- Contently Launches Document Analytics For Tracking Downloadable Content
Email Marketing Daily, Jess Nelson - Friday, July 22, 2016
Contently, a content marketing company, released a measuring tool Wednesday that trac ...
- A Logical Guide To Context And Marketing
Online Video Daily, Phil Nottingham - Friday, July 22, 2016
The key to growing your business is owning your context. Asking a ...
- A Closer Look At The State Of Predictive Analytics
Around the Net in Real-Time, Tobi Elkin - Wednesday, July 20, 2016
The use of predictive analytics, which helps marketers use customer data ...
- Twitter Buzzes With RNC Opening
MediaDailyNews, Philip Rosenstein - Tuesday, July 19, 2016
From 1 p.m. on July 18, to 1:30 a.m. July 19, arou ...
- Elizabeth Warren Sports Highest Digital Content Engagement Of All Potential VP Picks
Red, White & Blog, Philip Rosenstein - Wednesday, July 6, 2016
The GOP convention is just 13 days away, and the Democratics kick-sta ...
- Can Emotions Predict TV Viewership?
Television News Daily, Ben Frederick, Wayne Friedman - Wednesday, June 29, 2016
Canvs, a tech platform that analyzes social-media responses to understand how emotio ...
- 'Cosmo' Site Editor Odell Adds Redbook Digital Duties To Title
Publishers Daily, Sara Guaglione - Tuesday, June 28, 2016
Amy Odell says her goal is to establish "a unique, smart, funn ...
- Hearst Tells Advertisers What's Buzzing
Publishers Daily, Erik Sass - Thursday, June 23, 2016
Hearst is helping advertisers align themselves with the most popular content trendi ...
- Out-Of-Home Agency Posterscope USA Focuses On Real-Time Planning, Creative
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
Out-of-Home (OOH) agency Posterscope USA is pivoting to focus on dynamic creativ ...
- New York Media Partners With Sailthru To Tackle Subscription Growth, Engagement
Publishers Daily, Sara Guaglione - Tuesday, May 31, 2016
New York Media is partnering with Sailthru, a customer retention cloud compan ...
- Shortcut Media Launches App Growth Engine
Mobile Marketing Daily, Ben Frederick - Wednesday, May 25, 2016
Shortcut Media, an app-growth engine that has been operating in stealth f ...
- Clinton, Sanders Lead Trump In Electoral Engagement Poll
Red, White & Blog, Philip Rosenstein - Thursday, May 19, 2016
Emotions have run high in the 2016 cycle, with turnout in G ...
- Larger Smartphones Equals Higher Engagement
Mobile Marketing Daily, Ben Frederick - Wednesday, May 4, 2016
When it comes to smartphone screens, size does matter. Time was measur ...
- Bad News Hurts Brands With Low Engagement
Marketing Daily, Aaron Baar - Monday, May 2, 2016
According to Brand Keys' evaluation of the 10 lowest-scoring brands on i ...
- Tubular Lab Measures Influence Of An Influencer
Around the Net in Video, P.J. Bednarski - Thursday, April 28, 2016
Tubular Labs hopes to find clients who need to the measure t ...
- Engagement Is Byword For Savvy Marketers
Research Brief, Jack Loechner - Thursday, April 21, 2016
According to a new Salesforce survey, marketers are increasingly focused on custom ...
- How Video Is Changing Instagram
Mobile Insider, Gavin O'Malley - Tuesday, April 19, 2016
On Instagram, users "like" still pictures a lot more than videos. Selfi ...
- Interactive Video Ads Garner Best Engagement
Mobile Marketing Daily, Ben Frederick - Wednesday, April 13, 2016
Interactive video is more engaging than pre-roll or standard banner. As t ...
- Top Presidential TV Ads In Early 2016
Red, White & Blog, Philip Rosenstein - Thursday, April 14, 2016
The success of political advertising so far this year has turned convention ...
- Facebook Offers New Video Elements, Adds To App
Mobile Marketing Daily, Gavin O'Malley - Wednesday, April 6, 2016
Further flexing its live video muscles, Facebook plans to prominently place ...
- Re-Engage Dormant Subscribers
Research Brief, Jack Loechner - Wednesday, March 23, 2016
According to ReachMail, since investing in acquisition of new customers is s ...
- Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
Mobile Marketing Daily, Ben Frederick - Friday, March 18, 2016
Comparing the emotional content of tweets to ad recall showed that use ...
- Presidential Candidates Fuel Late-Night TV Comedy
Red, White & Blog, Philip Rosenstein - Monday, March 21, 2016
Politics and particularly presidential campaigns generate fantastic fodder for late-night shows. T ...
- Vadio Launches ChannelBuilder To Monetize Music Video
Mobile Marketing Daily, Ben Frederick - Tuesday, March 15, 2016
Vadio, a music video platform for brands, has released ChannelBuilder, which wi ...
- Engagement Matters. Emotion Sells. Data Fuels.
MAD, Mitch Brandow - Monday, March 14, 2016
A while back I was chatting with the CMO of a maj ...
- Responsive Design, Mobile Key To Getting Responses For Emailers
Email Marketing Daily, Ben Frederick - Friday, March 11, 2016
Brands that embrace responsive design see 24% more clicks than brands th ...
- Turner Sports, Snapchat Team To Let Fans Use Brand Logos
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Turner Sports and Snapchat, the video/photo social media platform, are starting ...
- Content Analytics Necessary For Effective Personalization And Engagement
Research Brief, Jack Loechner - Thursday, March 10, 2016
According to a new study by Rapt Media, personalization and deeper engageme ...
- Oscars TV Spenders Earn Big Social Media Results
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2016
Top Oscars TV ad spenders like Samsung, Netflix and Android also g ...
- More Ads On Instagram Translate Into Less Organic Engagement
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
Social Times reports on a Locowise study that shows Instagram’s post engageme ...