- Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
VidBlog, P.J. Bednarski - Monday, October 13, 2014
Tubular Labs studied 160 million video users over a year-long period (Septemb ...
- Building An Engaged Audience
Marketing Daily, Amanda Slavin - Monday, October 6, 2014
For a brand, it is the worst possible thing to throw yo ...
- Kantar Media Unveils UK Twitter TV Metrics
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Kantar Media has unveiled the UK's first official Twitter metric for measuri ...
- Appboy Lands $15 Million For App Engagement Platform
MoBlog, Mark Walsh - Thursday, October 2, 2014
Facebook saw its mobile ad business take off with the introduction ...
- Measuring Consumer Engagement: A Great Concept That Has Never Been Tried
MediaDailyNews, Mike Donahue - Wednesday, October 1, 2014
What does it take to get a consumer to engage with th ...
- MPA Launches New Cross-Platform Measurement Service
Around the Net In Media, Gavin O'Malley - Monday, September 29, 2014
The Association of Magazine Media (MPA) is introducing an audience measurement syste ...
- TVGN To Transform Into POP
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2014
TVGN, the CBS Corp. and Lionsgate jointly owned cable network, will g ...
- Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 17, 2014
Despite continued declines in organic reach rates, Facebook has never been ...
- Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered
London Blog, Sean Hargrave - Monday, September 8, 2014
Twitter has dropped another hint that an algorithm might be applied ...
- Social Nets Don't Drive TV Engagement
Social Media & Marketing Daily, Gavin O'Malley - Thursday, August 28, 2014
There has been a lot made of the connection -- or la ...
- Simple To Learn, Hard To Master
Mobile Insider, Steve Smith - Tuesday, August 26, 2014
The console gaming industry had its ass handed to it by mobil ...
- Instagram Adds Campaign-Tracking Tools
Social Media & Marketing Daily, Mark Walsh - Thursday, August 21, 2014
Further building out its ad offering, Instagram has rolled out a n ...
- Most Posts Produce No Engagement
The Social Graf, Erik Sass - Wednesday, August 20, 2014
The vast majority of posts on social media sites produce no engagemen ...
- A Picture Is Worth A Thousand Words... Even In Mobile Messaging
Mobile Insider, Cezar Kolodziej - Tuesday, August 19, 2014
It's no surprise that most marketing and advertising utilizes visuals to levera ...
- Facebook Engagement Steady, Snapchat Continues Growth
Social Media & Marketing Daily, Mark Walsh - Friday, August 15, 2014
Facebook still dominates time spent among the top social media platforms, b ...
- Brands Seeking Engagement Beyond Facebook
Around the Net In MAD London, Sean Hargrave - Friday, August 15, 2014
Brands are beginning to ask why pay for engagement on Facebook wh ...
- Grab That Fan And Hold On!
Marketing: Automotive, Karl Greenberg - Tuesday, August 12, 2014
Oh, that empowered customer! Woe be to the brand that doesn't list ...
- Twitter's Promoted Videos Tout A Pay-Per-View Ad Program
VidBlog, P.J. Bednarski - Tuesday, August 12, 2014
Twitter today is announcing that it is starting a beta test ...
- Beyond The Buzz: Three Steps To Help Marketers Realize The Promise Of iBeacons
Mobile Insider, Tobias Dengel - Thursday, July 31, 2014
Beacons are easy and cheap to deploy. Yet in order for beaco ...
- I'm With The Band...And We're At Office Depot
Mobile Insider, Steve Smith - Wednesday, July 30, 2014
Augmented Reality is still more of a fun gimmick than a routiniz ...
- Gasp?! A Good Looking Video Ad Gets More Engagement, A PointRoll Study Shows
VidBlog, P.J. Bednarski - Tuesday, July 29, 2014
Point Roll conducted tests to discover if high-resolution online ads registered mo ...
- Best Year For Facebook Brand and Media Engagement
Research Brief, Jack Loechner - Wednesday, July 23, 2014
According to a new study from Socialbakers, the average Facebook brand's po ...
- Building Strong Consumer Ties Is Easier Said Than Done
MAD, Larissa Faw - Tuesday, July 15, 2014
A new study from Rosetta Consulting concludes that it is more critic ...
- Integrated Online Strategies A Must For Engaging Consumers
MAD, Steve McClellan - Tuesday, July 15, 2014
A new global study from WPP's TNS, which surveyed 55,000 Internet user ...
- Are Beats by Dre, Kia World Cup Winners Or Losers?
MAD, Larissa Faw - Friday, July 11, 2014
You could ask viewers, like Ace Metrix did, or you can a ...
- Nicholas Hahn Joins Rosetta Consulting Unit as Managing Partner
MAD, Larissa Faw - Wednesday, July 9, 2014
Hahn, who has consulted for major marketers for nearly 30 years, wi ...
- The Sixth Sense That Will Change Customer Experiences Forever
Mobile Insider, Puneet Mehta - Thursday, July 3, 2014
Today's "personalized" customer experiences are based on surface [shallow] level data, Y ...
- Study: Brand Likes Up 30% On Facebook
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 26, 2014
Since January, brand interactions among Facebook users -- including "likes," shares, a ...
- Future Of Brands = Branded Engagement
Marketing: Health, Prodeep Bose - Tuesday, June 24, 2014
A cursory view of the pipeline of new pharmaceutical drugs reveals wh ...
- Factor & Gamble: 'Why Would Consumers Give A Crap,' Pritchard Asks
MediaDailyNews, Joe Mandese - Monday, June 23, 2014
CANNES, FRANCE -- The world's most powerful marketer summed up the underlyi ...