- Marketing Store Taps Rivera For NA CCO Role
People on the Move, Steve McClellan - Thursday, June 21, 2018
Customer engagement agency The Marketing Store, has hired Michael Rivera for t ...
- Facebook To Group Admins: Test Paid Subs
Digital News Daily, Gavin O'Malley - Wednesday, June 20, 2018
With subscription groups, Facebook is offering built-in tools designed to simplify t ...
- ARF Conference Tackles TV, Encourages Innovation
Television News Daily, Tony Jarvis - Tuesday, June 19, 2018
Some in the industry have suggested that "media measurement is broken," sin ...
- Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2018
Six-second ads on broadcast and network TV capture more attention per seco ...
- Fewer TV Ads Translates Into Smaller Viewer Growth
Television News Daily, Wayne Friedman - Monday, June 11, 2018
When programmers reduced ad loads, such as cutting the number of a ...
- Braze Opens Office In Singapore To Serve Messaging Clients
Email Marketing Daily, Ray Schultz - Tuesday, May 22, 2018
Braze, which serves several clients in the APAC region, has a n ...
- In Fake News Era, Quality Online Publishers Leap Ahead In Engagement
London Blog, Sean Hargrave - Friday, May 18, 2018
World Media Group research shows that premium publishers are moving way ahe ...
- In an Attempt To Convert Audience, 'BuzzFeed' Introduces Bot Jojo To Podcast
Publishing Insider, Melynda Fuller - Wednesday, May 16, 2018
According to Nieman Journalism Lab, in an attempt to convert podcast listene ...
- New Magazine/Social-Media Report Reveals Importance Of Platform Engagement
Publishing Insider, Melynda Fuller - Thursday, May 10, 2018
Magazine Media 360 latest social-media report includes a new metric that measur ...
- 'The Wrap' Improves Site Dwell Time Using Contextual Video Ads
Publishers Daily, Sara Guaglione - Tuesday, May 1, 2018
The new study revealed engagement with pre-roll advertising increased by 42% wi ...
- Contently's Henry Bruce Touts New Audience Engagement Solution
Publishing Insider, Melynda Fuller - Tuesday, May 1, 2018
With improved campaign and publishing functionalities, marketers can master the content lifecyc ...
- Influencer Engagement Costs Range From As Little As $0.09 To As Much As $4.14
Research Intelligencer, Joe Mandese - Monday, April 30, 2018
The average cost per influencer engagement was 24 cents in 2017, accordi ...
- Social Influencers Register Positive Impact On Engagement
Digital News Daily, Gavin O'Malley - Friday, April 20, 2018
Instagram platform updates seem to have had a positive impact on engageme ...
- Maritz Launches Cartwheel To Leverage MMS Data
MAD, Larissa Faw - Tuesday, April 10, 2018
Maritz Motivation Solutions's Cartwheel, a new full-service digital agency, will include creati ...
- Gumtree Partners With Phrasee, Increasing Email Engagement With AI
Email Marketing Daily, Jess Nelson - Thursday, March 22, 2018
Online classifieds site Gumtree adopted marketing technology platform Phrasee, which optimizes ema ...
- Study: Journalism's Use Of Virtual Reality Can Increase Empathy
Publishing Insider, Melynda Fuller - Tuesday, March 20, 2018
Subjects who experienced the stories in an immersive setting were said ...
- LevelUp Partners With FullContact For Restaurant Personalization
Email Marketing Daily, Jess Nelson - Tuesday, March 13, 2018
The restaurant industry is notorious for its high failure rate, but ...
- If People Love Fake News, Should Marketers Care?
TV Watch, Wayne Friedman - Monday, March 12, 2018
A study by MIT says false news stories are 70% more like ...
- Conde Nast Kicks Off Influencer Platform, Ups Ad Targeting And Engagement
Publishers Daily, Melynda Fuller - Tuesday, February 27, 2018
The Next Gen Influencer Platform offers a curated group of both in-hou ...
- Outbrain Platform Gives Digital Publishers New Revenue Options
Publishers Daily, Sara Guaglione - Thursday, February 22, 2018
Outbrain, a content discovery and recommendation platform, is launching a new audien ...
- The Seven Hidden Measures Of Email Deliverability
Email Insider, Ray Schultz - Wednesday, February 21, 2018
Return Path found that more emails are ending up in the sp ...
- Pinterest Rolls Out Organization Tools
Digital News Daily, Gavin O'Malley - Wednesday, February 14, 2018
Users can now archive their boards for future use. This tells Pintere ...
- Which Super Bowl Celebrities, Brands Generated The Most Buzz?
Digital News Daily, Laurie Sullivan - Tuesday, February 6, 2018
Amobee analysts looked at the celebrities generating the most tweets around Sup ...
- 'Outside,' Columbia Sportswear Ad Campaign Reaps High Engagement Rate
Publishers Daily, Sara Guaglione - Thursday, February 1, 2018
Adventure and outdoors magazine Outside partnered with Columbia Sportswear on a nati ...
- Automotive Engagement Data Shows Preference For Trucks, SUVs
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2018
Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compar ...
- Facebook, Instagram Bolster NFL Fan Engagement
MAD, Larissa Faw - Tuesday, January 30, 2018
The playoffs, as a whole, drive more users to platforms. However, conte ...
- Brands Face Loyalty, Engagement Shifts
Marketing Daily, Tanya Gazdik - Tuesday, January 23, 2018
"This is an extraordinary time for brands," says Robert Passikoff, president ...
- Should TV News Networks Let Viewers Rate News Quality?
TV Watch, Wayne Friedman - Tuesday, January 23, 2018
People may hate media and journalists and call them biased. But putti ...
- Facebook Changes News Algorithm, Email Offers More Manageable Alternative
Email Marketing Daily, Jess Nelson - Monday, January 15, 2018
Email marketing is a direct conduit from publisher to consumer, managed ...
- Playbuzz's Neal Sinno Finds New Ways To Monetize Online Content
Publishing Insider, Melynda Fuller - Thursday, January 11, 2018
Editorial teams will come to rely more on third-party tools that he ...