- Mobile Driving Native Engagement
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
Mobile devices are becoming the dominant driver in native ad engagement, accordi ...
- App Marketing Trends For 2015
Mobile Marketing Daily, Elad Natanson - Monday, February 2, 2015
After strong growth in 2014, apps are going to continue their dominan ...
- Most Brands Aren't Getting What They Are Paying For In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
Most advertisers will lose money on their investment in the Super Bow ...
- Instagram Driving More Engagement Than Twitter
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Instagram provides high brand engagement on its platform, particularly when compared ...
- UK's Mobile Investment Not Matched By Consumer Engagement
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
Mobile display ads in the UK are only marginally clicked on mo ...
- Don't Become A One-App Wonder: 5 Ways To Avoid App Fatigue and Boost User Engagement
Mobile Marketing Daily, Freddy Friedman - Monday, December 15, 2014
One thing is true for all marketers and app developers: retaining a ...
- InPowered Guarantees Native Ad Engagement
MediaDailyNews, Erik Sass - Wednesday, December 10, 2014
With advertisers demanding more accountability from digital ads around issues like viewabili ...
- Rentrak Granted Patent For 'Stickiness'
MediaDailyNews, Joe Mandese - Wednesday, December 10, 2014
Rentrak, which in October said it was granted a patent for measuri ...
- True[X]'s New Platform Touts 'Viewed' Ads, Not 'Viewable'
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
Engagement ad company true[X] on Tuesday announced the launch of the true[exchange ...
- Out-Of-Home Must Transcend Advertising
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
I was also going to mention that scene - you know t ...
- How Do We Define And Measure Mobile Engagement Effectively?
Mobile Insider, Amanda Parker - Thursday, November 20, 2014
Mobile advertising has a content problem on its hands -- how c ...
- Century 21 Employs Exploding Cranberries To Sell Homes
Marketing Daily, Aaron Baar - Wednesday, November 19, 2014
"We polled our social media followers for their favorite Thanksgiving foods, a ...
- Adobe Personalizes Mobile Location Features To Drive Real-Time Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Adobe on Tuesday will launch several location marketing services aimed at personalizi ...
- Ansira Partners Acquires Co-Optimum Inc.
MAD, Steve McClellan - Tuesday, November 11, 2014
It's Ansira's first acquisition since marketing and advertising veteran Martin Reidy join ...
- Engaging Brand Enthusiasts Is Key To Snagging Customers
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
The study shows that a critical group, and most likely to ...
- Cord-Cutters Have Better Engagement With TV Than Average Viewers
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2014
Cord-cutters love TV -- more so than those not looking to bre ...
- This Just In: New Law Requires TV Stations To Cover Any Starbucks News
MediaDailyNews, Joe Mandese - Friday, November 7, 2014
Well, probably not a legally binding law, but some sort of immutab ...
- A Relationship Is More Than A Moment
Mobile Insider, Paul Krasinski - Thursday, November 6, 2014
The best marketing is based on relationships, which can truly encourage behavi ...
- Rosetta Names Eric Healy CEO
MAD, Larissa Faw - Wednesday, November 5, 2014
Healy succeeds Tom Adamski, who in September was appointed CEO of Razorfi ...
- Mood Media Rolls Out Mobile Interactivity
Mobile Marketing Daily, Erik Sass - Tuesday, November 4, 2014
Mood Media, which supplies music and atmospheric audio content for retail, hospitali ...
- What Would Search Do Without Social?
SearchBlog, Laurie Sullivan - Wednesday, November 5, 2014
Social commerce continues to evolve as a way to augment search engi ...
- Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22?
MAD London, James Booth - Tuesday, November 4, 2014
Tech vendors charge on volume but sell on targeting and frequency cappin ...
- Kohl's Shakes Up Marketing With New Segmentation, Loyalty Tools
Marketing Daily, Sarah Mahoney - Thursday, October 30, 2014
Will Setliff, marketing EVP, outlined ways the chain is trying to bui ...
- From Indifference To Intent: The Engagement Scale
Marketing Daily, Paolo Gaudiano - Tuesday, October 28, 2014
I propose that a key to success is to focus on t ...
- SmarTV, Quadriga Merge, Offer Interactive TV Service To Hotels
MediaDailyNews, Erik Sass - Friday, October 24, 2014
The in-room TV experience is about to get more interactive for so ...
- Rosetta Names Drew Kurth Partner For Consumer Products, Retail Industry Group
MAD, Larissa Faw - Thursday, October 23, 2014
Publicis Groupe customer engagement agency Rosetta continues to beef up its executi ...
- Adobe And Nielsen Collaborating On Online Engagement Metrics
Around the Net In MAD London, Sean Hargrave - Thursday, October 23, 2014
Adobe and Nielsen have teamed up to deliver an online media rati ...
- You Get What You Pay For - With Social, That's Engagement
MAD London, Ellen Curtis - Friday, October 17, 2014
Some pioneering brands are realising that now that social is a pa ...
- Yahoo Research Says Users Nearly Twice As Engaged With 'In The Stream' Advertising
Around the Net In MAD London, Sean Hargrave - Wednesday, October 15, 2014
New research from Yahoo reveals that mobile users are twice as like ...
- ABC Drives Strong Ad Engagement In NYC Taxis
MediaDailyNews, Wayne Friedman - Tuesday, October 14, 2014
ABC says it has strong viewer results and advertising engagement when ...