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Anti-Bot Tech Leads To Better Engagement, Says Study

A white paper from video ad platform Videology and security firm White Ops, “Eradicating Bot Fraud: The Path to Zero-Tolerance,” looked at nearly 300,000 video ad impressions delivered by the Videology platform with the White Ops bot-blocking technology turned on. Video ads with bot-blockers had 22% more engagement.

Read the whole story at Marketing Land »

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