- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Why Political Candidates Should Start Thinking Like Content Marketers
Marketing: Politics, Andrew Stark - Wednesday, February 17, 2016
Campaigns today can look a lot like modern businesses, leveraging the late ...
- Engagement Drops Faster On Mobile Games
Mobile Marketing Daily, Ben Frederick - Tuesday, February 16, 2016
The average app sees 9% daily engagement within three months of bei ...
- How To Crush Your Valentine's Day Email Marketing
Email Marketing Daily, Jess Nelson - Wednesday, February 10, 2016
Valentine's Day is predicted to generate a record-breaking $18.9 billion this yea ...
- Amobee Analyzes Online Metrics, As Political News Becomes More Interactive
MediaDailyNews, Philip Rosenstein - Tuesday, February 9, 2016
With the increase in traffic to many political news sites, CNN, Politic ...
- Exodus Of Clinton Staffers From Brooklyn Office Heading To New Hampshire
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 3, 2016
Trailing Sanders in New Hampshire, the Hillary Clinton campaign has sent mo ...
- Independent Publishers Stress Brand Power, Monetizing Engagement
Publishers Daily, Sara Guaglione - Tuesday, February 2, 2016
AOL's Tim Armstrong says brands are so "incredibly powerful" that many Facebo ...
- Latino Vote Skews Younger And Is Growing Fast
Red, White & Blog, Philip Rosenstein - Wednesday, February 3, 2016
In the 2012 cycle, there were 23.3 million eligible Latino voters. Th ...
- Bye, Bye :30, Study Finds :09 May Be Mobile's Optimum Unit
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2016
As Madison Avenue begins rethinking the value of time-based advertising exposure, ...
- A&G's New Initiative Will 'Amperslam' Client Problems
MAD, Larissa Faw - Friday, January 8, 2016
Allen & Gerritsen (A&G) is creating a new Engagement & Innovation practi ...
- 'WaPo' Releases Mobile App: "Floppy Candidate"
Around the Net In Marketing Politics, Philip Rosenstein - Monday, December 14, 2015
Going “outside the box,” The Washington Post has developed a mobile a ...
- The Top 20 Young Influencers--And 6 Rules They All Live By
VidBlog, P.J. Bednarski - Thursday, December 10, 2015
Zefr, the social-media tech company that is expert at charting YouTube engagemen ...
- Why Declining TV Viewership Numbers Are Only Part Of The Story
MediaDailyNews, Jason Klein - Friday, November 20, 2015
It's critical to take advantage of the signals that exist in t ...
- Users Of TV Data Drop 5%, Video Tech Rises
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2015
Although TV metrics have seen general declines, some People Using Television da ...
- Mobile Publishers: One Of The Top Mobile-User Activities May Surprise You
Mobile Marketing Daily, David Dague - Wednesday, November 18, 2015
For mobile streaming music providers, lifestyle magazine publishers and sports news enterpris ...
- Contextual Marketing Will Help Drive Brand Engagement
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 16, 2015
Driven by new media trends like mobile, contextual marketing is where bran ...
- Anti-Bot Tech Leads To Better Engagement, Says Study
Around the Net in Video, P.J. Bednarski - Monday, November 16, 2015
A white paper from video ad platform Videology and security firm Whi ...
- TV Viewers Watch More TV When Using Network's Digital Area
MediaDailyNews, Wayne Friedman - Friday, November 13, 2015
Network consumers who use TV and the associated digital multiplatform area ...
- 'The Economist' Looking To Attention-Based Metrics
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
"The Economist" wants to go from selling ads based on time ...
- OneSpot Expands Retargeting Solution, Expands Engagement
Email Marketing Daily, Jess Nelson - Thursday, October 29, 2015
OneSpot, a content marketing platform, announced a new suite of SaaS omnichann ...
- Is Artificial Intelligence The Future Of Email Marketing?
Email Marketing Daily, Jess Nelson - Tuesday, October 27, 2015
Persado on Tuesday announced the expansion of its Persado Go platform ...
- Presidential Race, As Measured By YouTube
VidBlog, P.J. Bednarski - Wednesday, October 28, 2015
For this political season Zefr, whose massive data mine calculates who ...
- Autopilot Tackles AdBlock, New Tech Helps Marketers
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
Developers at Autopilot, a marketing automation software company focused on email dat ...
- Shorter Subject Lines Up Engagement
Email Marketing Daily, Jess Nelson - Tuesday, October 20, 2015
Shorter subject lines directly correlate to an increase in open rates, accordi ...
- Loyalty Powers Email Marketing ROI
Email Marketing Daily, Jess Nelson - Wednesday, October 14, 2015
Email marketers can learn three key lessons about loyalty programs from GameStop ...
- Democratic Presidential Debate: Record Results, Less Viewers Than GOP
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2015
CNN's first Democratic Presidential debate of the season posted record results vers ...
- AppLift Kicks Off Mobile Task Force AppLift Labs
Mobile Marketing Daily, Ben Frederick - Wednesday, October 14, 2015
Mobile ad tech company AppLift has launched an internal mobile task for ...
- Digital Tech, Social Connections Dominate Loyalty Index
Marketing Daily, Aaron Baar - Monday, October 12, 2015
"Digital technology and digital outreach and anything that facilitates that," says Bra ...
- Some Weak TV-Rated Shows Score Well In Social Media
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Traditional TV ratings may be weak for many new broadcast network sho ...
- Vidyard Launches Personalized Video For Marketers
Email Marketing Daily, Jess Nelson - Thursday, October 8, 2015
Vidyard, a video and analytics marketing company, today announced the launch ...