- Study: 25% Of Consumers Favor 'Entertaining' Content Over Accuracy
MediaDailyNews, Wayne Friedman - Monday, October 5, 2015
While the importance of accurate media content is important for a majori ...
- Publishers Embrace Twitter 'Moments'
The Daily Blog, Erik Sass - Tuesday, October 6, 2015
An array of big publishers are taking their cue from Nescafe a ...
- Movable Ink, Curalate Team To Bring Real-Time Social Content To Email
Email Marketing Daily, Ben Frederick - Monday, October 5, 2015
Email marketing service firm Movable Ink and visual commerce platform Curalate announc ...
- Want Consumer Engagement? Have A Point Of View
MAD, Larissa Faw - Wednesday, September 30, 2015
Consumer-generated content has a place in the ecosystem, but is unlikely ...
- Quixey Introduces Deep View Cards
Mobile Marketing Daily, Ben Frederick - Friday, September 25, 2015
Mobile tech company and deep-linking search engine Quixey has launched Deep Vi ...
- Cosmetics Industry Sees Significant Drop In Email Engagement
Email Marketing Daily, Jess Nelson - Tuesday, September 22, 2015
The cosmetic industry saw the biggest drop in return on investment ...
- Email; Value Proposition, Engage, Sold!
Research Brief, Jack Loechner - Tuesday, September 22, 2015
A new IBM study shows that the more consumers feel satisfied wi ...
- Viacom Points To Strong Social Media To Supplement TV Ratings
MediaDailyNews, Wayne Friedman - Friday, September 18, 2015
Philippe Dauman, president and CEO of Viacom, says the company looks ...
- Email Is Still Backbone Of Multichannel Strategy
Email Marketing Daily, Ben Frederick - Wednesday, September 16, 2015
According to IBM's 2015 Email Marketing Metrics Benchmark Study, email remains ...
- Cross-Channel Engagement: The Next Big Thing In CPG
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, September 14, 2015
Brands that have the foresight to plan for cross-channel media activation ...
- Web Browser Impressions Up, Interstitials High In Viewability
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
The share of impressions in the Web browser environment is still growi ...
- Connected TV Viewing Rises Sharply, Marketer Engagement Does Not
MediaDailyNews, Wayne Friedman - Monday, August 31, 2015
Viewing with over-the-top streaming devices on connected TV sets is rising sharp ...
- Aki Launches Mobile Ad Platform
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
U.S. consumers' ad blindness on mobile is not necessarily a bad thin ...
- 'Real-Time' Gets New Meaning As Facebook Puts A Stopwatch On Consumers
RTBlog, Tyler Loechner - Wednesday, August 19, 2015
Time-based metrics as a currency just took a step forward. Facebook th ...
- MobileBridge Updates Content Functionality, Engagement
Mobile Marketing Daily, Ben Frederick - Tuesday, August 18, 2015
App-based marketing relationship management solution provider MobileBridge introduced new functionality to i ...
- App Installation Varies On Monthly Basis
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 11, 2015
The cost of convincing consumers to install your app varies significantly fr ...
- Why Premier League And Championship Shirt Sponsors Must Kick Off A Season Of Engagement
London Blog, Sean Hargrave - Friday, August 7, 2015
With GBP200m reputed to have been wasted by Premier League and Championsh ...
- WizRocket Raises $8 Million, Plans To Develop 'Naked API'
Mobile Marketing Daily, Ben Frederick - Monday, August 3, 2015
Raising $8 million, WizRocket plans to grow its prescriptive engagement platform, allowi ...
- Outdoor Sensors Test Which Campaigns Get Engagement
Around the Net In MAD London, Sean Hargrave - Friday, July 24, 2015
The world's first artificially intelligent poster campaign, which evolves to write i ...
- Emogi Partners With Kargo To Measure Ad Engagement
Mobile Marketing Daily, Ben Frederick - Thursday, July 23, 2015
Instead of just dismissing ads, a startup is asking consumers to sele ...
- Weev Brings Conversation To Social Video
Mobile Marketing Daily, Ben Frederick - Wednesday, July 22, 2015
A social video startup is slowly but steadily building a group ...
- Havas Helia Awarded Customer Engagement Brief By Regus
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Havas Helia has been tasked with creating a global customer engagement strate ...
- Engagement For Creating Brand Awareness
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Is the pendulum swinging too far to the geeky side? "No," sa ...
- Burberry Sees Early Success With Snapchat And Periscope
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
Burberry's early moves on Snapchat and Periscope appear to be off ...
- Klick Push Teams With 3 Email Marketers To Push Engagement
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
Klick Push is expanding its sphere of engagement. The company announced thr ...
- Ad Placement, Creative In Apps Key To Higher CTR
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
Ad placement could have just as much of an effect on click-throu ...
- Marketers Looking To Technology To Enhance Engaging Content
Research Brief, Jack Loechner - Tuesday, July 7, 2015
According to new research by Pulsepoint and Digiday, brand engagement is ...
- Engaging Ab Fab's Sensible 'Saffy' Is Key To Appealing To Gen Z
MAD London, Jeremy Phillips - Tuesday, June 23, 2015
"Absolutely Fabulous" got it spot on with the sensible Saffy character ...
- Excelling In the Age of Experience: Experiment, Have Passions, Be Annoying
MAD, John Ohara - Thursday, June 4, 2015
Welcome to the Age of Experience, where in a marketing and advertisi ...
- Sharethrough Taps Nudge For Audience Attention Metrics
MediaDailyNews, Erik Sass - Friday, May 22, 2015
Native advertising platforms have been moving to address advertiser demands for mo ...