- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Shorter TV Ads Command More Viewer Attention
Television News Daily, Wayne Friedman - Thursday, October 11, 2018
Ten-second spots routinely outperform 30- or 60-second spots in the attention rac ...
- Why Opt-In Video Is A Win-Win Vision Of The Future
MAD London, Gavin Stirrat - Wednesday, October 10, 2018
There's never been a more pivotal time to clearly communicate how audien ...
- A First-Time View Of 'In-View,' Report Benchmarks Desktop, Mobile, Video & Display
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
The new "time-in-view" component sets a baseline for the duration of ti ...
- Braze Nails $80 Million in Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, October 3, 2018
Braze, which delivers messages via email, push and apps, is partly back ...
- Fox News Tops Nets For Kavanaugh Ratings
Television News Daily, Wayne Friedman - Monday, October 1, 2018
Fox News Channel posted a Nielsen 5.7 million total viewers from ...
- Live Nation Unveils Global Music Study, Finds Higher Brand Engagement
MAD, Larissa Faw - Thursday, September 27, 2018
Three in four respondents (73%) say that now want to experience re ...
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
RTBlog, Joe Mandese - Monday, September 24, 2018
One of the most interesting, refined startups I've seen in the "rewarde ...
- Taboola, Ad Lightning Help Publishers, Advertisers With Post-GDPR Features
Publishing Insider, Melynda Fuller - Friday, September 21, 2018
After announcing its plans months ago, Facebook cut off third-party data ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing Executive
Television News Daily, Wayne Friedman - Tuesday, September 18, 2018
Carroll will work on what the company says is the goal ...
- America's Most Trusted Newspaper Brands
Research Intelligencer, Robert Passikoff - Tuesday, September 11, 2018
"The New York Times" and "The Wall Street Journal" tied as N ...
- Hobgoblin Metrics: Email Marketing On Halloween
Email Insider, Ray Schultz - Monday, September 10, 2018
Don't be scared -- open rates are lower, but conversion rates a ...
- Retailers' Branded Mobile Apps Drive Engagement, Sales
Digital News Daily, Gavin O'Malley - Tuesday, September 3, 2019
Retailers' branded mobile apps are increasing sales on their websites and in-stor ...
- Fandango's Michael Ridgewell On Engagement
Show Daily: Videos, Nina Lentini - Friday, August 31, 2018
"It's really hard to go from hello to head over heels," Micha ...
- Frito-Lay Promo Combines On-Pack Personal Notes, Alexa Skill, Sweeps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2018
The idea: Get parents to use the brand's new Alexa skill ...
- Havas Expands 'Meaningful Brands,' Studies Role Content Plays -- Or Not
MediaDailyNews, Joe Mandese - Wednesday, August 1, 2018
"Sixty percent of the content brands are producing is not meaningful ...
- Reuters Launches News App Focused On Utility For Business Pros
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
The app focuses on topic-based feeds. Reuters believes it will give busine ...
- What's The Value Of An Engaged Consumer Minute? Turns Out It's $1.81
MediaDailyNews, Joe Mandese - Monday, July 30, 2018
As so-called "rewarded, opt-in" advertising models gain steam on Madison Avenue, 'MediaPos ...
- TV's Most Trusted News Brands
Research Intelligencer, Robert Passikoff - Monday, July 30, 2018
The BBC is the most trusted TV news brand, followed closely ...
- The 10 Most Successful Phishing Email Subject Lines
Email Marketing Daily, Ray Schultz - Wednesday, July 25, 2018
Here are ten effective subject lines from KnowBe4. But don't try ...
- World Cup Proves Key Forum For Brand Engagement
Social Media Insider, Gavin O'Malley - Wednesday, July 11, 2018
For brands looking to get a leg up on their competition, social-med ...
- Customer Engagement Services Help Fuel CDP Industry Growth: Study
Email Marketing Daily, Ray Schultz - Monday, July 9, 2018
The custom data platform industry is expected to hit $1 billion ne ...
- In What Do We Trust?
MediaDailyNews, Robert Passikoff - Sunday, July 8, 2018
"Trust" has emerged as the universal truth and common denominator that mode ...
- Outbrain, IDG Enter Strategic 2-Year Partnership
Publishers Daily, Melynda Fuller - Tuesday, July 3, 2018
The partnership allows IDG to apply Outbrain's suite of Engage Solution tool ...
- 'The Wall Street Journal' Shores Up Digital Future
Publishing Insider, Melynda Fuller - Monday, July 2, 2018
In order to create a customer-first media experience, The Wall Street Journ ...
- MPA Introduces New Social-Media Data, Reports High Engagement
Publishers Daily, Melynda Fuller - Wednesday, June 27, 2018
Research supports the belief that magazine media is the most trusted a ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
MediaDailyNews, Joe Mandese - Friday, June 22, 2018
A survey by "Research Intelligencer" and Pollfish finds that most believe TV ...