- Help! Customers Value Service Above All Else
Email Insider, Ray Schultz - Tuesday, July 18, 2017
Consumers want service more than a 24/7 omnichannel experience, a new surv ...
- Time Inc, Parse.ly Partner For Analytics
Publishers Daily, Sara Guaglione - Friday, July 14, 2017
Editors can use Parse.ly's tools to view audience metrics - such ...
- Cathay Pacific Launches Interactive 360-Degree VR Video Ad
Digital News Daily, Philip Rosenstein - Friday, July 7, 2017
Cathay Pacific's 360-degree virtual reality video ad experience, powered by VR a ...
- Should Publishers Treat Engaged Users Differently?
Publishers Daily, Roy Peleg - Monday, June 26, 2017
As the digital advertising industry moves towards personalization, engagement metrics can he ...
- ON24 Integrates Webinar Engagement Data With CRM Systems
Email Marketing Daily, Jess Nelson - Friday, June 23, 2017
ON24 is setting out to align sales and marketing, launching a n ...
- Study: New Ways To Measure Consumer Engagement
Marketing Daily, Sarah Mahoney - Monday, June 19, 2017
A new study from Northwestern University's Kellogg School reveals that the mo ...
- Local Store Pages On Facebook Deliver For Brands
Digital News Daily, Gavin O'Malley - Friday, June 16, 2017
From Facebook to Yelp, it's still common for national retailers to suppo ...
- Metrics Are The Message: How Associations Did With Their Email In 2016
Email Insider, Ray Schultz - Monday, June 12, 2017
Email open and click rates slid for associations in 2016. But grou ...
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Google AMP and Facebook Instant Articles format were compared to determi ...
- Snap Buys Placed, Ups Brand Marketing Options
Digital News Daily, Gavin O'Malley - Tuesday, June 6, 2017
No matter how young and cool its user base, Snap knows ...
- Thoughtful Facebook! Now It's 'Pinning' Videos On Laptops, Too
Around the Net in Video, P.J. Bednarski - Thursday, May 25, 2017
Its "watch and scroll" feature, already available on smartphone apps, is n ...
- Millennials Most Likely To Engage With Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 23, 2017
Twenty-two percent of Millennials participating in a study said they were like ...
- Upfront Reflections: If Only TV Was As Exciting As Networks Say It Is
TVBlog, Adam Buckman - Thursday, May 18, 2017
The moments the networks mine for their clip reels are just th ...
- How To Engage With Subscribers Past Initial Sign-Ups
Email Marketing Daily, Jess Nelson - Wednesday, May 17, 2017
More subscribers are signing up for email marketing, according to a repo ...
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
A new study suggests that so-called "advanced video advertising" offers better performan ...
- Study: Average Email Open Rate Across Industries Is 22%
Email Marketing Daily, Jess Nelson - Thursday, May 11, 2017
Less than a quarter of email marketing messages are opened, according ...
- McDonald's Moving Away From Using Its Mobile App As 'Promotional' Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 10, 2017
As campaigns have become more about creating new digital experiences, McDonald's h ...
- 4 Ways To Enhance Video Advertising
Online Video Daily, Tom Alexander - Monday, May 8, 2017
Pouring resources into video and then relying on only one marketing chann ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
On Friday BloomReach publicly unveiled its digital experience platform, which uses ...
- eBay Boosts Email With Machine-Learning, Personalization
Email Marketing Daily, Jess Nelson - Thursday, May 4, 2017
eBay has incorporated machine-learning algorithms into its marketing outreach to personalize ema ...
- Permanent Forgetfulness: How To Overcome Email Content Amnesia
The Email Edge, Ray Schultz - Friday, May 5, 2017
People forget most of the content they read, which makes you wond ...
- Consumers Can Stomach Ads In News Feeds, Research Shows
Mobile Insider, Gavin O'Malley - Thursday, May 4, 2017
Sixty-seven percent of users say the social video ads that appear ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
Viewability rates for in-app video ads are pretty strong when it com ...
- Movable Ink Introduces Real-Time Pricing Solution
Email Marketing Daily, Jess Nelson - Saturday, April 29, 2017
Contextual email marketing company Movable Ink released Real-Time Pricing on Thursday, ...
- Look To The Stars To Better Navigate Television
Television News Daily, Zach Rosenberg - Tuesday, April 25, 2017
Viewers have more TV choices than ever before - not just wh ...
- Social Users Turn Away From 'Interruptive' Ads
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 20, 2017
As Twitter demonstrated earlier this week, social networks haven't given up ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
The new features expand the predictive intelligence capabilities of the platform, helpi ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2017
At a time when the ad industry appears to be consumed wi ...
- 'Taste of Home' Launches National Event Series
Publishers Daily, Sara Guaglione - Thursday, April 13, 2017
Taste of Home, a Trusted Media Brands Inc. cooking magazine, is launchi ...
- King Content: Email Remains First In B2B Distribution
The Email Edge, Ray Schultz - Wednesday, April 12, 2017
Social may have the glitz. But email is the top content delive ...