- NBC Depends On Scale, Partnerships To Navigate Media Landscape
MediaDailyNews, Larissa Faw - Wednesday, April 5, 2017
NBCUniversal is opening up its pocketbook to capture the consumer all da ...
- Interactive Emails Increase Engagement
Email Marketing Daily, Jess Nelson - Wednesday, April 5, 2017
Interactive email campaigns have higher engagement rates when compared to traditional ema ...
- More Creative Executions Needed To Boost Ad Quality
MediaDailyNews, Wayne Friedman - Monday, April 3, 2017
Advertising execs say more ads per screen -- and diverse ads ...
- BrandMaker Launches Customer Engagement Cloud
Email Marketing Daily, Jess Nelson - Friday, March 31, 2017
BrandMaker has launched its new Customer Engagement Cloud, a software platform design ...
- USAF Campaign Proves Engagement Metrics, Click-Throughs Rise With 360 Video
Real-Time Daily, Philip Rosenstein - Tuesday, March 28, 2017
AdTheorent and the United States Air Force (USAF) have announced initial resul ...
- 4C Launches TV SaaS Product For Media Buying, Measurement
Real-Time Daily, Philip Rosenstein - Monday, March 27, 2017
Data science and technology company 4C Insights on Monday launched 4C T ...
- IBM Watson Tackles Customer Engagement
Connected Thinking, Chuck Martin - Tuesday, March 21, 2017
The Internet of Things ultimately is about engagement. The whole point ...
- High Email Engagement Among Businesses In Sports Industry
Email Marketing Daily, Jess Nelson - Tuesday, March 21, 2017
Businesses in the sports industry generate the highest email engagement, according ...
- Viewers Flock To Maddow's Trump Tax Report, Most Unimpressed
Television News Daily, Philip Rosenstein - Thursday, March 16, 2017
While Rachel Maddow's revelation of President Trump's taxes wasn't really as b ...
- Higher Engagement For Emails Without Offers
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 15, 2017
According to new data from Yes Lifecycle Marketing's cross-channel platform, Yesmail360, ...
- Email Marketing Just Got A Massive ROI Blessing In Disguise
EuroMail, Sean Hargrave - Wednesday, March 15, 2017
So bounces and unsubscribes are up, but those who remain are shoppi ...
- Report Finds Both Heightened Email Engagement, Rising Spam Rates
Email Marketing Daily, Jess Nelson - Thursday, March 9, 2017
The email and data solutions provider analyzed more than 5 billion messag ...
- Millennials Don't Mind Commercials, But Register Low Ad Engagement
Television News Daily, Wayne Friedman - Thursday, March 2, 2017
Millennial media consumers have no problem with advertising, especially if the conte ...
- Mobile Dominates Email Engagement, Study Says
Email Marketing Daily, Jess Nelson - Wednesday, March 1, 2017
Only two industries remain desktop dominant in email opens, according to SendGrid ...
- Customer Brand Satisfaction Drives Email Engagement, Study Shows
Email Marketing Daily, Jess Nelson - Monday, February 27, 2017
Email marketers that are eager to increase their subscriber base should fir ...
- Smartphones Cannibalize Web Site Visits From Other Devices
Mobile Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
Tablet share of traffic in the U.S. fell to 8% in 20 ...
- Engagement In Email Hits Record High
Around The Net In EU Email Marketing, Sean Hargrave - Friday, February 24, 2017
Audience engagement with email marketing increased to unprecedented levels in 2016, wi ...
- Best Buy Has A Lot To Retweet About
Social Media Insider, Thom Forbes - Thursday, February 23, 2017
Gift cards were the biggest drivers of conversation on Twitter among consume ...
- Mobile Engagement Down In Q4 2016
Mobile Marketing Daily, Gavin O'Malley - Tuesday, February 21, 2017
The downward trend in mobile engagement in Q4 2016 is a fir ...
- FOMO Is Driving Record High Click-Throughs And Opens, But Not In All Sectors
EuroMail, Sean Hargrave - Monday, February 20, 2017
Fear Of Missing Out is a prime driver in email interaction, ...
- Recipe For Top Food Videos Apply Everywhere Else, Too
VidBlog, P.J. Bednarski - Thursday, February 16, 2017
Why do BuzzFeed Tasty videos attract such crowds? NewsWhip counts the ...
- NFL Word-Of-Mouth/Social Media Conversations Plummet
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
Interest in the league sank 26% since last season, to 294 milli ...
- ABC Creative Signs Up For Dumbstruck Emotional Response Platform
MAD, Larissa Faw - Thursday, January 26, 2017
Syracuse, NY-based ad agency ABC Creative Group has signed an agreement wi ...
- NBA Team Logos Gain Views, But Engagement?
TV Watch, Wayne Friedman - Friday, January 27, 2017
Watching the NBA next season, you'll need to get a little clos ...
- The Facebook Search For Deeper, Longer Meaning
VidBlog, P.J. Bednarski - Friday, January 27, 2017
Facebook will begin giving more News Feed weight to longer videos, a ...
- Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2017
Sight, sound and motion have long been the Holy Trinity of Madis ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- AOL Launches BrandBuilder Framework At CES
Real-Time Daily, Philip Rosenstein - Thursday, January 5, 2017
AOL announced on Thursday at CES the launch of BrandBuilder, a creati ...
- TV Fatigue: Political Year Means Viewers Miss Good Shows
TV Watch, Wayne Friedman - Tuesday, January 3, 2017
We still have too many good TV shows that we cannot samp ...
- Subject Line Typos Decrease Email Engagement Rates
Email Marketing Daily, Jess Nelson - Tuesday, December 27, 2016
Email response rates decrease as the number of errors in an ema ...