- Media And Consumer Reviews: Will TV Networks Take The Hint?
TV Watch, Wayne Friedman - Monday, February 18, 2019
Consumer reviews mean more consumer engagement -- and are a lure f ...
- Dixa Raises Cash In Series A Funding Round
Around the Net in Email, Ray Schultz - Monday, February 11, 2019
Dixa, a firm that offers a cloud-based customer engagement platform facilitating emai ...
- Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest Lift
Digital News Daily, Gavin O'Malley - Wednesday, February 6, 2019
eBay's ads highlighting children opening gifts during the holidays contributed to i ...
- Study Finds Number Of Brands Surging On Snapchat, But Most Are 'One-Offs'
Research Intelligencer, Joe Mandese - Wednesday, February 6, 2019
The number of brands advertising on Snapchat surged to 1,400 in 201 ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- Netflix Alters Sci-fi Fans' Ideas About Surprise
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
From self-aware AI and police interrogations using VR to bio-organic printers printi ...
- Super Bowl Still Commands Big Numbers, But Ad Engagement May Be Slipping
TV Watch, Wayne Friedman - Tuesday, February 5, 2019
According to some measures, the Super Bowl viewing has been flat, ...
- Facebook Revenues Up 30%, Credits Engagement
Digital News Daily, Gavin O'Malley - Thursday, January 31, 2019
Mobile ad revenue made up 93% of Facebook's total ad revenue ...
- Brand Social Engagement Improves In 2018, Thanks Mostly To Instagram, Twitter
Research Intelligencer, Joe Mandese - Monday, January 28, 2019
The social engagement (likes, reactions, comments, shares, fan growth, conversation volume) ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- 'Bleacher Report' Ranked Most Engaged Sports Brand On Social Media
Publishers Daily, Sara Guaglione - Tuesday, December 18, 2018
It had the most actions (post-level reactions, shares, comments, retweets and like ...
- Chick-fil-A: Caring For Customers Personally Through Email
Show Daily, Nina Lentini - Monday, December 10, 2018
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Engaging The Disengagement Battle
Show Daily, Staff Writers - Monday, December 10, 2018
Zillow's Tara Clark asks her panelists how much autonomy do you ha ...
- Chico's Intros Digital Engagement Tools For Store Associates
AI & IoT Daily, Chuck Martin - Sunday, December 16, 2018
The tools will allow sales associates to connect with customers via te ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Apes, Bears Or Pianos? Adland Can't Even Agree On Christmas
London Blog, Sean Hargrave - Wednesday, December 12, 2018
Viewers either love "Rang-Tan" and Sir Elton, or they are way do ...
- Thanksgiving's Over, Christmas Is Next: Email Tips For Retailers
Email Marketing Daily, Ray Schultz - Thursday, December 6, 2018
SendGrid's Len Shneyder examines November data to come up with tips f ...
- For Engagement, Marketers Prefer Instagram
Social Media Insider, Gavin O'Malley - Wednesday, December 5, 2018
Per a new report, Instagram is becoming the No. 1 social-media platfo ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Transparency: The Future Of Advertising, Marketing Sectors
Marketing Daily, Julia Amorim - Tuesday, November 27, 2018
While senior marketing executives need to be mindful of budget, no bra ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of t ...
- Almost Half Of All Email Sign-Ups Use An Inactive Address: Study
Email Marketing Daily, Ray Schultz - Tuesday, November 13, 2018
The unsubscribe rate is highest at the start, but the read ra ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In a fast-moving industry that is growing quickly, Spartan needed more th ...
- Adobe Completes Marketo Acquisition
Email Marketing Daily, Ray Schultz - Wednesday, October 31, 2018
The merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringi ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...