- LinkedIn Ups Content Marketing Efforts, 'Forbes,' 'Inc' Top Influential Brand Rankings
Social Media & Marketing Daily, Mark Walsh - Thursday, June 19, 2014
Forbes, the World Economic Forum and Inc. Magazine top the list ...
- Horizon Media, True[X] Get 'Engaged'
MAD, Larissa Faw - Friday, June 13, 2014
Horizon Media and advertising platform true[X] are partnering to introduce an agen ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Starbucks Wants To Power Up Your Phone (And Maybe Its Payments)
MoBlog, Mark Walsh - Friday, June 13, 2014
Starbucks has made no secret of its ambitions to make mobile ...
- Instagram Expands Filter Options
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, June 3, 2014
Hoping to fortify its position as the leading photo-sharing app, Instagram ju ...
- Dialing Into the Customer Experience: Design For Mobile
Mobile Marketing Daily, Ed Brill - Thursday, May 15, 2014
With new uses for data analytics and emphasis on creating greater conte ...
- Screenvision, SoundHound Engage Moviegoers Via Mobile
MediaDailyNews, Erik Sass - Tuesday, May 13, 2014
Screenvision is launching its new mobile engagement platform, created in partnership wi ...
- Crotch Shots Increase Facebook Engagement 64%
Mediapsssst, Richard Whitman - Tuesday, May 13, 2014
While promoting its products on Facebook and Twitter, online clothier Betabrand.com discover ...
- engage:BDR Enters Cross-Device Targeting Across Households, Desktop And Mobile Devices
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2014
engage:BDR is rolling out in beta a platform that provides cross-device targeti ...
- Infolinks Creates New Ad Unit Based On IAB Specs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 9, 2014
Infolinks has introduced an ad unit that gives publishers a new reven ...
- Reaching The Wealthy, a.k.a. Millionaires
Engage:Affluent, Bob Shullman - Wednesday, May 7, 2014
In our latest survey wave, we asked two questions that we belie ...
- 5 Steps To Headache-Free QA For Multiscreen Campaigns
MediaDailyNews, Kate Reinmiller - Monday, May 5, 2014
As the number of devices and the complexity of ad executions increas ...
- Digital Engagement: Early And Often
Marketing: Politics, Ray Kingman - Tuesday, April 29, 2014
Digital engagement by political campaigns went from being a curiosity to ...
- Biculturals Dominate U.S. Hispanic Population
MAD, Steve McClellan - Thursday, April 24, 2014
And Millennials dominate the bicultural segment. That's good news for advertisers, ...
- It's Time to Move from Engagement to Embedment in Digital
Marketing: Health, Fard Johnmar - Friday, April 18, 2014
In health technology and marketing circles, engagement has been the name ...
- true[X] Media Appoints 3 Execs To Board
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2014
true[X] media, formally known as Social Vibe, added three high-profile members ...
- Brands On Instagram Can Expect 4.3% Engagement Rate
Social Media & Marketing Daily, Mark Walsh - Wednesday, April 16, 2014
Brands have already flocked to Facebook-owned Instagram, but could end up focusi ...
- 3 Steps To Complete The Marketing Data Loop
MediaDailyNews, Heather Zynczak - Tuesday, April 15, 2014
Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigati ...
- Twitter Rolls Out Real-Time Notifications
Social Media & Marketing Daily, Gavin O'Malley - Friday, April 11, 2014
From others' tweets and conversations to personal follower counts and interactions, Twitt ...
- Buzzfeed Launches 'Social Tune In' To Plug TV Shows Online
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 10, 2014
Fired up for the upfronts, BuzzFeed wants to help TV networks dri ...
- You Want Engaged Fans During March Madness? Start With Selection Sunday
MAD, Larissa Faw - Tuesday, April 8, 2014
New Research from Spark and RealityMine shows that engagement with the NC ...
- GM Has The Benefit Of Doubt For Now
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2014
"At this point, it seems consumers don't care too much," says Jes ...
- Mass Relevance To Merge With Spredfast, Cater To Social Marketers
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 2, 2014
The social-marketing space is little less crowded now that Mass Relevance h ...
- Patient Engagement: It's More Than You May Think
Marketing: Health, Daniella Koren - Monday, March 31, 2014
Patient engagement is a very popular term right now. But what exact ...
- Enplug Wins 4A's 'Startup Showdown'
MAD, Steve McClellan - Thursday, March 20, 2014
The real-time interactive digital signage firm impressed the judges and won t ...
- Facebook Desktop Time Dips, Rise In Mobile Usage Boosts Engagement
Social Media & Marketing Daily, Mark Walsh - Wednesday, March 19, 2014
Whether Facebook is losing ground to popular messaging apps among younger use ...
- URX's Milinovich Discusses Viability Of Deep Links, Mobile Engagement
Mobile Marketing Daily, Mark Walsh - Friday, March 14, 2014
Deep linking makes it easier for brands to engage their mobile a ...
- Hello, HelloWorld: Agency Rebrands Itself, Plans To 'Redefine' User Engagement
MAD, Larissa Faw - Thursday, March 13, 2014
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It ...
- Omnicom Secures Ad Deal With Instagram
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 7, 2014
Omnicom has entered into a big ad pact with Instagram, but contra ...
- Brands On Twitter Draw Crowds But Not Conversation
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Twitter has become a linchpin of brands' social media marketing efforts, especial ...