- How To Get The Most Out Of Mobile Hitting Its Tipping Point
Around the Net In MAD London, Sean Hargrave - Tuesday, December 6, 2016
Research released by the IAB in October confirmed that we have reach ...
- Polling Can Double Email Engagement Rates
Around The Net In EU Email Marketing, Sean Hargrave - Friday, November 25, 2016
Higher engagement = lifts in click-through rates, read rates and higher overa ...
- App Retention Declines, User Engagement Rises
Mobile Marketing Daily, Gavin O'Malley - Wednesday, November 9, 2016
Since last year, the average retention rate and sessions per user ha ...
- Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns a ...
- Over Half Of Ad Engagement On Desktop Occurs After 15 Seconds In View
Real-Time Daily, Philip Rosenstein - Monday, November 7, 2016
Publisher monetization platform 33Across conducted a study on both online ad viewabili ...
- Why You Should Get A 'Head Start' On Your Holiday Emails Tomorrow
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new study from GoDaddy analyzed the engagement rates of emails se ...
- Black Friday Emails Coming Early As Christmas Creeps In On Halloween
Email Marketing Daily, Jess Nelson - Wednesday, October 26, 2016
Halloween is a week away, but don't be surprised if you sta ...
- Email Marketers Need To Stand Out From An Ever-Growing Crowd
Email Marketing Daily, Jess Nelson - Monday, October 24, 2016
Email volume has grown 61% over the past two years, according ...
- Cleveland Cavaliers Capitalize On Mobile Engagement With Urban Airship
Email Marketing Daily, Jess Nelson - Friday, October 21, 2016
The 2016-2017 NBA season tips off next week as the Cleveland Cavalie ...
- Are We In The Early Days Of Email Fatigue?
EuroMail, Sean Hargrave - Monday, October 10, 2016
Interaction with branded emails is down, so are we showing the fir ...
- PowerInbox Adds A Heat Map Measuring The Performance Of Design Elements
Email Marketing Daily, Jess Nelson - Thursday, September 29, 2016
PowerInbox has updated its DynamicMail platform with a heat map that measur ...
- Uber Can Now Be Added To Email Marketing Campaigns
Email Marketing Daily, Jess Nelson - Friday, September 30, 2016
Uber announced a partnership with New York-based startup Yext on Thursday th ...
- Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric f ...
- You Have An Attention Span Of 8 Seconds, More Importantly So Do Your Customers
MAD, Daniel Black - Friday, September 23, 2016
Getting their attention can be a daunting task. Today's consumers are constant ...
- Email Is Essential For Engaging With Customers At 'Aware' Stage
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 23, 2016
Once the awareness has been created, your leads will have a l ...
- Study: 33% Of Mobile Users Keep Up With Political News 'All The Time'
Red, White & Blog, Philip Rosenstein - Friday, September 16, 2016
News apps probably play a significant part in the election-year interest, offeri ...
- Best Day For Email Sending Is Neither Black Nor White
Research Brief, Jack Loechner - Thursday, September 15, 2016
According to a new study from Yesmail, with data from almost ...
- Get Out The Vote PSA Reaches 89% Of Latino Community
Red, White & Blog, Philip Rosenstein - Wednesday, September 14, 2016
A get out the vote PSA that emerged from an AIGA initiati ...
- Keller Fay Offers Offline/Online Social-Media TV Measure
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracki ...
- Emotional Olympic TV Ads, Videos Spike Mobile Searches, Social Shares
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 29, 2016
Making a connection with a brand through an emotional television ad a ...
- Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in ...
- AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
AdTheorent, a predictive targeting digital ad network, announced Monday the results ...
- Wunderman's Caspar Schlickum On His Mission To Unite Creative And Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
Wunderman last month said its APAC operations would be helmed by Xax ...
- Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows
TVBlog, Adam Buckman - Thursday, August 18, 2016
TV ratings will tell you how many people are watching a sho ...
- Marketing Metrics Must Speak The Language Of Business
London Blog, Sean Hargrave - Thursday, August 11, 2016
Brand engagement measurement is still seen as crucial by marketers, but ...
- Cross-Channel Engagement Key To Presidential Email Marketing Campaigns
Email Marketing Daily, Jess Nelson - Sunday, August 7, 2016
Email marketing was a powerful source of engagement and fund-raising for Preside ...
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
Real-Time Daily, Tobi Elkin - Monday, August 8, 2016
A new study that measures the impact of personalization on digital advertisi ...
- Clinton Sees Stronger Emotional Engagement Than Trump After Conventions
Red, White & Blog, Philip Rosenstein - Wednesday, August 3, 2016
With the national party conventions in our rearview mirror, it is cruci ...
- Olympic Ads Attracting Fans To Engage, Share, With Mobile Appeal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 1, 2016
Ads created for the Olympic Games in 2016 by Google brand partne ...