- Are Facebook's Video Viewer Really Engaged, Asks Google's Ramaswamy
Around the Net in Video, P.J. Bednarski - Friday, May 22, 2015
Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, wh ...
- Clarabridge Buys Engagor, Enhances Engagement, Data Skills
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 21, 2015
Adding a social layer to its customer experience management suite, Clarabridge h ...
- Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
MediaDailyNews, Sean Muller - Thursday, May 21, 2015
If advertisers want a better snapshot of what's happening with their ad ...
- In One Way, Letterman Won On YouTube
VidBlog, P.J. Bednarski - Thursday, May 21, 2015
David Letterman signed off last night, and in his last weeks ...
- Top Brands Enhance Engagement On Facebook
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, May 12, 2015
Despite continued tweaks to Facebook's News Feed algorithms, brands appear to ...
- Study: Social Media Drives TV Viewership
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 6, 2015
New research shows a strong correlation between social engagement and higher tune- ...
- Humanity Is The Killer App
London Blog, Sean Hargrave - Friday, May 1, 2015
H2H, or human-to-human marketing, is a big buzzword in digital marketing circl ...
- E.ON Consolidates Marketing Comms With Engine
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
E.ON, the energy company, has consolidated all its UK marketing comms activi ...
- PGA Tour Launches Reward Program Offering Points For Digital Engagement
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2015
PGA Tour fans get "mPoints" across the Tour's properties for doing thin ...
- Sprinklr Continues Buying Spree, Acquires Get Satisfaction Platform
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, April 8, 2015
Making quick use of its recent capital infusion, Sprinklr has acquired custom ...
- Rethinking Brand Advertising In A Mobile World
Mobile Insider, Sal Candela - Thursday, April 2, 2015
For all of the effort publishers are exerting to provide readers wi ...
- Twitter Relaunches Periscope, Video Complements Service
Social Media & Marketing Daily, Gavin O'Malley - Thursday, March 26, 2015
Just weeks after confirming the acquisition of Periscope, Twitter has relaunched t ...
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
A panelist at the Content Council's conference summed up the importance ...
- Connecting With Boomers: Five Lessons We Can Learn From Rock Stars
Engage:Boomers, Wayne Langley - Monday, March 23, 2015
Do you ever wonder what makes rock stars so popular? Is ...
- The Viewable Impression: The First Step To An Audience-Based Digital Currency
MediaDailyNews, George Ivie - Monday, March 23, 2015
The development of a Viewable Impression standard represents a key interim st ...
- Conde Nast Entertainment Taps Rapt For Interactive Video
MediaDailyNews, Erik Sass - Thursday, March 19, 2015
Conde Nast Entertainment, the multichannel video production arm of the high-end magazi ...
- Social Media Drives News Consumption For Millennials
The Social Graf, Erik Sass - Tuesday, March 17, 2015
Lambasting younger generations seems to be an American pastime -- but ...
- Image Is Everything
MAD, Stephen Boidock - Tuesday, March 10, 2015
There's almost nothing worse than seeing a great piece of content fr ...
- Rosetta Teams With Adobe To Launch Nexus Engine
MAD, Larissa Faw - Tuesday, March 10, 2015
Rosetta is forming a partnership with Adobe to launch the Nexus Engin ...
- The Best Ads Finish Strong
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"You want to leave consumers with a positive emotional impression," says Elis ...
- Social Engagement On Twitter Could Drive TV Ad Memorability
MediaDailyNews, Wayne Friedman - Monday, March 9, 2015
Nielsen says social media now stands as a bellwether for general audien ...
- In-Stream Video Dominates Engagement, Completion Rates, Says PointRoll Report
RTBlog, Tyler Loechner - Tuesday, March 3, 2015
PointRoll, a Gannett company, has released its 2014 benchmarks report. Over 1 ...
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
MediaDailyNews, Tyler Loechner - Wednesday, February 25, 2015
Consumers may tune into TV on a regular basis, but they mental ...
- Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
MediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down fr ...
- State Farm Latino's Social Engagement Rate Equation
Show Daily, Tyler Loechner - Tuesday, February 24, 2015
State Farm shared its social media engagement rate equation, best applied ...
- Why Targeting The 'Mobile Elite' Will Make Or Break Your Business
Mobile Insider, Matt Asay - Thursday, February 19, 2015
If companies want to be in the top tier -- the ...
- Engagement Really Is THAT Simple
Marketing Daily, Katy Keim - Monday, February 16, 2015
A few lessons learned from "The Tonight Show With Jimmy Fallon." ...
- Warning, Clothing Brands: Consumers Are Shopping For New Favorites
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
The addition of Foot Locker, Anthropologie and Forever 21, says Robert Passikof ...
- CE, Telecom Category Leaders Hold Emotional Sway
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
When it comes to electronics and telecommunications, the category leaders are al ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...