - Friday, January 31, 2014
Once upon a time, marketers would create epic campaigns, unveil them ...
- An Unruly Look at Super Bowl Pre-Buzz
Around the Net in Video, P.J. Bednarski - Wednesday, January 29, 2014
Axe marks the spot, sort of. In pre-game teases of Super Bo ...
- Can You Measure Engagement?
Research Brief, Jack Loechner - Wednesday, January 29, 2014
Nearly two decades into the growth of online advertising, "engagement" is sti ...
- Next Brand App Stage - Engagement Enhancement
MoBlog, Steve Smith - Tuesday, January 28, 2014
The Mobile Insider Summit kicked off with a panel of branded a ...
- Now Hear This: Provenir Launches New Listening Platform
MAD, Larissa Faw - Sunday, January 26, 2014
Boston-based tech company Provenir is introducing the "Big Data Listening and Engageme ...
- A Lifelong Commitment
Marketing Daily, Floren Robinson Pressman, Jonas Sjoquist - Thursday, January 23, 2014
Today's customers expect companies to adapt to their needs, proactively seek th ...
- Only Half Of Super Bowl Advertisers Score Audience Engagement
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Only about half of Super Bowl TV advertisers will see strong engageme ...
- The Evolution Of Marketing Automation
Marketing Daily, Troy Burk - Monday, January 13, 2014
MA has evolved since its basic beginnings into robust solutions, geared towar ...
- ActiveVideo, BrightLine Team To Enhance Interactive Ad Campaigns On TV, Cross-Platform
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
LAS VEGAS -- Looking to push more interactive style TV advertising throu ...
- Incite Media, Measuring Online Ad 'Engagement Per Thousand' Says Chevron Tops Its List
VidBlog, P.J. Bednarski - Friday, January 3, 2014
Incite Media Labs measured 250,000 videos in 2013 to determine which on ...
- Holiday Advice: Marketers Must Focus On Screen Planning
MAD, David Leider - Friday, December 20, 2013
Increasingly elusive consumers are exposed to a plethora of screens during the ...
- Google Expands Engagement Ads Across Devices
Online Media Daily, Laurie Sullivan - Thursday, December 19, 2013
Google has made it easier to set up and run Engagement A ...
- AddThis Names Muchnick COO
Online Media Daily, Fern Siegel - Wednesday, December 18, 2013
AddThis named Hal Muchnick as the company's Chief Operating Officer. He wi ...
- Fourteen Trends To Help Re-Create 2014
Marketing Daily, Robert Passikoff - Wednesday, December 18, 2013
Here are 14 critical trends to help marketers re-create their own futur ...
- Sell Like A Woman
Truth In Advertising, Jon Bond - Friday, December 6, 2013
Not like a man. All those aggressive, militaristic terms are being replac ...
- The Consumer Web: On The Verge Of A Major Breakthrough?
Marketing Daily, Tom Chavez - Thursday, December 5, 2013
Today, Web experiences are about Big Data, with people categorized by "typ ...
- 5 Ways to Identify Buyers - Not Just Leads - Online
Online Media Daily, Greg Ott - Tuesday, November 19, 2013
The emphasis for B2B marketers is driving lead conversion, because if visito ...
- How To Engage, Excite And Keep Superfans: Your Brand's Most Important Asset
Marketing Daily, Chris Duskin - Monday, November 18, 2013
What's the key to the superfans' hearts? Treat them right. They a ...
- Most Advertisers, Publishers Employ Programmatic Buying Strategies
Online Media Daily, Gavin O'Malley - Monday, November 4, 2013
Putting the programmatic phenomenon in perspective, new research from the Interactive Advertisi ...
- Where We Decide: The Exponential Impact Of Retail Creativity
Marketing Daily, Paul Kuzma - Friday, November 1, 2013
Brand marketers and creative agencies invest millions every year in understanding t ...
- Denny's Native Campaign Yields High Engagement
Marketing Daily, Karlene Lukovitz - Wednesday, October 30, 2013
The "Build Your Own Pancakes Challenge" employed videos and trivia to dri ...