- Pairing Push And Pull Increases User Engagement
Email Marketing Daily, Jess Nelson - Friday, December 22, 2017
A recent analysis suggest that marketers should pair push channels, such ...
- Love In The Inbox: Americans Are Tied To Email, Study Finds
Email Insider, Ray Schultz - Friday, December 22, 2017
Consumers are addicted to email, according to a study from Fluent. A ...
- Facebook Demotes Posts That Use Engagement Bait
Digital News Daily, Gavin O'Malley - Monday, December 18, 2017
As part of a broader battle against spammers and other system gamer ...
- Facebook To Punish 'Engagement Bait' Posts
Performance Marketing Insider, Laurie Sullivan - Monday, December 18, 2017
Ask for a "like" or "share" on Facebook and the company sa ...
- Fazoli's Campaign Featuring Sweepstakes Drives Email Acquisitions, Engagement
Email Marketing Daily, Jess Nelson - Wednesday, November 15, 2017
Fazoli's, an Italian chain restaurant with over two hundred locations, beat i ...
- Viewers Favor Visuals In News Stories, Especially Millennials
Publishers Daily, Sara Guaglione - Friday, October 27, 2017
People are 71% more likely to return if a news site us ...
- MPA Introduces Social Media Metric To Track Magazine Engagement
Publishers Daily, Sara Guaglione - Thursday, October 26, 2017
The metric is designed to measure audience engagement by comparing the numb ...
- True[X], Innovid To Bring Interactive Advertising To Fox OTT Channels
Digital News Daily, Alex Weprin - Wednesday, October 18, 2017
Innovid and True[X] will bring interactive "Engagement Ads" to Fox streaming platfor ...
- McCann's 20,000-Strong Staff Looks For 'Truth' In Streets Around The World
MAD, Larissa Faw - Wednesday, October 11, 2017
This "Truth About Street" study will encompass more than 100 countries f ...
- Fusion Media Tests Rewarding Engaging Ads With Bonus Impressions
Publishers Daily, Sara Guaglione - Monday, October 9, 2017
The belief is that consumers pay more attention to online ads th ...
- AMP, Facebook Instant Articles Slash Load Times And Boost Engagement
Publishing Insider, Erik Sass - Monday, October 2, 2017
Google's accelerated mobile pages (AMP) and Facebook Instant Articles were both introduc ...
- Breaking News: Advertising Pronounced Dead June 12, 2023
MediaDailyNews, Rob Gregory - Monday, September 25, 2017
What we all know as advertising - intrusive, interruptive moments in o ...
- Instagram Adds Filters To Video, Enhances Engagement
Digital News Daily, Gavin O'Malley - Thursday, September 21, 2017
Hidden behind a virtual mask, Instagram is also hoping more people wi ...
- Pinterest Now Offers 5,000 Interest Categories
Digital News Daily, Gavin O'Malley - Thursday, September 21, 2017
With the expanded targeting options, some advertisers are seeing increases in click-throu ...
- Interactive Email Comes To Android
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
Interactive emails are now compatible with the Gmail App on Android phone ...
- Engaging Consumers In The Era Of The Eight-Second Attention Span
MAD, Ken Faro, Michael Grimes - Tuesday, September 19, 2017
That eight-second attention span we've heard so much about? Well, it mig ...
- Southwest Airlines Ousts JetBlue In Engagement
Marketing Daily, Tanya Gazdik - Wednesday, September 20, 2017
While there has been negative conversation about the industry as a whol ...
- Quartz Premieres Interactive Newsletter, Obsession
Email Marketing Daily, Jess Nelson - Monday, September 18, 2017
Digital news publisher Quartz launched its first interactive email newsletter, Quartz Obsessio ...
- Snap Bows Campus Publisher Stories
Publishing Insider, Erik Sass - Wednesday, September 13, 2017
Snapchat parent Snap is joining forces with a number of big colle ...
- PUMA Europe Recruits Mapp Digital For Email, Customer Engagement
Email Marketing Daily, Jess Nelson - Tuesday, September 5, 2017
Mapp Digital announced Tuesday that PUMA has selected the independent marketing technolo ...
- New Media Should Focus On Real Ad Metrics
TV Watch, Wayne Friedman - Monday, August 28, 2017
Advertisers want multiple digital media platforms as part of a healthy overa ...
- Taboola Teams Up With Getty Images To Ease Creative Testing
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Content discovery platform Taboola is partnering with Getty Images to make ...
- Inscape, Media Analytics Team To Deliver Viewership Data
Television News Daily, Wayne Friedman - Tuesday, August 22, 2017
Media Analytics will combine its ad-tracking platform and data cloud with Inscape ...
- Emma Takes Email Deliverability On The Road
Email Marketing Daily, Jess Nelson - Monday, August 21, 2017
Emma will be hitting the road later this month to host ...
- Let's Get Engaged: Does Email Still Lead The Customer Experience?
Email Insider, Ray Schultz - Friday, August 18, 2017
Email is the most preferred channel for many activities in both B ...
- Email Marketing Blackjack
Email Marketing Daily, Jess Nelson - Thursday, August 17, 2017
A recent report from cross-channel marketing platform Yes Lifecycle Marketing suggests th ...
- Smaller Email Lists Generate Higher Engagement
Email Marketing Daily, Jess Nelson - Tuesday, August 8, 2017
New research from GetResponse suggests that marketers should "go small or ...
- Holiday Email Inundation Influences Engagement Rates
Email Marketing Daily, Jess Nelson - Wednesday, August 2, 2017
Holiday-themed emails in fourth-quarter 2016 generated a 14.6% lower open rate compar ...
- Ibotta Boosts Email Engagement With Strategic GIFs
Email Marketing Daily, Jess Nelson - Wednesday, July 26, 2017
Cash-back shopping app Ibotta partnered with Appboy, utilizing its CRM and lifecyc ...
- Spot.IM Drives Mobile Engagement For Publishers
Publishers Daily, Sara Guaglione - Tuesday, July 18, 2017
The new native kit makes Spot.IM's solutions available to the public, ...