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MPA Launches New Cross-Platform Measurement Service

The Association of Magazine Media (MPA) is introducing an audience measurement system, which, as The New York Times reports, “will allow individual magazines to capture broad consumer engagement for the first time, whether it is a fan watching a Cosmopolitan fashion video on a mobile phone or a reader looking at a favorite new recipe from Bon Appétit on Pinterest.” The new monthly system, Magazine Media 360, “will measure audience engagement for print and for digital editions and video across desktop and mobile devices,” NYT reports.

Read the whole story at The New York Times »

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